Sales Insight to Action
Turn Your Sales Lead Insight into Action
Sales intelligence is useful, but what drives real ROI is the ability to turn insight into action. With Marketo’s sales effectiveness software, sales reps can:
- Send individual emails or entire campaigns to multiple recipients
- Get instant alerts when prospects open and click their emails or visit the website
- Work directly inside Outlook or Salesforce CRM – no new tools to learn
- Use best practice templates, or start from scratch
- Add prospects to complete lead nurturing flows and other marketing-published campaigns
Sell Smarter Using Marketo Email and Smart Campaigns
With Marketo Sales Insight you can send email marketing campaigns using Salesforce CRM or Microsoft® Outlook® and get instant notifications when the recipient opens and clicks your email. You can even send email campaigns to multiple recipients simply by selecting targets from any lead or contact list view. Working offline? No problem; Marketo’s Outlook Add-in will send the emails next time you are online.
Marketo Sales Insight also goes beyond basic email marketing to deliver sales campaign functionality, completely coordinated with marketing. Sales reps can add their contacts and leads to marketing-published campaigns and workflows, including adding someone to nurturing flows, suspending marketing activity for a specific period of time, or automatically recycling a lead. The result is seamless prospect development perfectly aligned between sales and marketing.
Dramatic Improvement in Sales Productivity
How much more could you increase sales productivity if your reps had the ability to send highly targeted and optimized campaigns that are 100% coordinated across all of sales and marketing?
- Generate more revenue: Close more business faster with intelligent sales campaigns and real-time sales alerting
- Improve communication quality: Ensure that sales interactions are always using the latest messaging and best-practice templates
- Deepen sales-marketing alignment: Coordinate marketing activities and touches with sales activities and campaigns
- Increase Sales Collaboration: Sales teams can collaborate on best bets to identify and create new revenue opportunities
