Behavior Tracking
Identify the Key Behaviors that Really Matter to Sales
Your prospect’s online behaviors tell you what they are interested in and when they want to speak with you. With Marketo Sales Insight, you can:
- Get instant sales alerts when leads open and click on emails and fill out forms
- Identify when prospects visit the website and see what pages they look at
- Highlight behaviors that indicate buying interest, such as specific keywords or frequent website visits
- Get Facebook-style “status updates” from the sales leads and contacts you follow
- Identify when accounts are engaged with you, and what they are interested in discussing
Real-Time Sales Alerts about Online Body Language
When selling happens face-to-face, sales reps can use their interpersonal skills to read a prospect’s interests and intent. However, today’s buyers research online, and selling often occurs over the web and phone. As a result, sales reps don’t have access to the rich behavioral information that helps them understand what prospects are interested in, and which opportunities are the best use of their time.
With Marketo Sales Insight, reps can easily see which web pages prospects visit, how they got there, and how often they come back. By providing sales reps with real-time alerts about these and other “interesting moments” that indicate buying intent, sales reps have a much richer understanding of their sales leads and can know the best times to reach out.
Dramatic Improvement in Sales Effectiveness
How much more effective could your sales reps be if they could read their prospect’s online body language and know exactly when to call and what to say?
- Create faster revenue growth: Focus sales reps’ time and attention on the best leads and opportunities
- Improve sales effectiveness: Enable reps to stay on top of the “interesting moments” that happen across all their leads and contacts
- Deepen prospect relationships: Create more personal relationships by delivering the right sales message at the right time
