Success Path Analyzer

Analyze, Understand and Optimize Your Revenue Cycle

Marketo’s Success Path Analyzer is a powerful interactive, out-of –the-box dashboard that provides key insights into the metrics that matter most for marketing:

Measure and Assess Revenue Cycle Health

Marketers are under constant pressure to ensure all their investments are creating an optimal impact on brand development, demand generation and ultimately, customer and top-line growth. Quantifying these metrics across multiple channels and programs over lengthy sales cycles can be complex, time-consuming and challenging. However, most marketing automation and CRM products only provide a point-in-time analysis and require a tremendous amount of time and effort to generate reports that match your business requirements. Only Marketo provides you a complete view and understanding of the key revenue performance metrics with a simple, easy-to-use dashboard tailored for your business.

Understand and Optimize the Entire Revenue Cycle

What if you had immediate access to key performance metrics for your entire revenue cycle? What if you could quickly identify the bottlenecks?

• Optimize Marketing Mix: Focus your marketing investment on lead generation and lead nurturing activities that have the greatest impact on revenue
• Drive sales and marketing alignment: Establish clear rules and SLAs for lead handoff and processing across sales and marketing
• Measure Marketing Performance: Monitor conversion, velocity and flow to track how leads move through the revenue funnel to become customers.