Marketo Sales Insight

Products

Sales Leads Are Hotter As You Understand, Prioritize & Interact With the Strongest Opportunities

Prioritize, understand and interact with the hottest sales leads and opportunities with Marketo Sales Insight, a sales effectiveness solution that helps sales reps to close more business faster. Marketo Sales Insight gives reps a “sixth sense” so they know which sales leads are ready for, and most likely to appreciate, a call or email from them. And it lets reps send smart campaigns and get instant updates when leads and opportunities open their emails, visit the website, or show other ‘Interesting Moments’ and buying signs.

As a result, reps are better prepared at every stage of the revenue cycle to deliver the right response to the right sales leads at the right time to ensure the right revenue results.

Unlike other sales effectiveness solutions that show granular activity data without synthesis or analysis to highlight what’s really important, only Marketo helps reps focus on the key moments that really matter to sales. And, as a 100% native Force.com application, Marketo Sales Insight works natively inside Salesforce CRM, meaning there’s nothing new to learn, no new tools to install, and no need for additional IT.

Best Bets and Watch List

Focus instantly on the hottest sales leads and opportunities

See a dashboard of your best prospects
Prioritize time based on quality (Stars)
Find the hottest opportunities using Urgency (Flames)
Follow the leads and contacts you care about

Behavior Tracking

Monitor the interesting moments and behaviors that really matter to sales

Get Facebook-style “status updates” from the sales leads and contacts you follow
Highlight key activities that indicate buying interest
Warm up cold calls by seeing which leads open emails and visit the website
Use the collective intelligence of marketing and sales to synthesize detail activity data