Program Effectiveness Analyzer

Assess Marketing Spending ROI

Marketo’s Program Effectiveness Analyzer is a powerful interactive, out-of-the-box dashboard that provides key insights into how effectively marketing spend is driving revenue:

Identify Highest Yielding Marketing Programs

Marketers are under constant pressure to ensure all their investments are creating an optimal impact on brand development, demand generation and ultimately, customer and top-line growth. Traditionally, marketers measured how good programs performed based on the number of names or leads generated by that program. However, thisfails to help you determinewhich programs are actually driving revenue. Quantifying the impact of a program on pipeline and revenue over lengthy sales cycles can be complex, time-consuming and challenging. Unfortunately, most marketing automation and CRM products only provide a point-in-time analysis and require a tremendous amount of time and effort to generate reports that match your business requirements. Only Marketo provides you with the visibility you need to assess and monitor the revenue generation effectiveness of all your marketing programs.

Drive Intelligent Marketing Investments

What if you had instant visibility into which programs and channels are most effective in driving pipeline dollars?

• Optimize Marketing Mix:  Focus your marketing investment on those channels and programs that have the greatest impact on the sales pipeline and revenue generation
• Evaluate Success Factors: Identify those factors that drive program ROI including program owner, time, and channel.
• Measure Marketing ROI: Compare different programs and channels and identify high ROI programs and channels