Marketo Sales Insight

Sales Leads Are Hotter As You Understand, Prioritize & Interact With the Strongest Opportunities

Prioritize, understand and interact with the hottest sales leads and opportunities with Marketo Sales Insight, a sales and marketing automation solution that will help your reps to close more business faster. Marketo Sales Insight gives reps a “sixth sense” so they know which sales leads are ready for, and most likely to appreciate, a call or email from them. And it lets reps send smart campaigns and get instant updates when leads and opportunities open their emails, visit the website, or show other ‘Interesting Moments’ and buying signs.

As a result, reps are better prepared at every stage of the revenue cycle to deliver the right response to the right sales leads at the right time to ensure the right revenue results.

Unlike other sales effectiveness solutions that show granular activity data without synthesis or analysis to highlight what’s really important, only Marketo helps reps focus on the key moments that really matter to sales. And, as a 100% native Force.com application, Marketo Sales Insight works natively inside Salesforce CRM, meaning there’s nothing new to learn, no new tools to install, and no need for additional IT.

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Best Bets and Watch List: Focus instantly on the hottest leads and opportunities

Best Bets and Watch List

Focus instantly on the hottest sales leads and opportunities

  • See a dashboard of your best prospects
  • Prioritize your time based on quality (Stars)
  • Find the hottest opportunities using Urgency (Flames)
  • Follow the leads and contacts you care about
Interesting Moments - Click to enlarge
Interesting Moments: MMonitor the key moments that really matter to sales

Interesting Moments

Monitor the key moments and behaviors that really matter to sales

  • Get Facebook-style “status updates” from the sales leads and contacts you follow
  • Highlight key activities that indicate buying interest
  • Use the collective intelligence of marketing and sales to synthesize detail activity data
Click to enlarge - Lead Feed and Instant Notifications
Lead Feed and Instant Notifications: Get updates from your contacts, anytime and anyplace

Lead Feed and Instant Notifications

Get updates from your contacts, anytime and anyplace

  • See continuous updates from your leads & contacts
  • Subscribe to your feed over RSS
  • Get instant notifications over email or a mobile device
  • Review updates on an iPhone or other mobile phone
Click to enlarge - Lead Detail and Activity Tracking
Lead Detail and Activity Tracking: Understand the interests and activity of each account

Lead Detail and Activity Tracking

Understand the interests and activity of each account

  • Drill into leads, contacts, accounts, or opps
  • Identify when accounts are engaged with you, and what they are interested in discussing
  • See which messages your contacts respond to, and what keywords they use
  • Warm up cold calls by seeing which leads open emails and visit the website
Click to enlarge - Insight to Action
Insight to Action: Sell smarter using Marketo email and Smart Campaigns

Insight to Action

Sell smarter using Marketo email and Smart Campaigns

  • Work directly inside Outlook or Salesforce CRM
  • Send individual emails or entire campaigns to multiple recipients
  • Use best practice templates or start from scratch
  • Add prospects to lead nurturing flows and other campaigns
Click to enlarge - Anonymous Web Traffic
Anonymous Web Traffic: Turn anonymous web visitors into leads

Anonymous Web Traffic Analysis

Turn anonymous web visitors into leads

  • Define the territory you want to monitor
  • See names of companies visiting the website
  • Use LinkedIn to find connections at visiting companies
  • Research companies and buy business contacts using Jigsaw and Demandbase
Click to enlarge - Native Force.com Application
Native Force.com Application: Working natively inside Salesforce CRM

Native Force.com Application

Work natively inside Salesforce CRM

  • Works the way Salesforce works
  • Nothing new to learn
  • Fast adoption with no training
  • Easy to install by any Salesforce admin