Marketo Lead Insight for Sales
Identify and Interact With the Best Sales Leads
Time is money, don’t waste yours on unqualified leads. Marketo Lead Insight for Sales helps you identify and interact with the best sales leads to drive explosive revenue growth. Using Microsoft® Outlook® or Salesforce.com, field and inside sales reps can send email campaigns, track how prospects respond to marketing and sales communications, and get instant alerts when leads open emails, visit the website, or show key buying signs. The result: shorter sales cycles and more closed business!
Unlike so-called "smart" sales and email marketing solutions, Marketo records customer interactions across all online and offline channels, not just clicks from emails. Combined with complete marketing automation capabilities, this means marketing and sales can stop fighting and work together to generate business and grow revenue.
Sales Alerting
Get instant notification about key buying behaviors
- Find out when sales leads are most open to hearing from you
- See which leads open emails and visit your site
- Choose which behaviors you want to know about
- Focus your time on the most interested sales leads
Lead Activity Tracking
Create more relevant pitches by understanding what the lead wants
- Track behaviors across all channels to reveal lead interests
- Tailor conversations based on the areas of your site the lead visited
- See where sales leads come from and what keywords they use
- Know what information the lead already downloaded to prevent duplication
Microsoft® Outlook® Integration
Send trackable emails directly from Microsoft® Outlook®
- Use best practice templates or start from scratch
- Work online or offline — your choice
- Send email directly from inside Outlook
- Track emails automatically — no need to add them manually to Salesforce
Salesforce.com Integration
Get insights into your sales leads directly inside Salesforce
- See an instant snapshot of your most qualified contacts
- Look into Marketo activity results as part of each lead and contact record
- Know exactly who to call or meet with next
- No need to leave Salesforce or launch additional tracking tools
Personalized Email Campaigns
Maintain prospect awareness with automatic emails on behalf of individual sales reps
- Send batch, triggered and multi-step email campaigns
- Personalize emails to come from the sales rep who owns each lead
- Include each rep’s signature and contact information
- Create the exact right amount of marketing air cover for sales
