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Marketo Sales Insight

Sales Leads Are Hotter As You Understand, Prioritize & Interact With the Strongest Opportunities

Prioritize, understand and interact with the hottest sales leads and opportunities with Marketo Sales Insight, a sales effectiveness solution that helps sales reps to close more business faster. Marketo Sales Insight gives reps a “sixth sense” so they know which sales leads are ready for, and most likely to appreciate, a call or email from them. And it lets reps send smart campaigns and get instant updates when leads and opportunities open their emails, visit the website, or show other ‘Interesting Moments’ and buying signs.

As a result, reps are better prepared at every stage of the revenue cycle to deliver the right response to the right sales leads at the right time to ensure the right revenue results.

Unlike other sales effectiveness solutions that show granular activity data without synthesis or analysis to highlight what’s really important, only Marketo helps reps focus on the key moments that really matter to sales. And, as a 100% native Force.com application, Marketo Sales Insight works natively inside Salesforce CRM, meaning there’s nothing new to learn, no new tools to install, and no need for additional IT.

Best Bets and Watch List

Focus instantly on the hottest sales leads and opportunities

  • See a dashboard of your best prospects
  • Prioritize time based on quality (Stars)
  • Find the hottest opportunities using Urgency (Flames)
  • Follow the leads and contacts you care about

Behavior Tracking

Monitor the interesting moments and behaviors that really matter to sales

  • Get Facebook-style “status updates” from the sales leads and contacts you follow
  • Highlight key activities that indicate buying interest
  • Warm up cold calls by seeing which leads open emails and visit the website
  • Use the collective intelligence of marketing and sales to synthesize detail activity data

Mobile Access

Get status updates from your leads and contacts, anytime and anyplace

  • See continuous updates from your leads & contacts
  • Subscribe to your feed over RSS
  • Get instant notifications over email or a mobile device
  • Review updates on an Blackberry, iPhone, or other mobile phone

Insight to Action

Sell smarter using Marketo email and Smart Campaigns

  • Work directly inside Outlook or Salesforce CRM
  • Send individual emails or entire campaigns to multiple recipients
  • Use best practice templates or start from scratch
  • Add prospects to lead nurturing flows and other campaigns

Anonymous Web Traffic Analysis

Turn anonymous web visitors into leads

  • Define the territory you want to monitor
  • See names of companies visiting the website
  • Use LinkedIn to find connections at visiting companies
  • Research companies and buy business contacts using Jigsaw

Native Force.com Application

Work natively inside Salesforce CRM

  • Works the way Salesforce works
  • Fast adoption with no training
  • Pushes the latest info to Chatter feeds
  • Easy to install by any Salesforce admin