Revenue Cycle Modeler

Visualize and Define the Stages of Your Revenue Cycle

A Revenue Cycle Model is a visual representation of the marketing and sales business processes that define how a potential customer proceeds through various qualification, opportunity and revenue stages to become an actual customer.

Close the Loop Around Your Leads

Marketo believes that business processes can be defined to ensure prospects move through various stages along a success path towards becoming paying customers. By defining these stages of the revenue cycle and monitoring how potential customers move from stage to stage, companies establish a foundation for all their revenue performance management initiatives.

Marketo Revenue Cycle Modeler makes it easy to define the stages of your specific revenue cycle and begin to measure the key metrics that indicate revenue performance.

Measure & Manage Lead Flow

What if you could have a complete visual representation of your revenue cycle, that detail the phases leads flow through and define the rules that govern how leads move from unknown and unqualified to revenue-generating customers?

• Define your business process. Create a clear picture of how your revenue flow operates.
• Focus on key stages. Focus campaigns around the unique properties of each model stage.
• Understand and optimize. Build the foundation for sophisticated marketing and revenue analysis, planning and forecasting by defining the stages of your model.