Revenue Cycle Explorer

Track the Metrics that Matter with Easy Dashboards and Powerful Ad-hoc Reports

Marketo Revenue Cycle Explorer makes it easy for marketers to measure, understand, and optimize revenue performance with customized dashboards and powerful, yet easy-to-use interactive reports powered by a robust analytics engine.

Understand metrics that matter to your business

We realize that every business is different. While Revenue Cycle Explorer offers a wide range of out-of-the-box reports, dashboards, and metrics to optimize and establish marketing’s impact on revenue, the solution also provides easy- to- use tools for marketers to create ad-hoc reports and executive dashboards that are custom tailored to their business need.

Other marketing automation and CRM solutions only provide point-in-time analyses and require a tremendous amount of time and effort to generate reports that match your business requirements. Only Marketo provides ad hoc report, dashboard, and metric creation tools built for marketers. The result? You can get a complete understanding of the key revenue performance metrics without having to turn to reporting specialists or IT.

Understand & Optimize Your Revenue Performance

What if you had the power to pull together comprehensive custom reports and dashboards illustrating the impact of all marketing programs over time?

• Measure marketing ROI: Monitor conversion, velocity, and flow to track how leads move through the revenue funnel to become customers.
• Understand revenue performance: Build credibility by understanding how marketing programs drive conversion and accelerate leads through the revenue cycle.
• Drive marketing agility: Quickly adapt your reports and dashboards to the changing needs of your business without having to rely on IT or reporting specialists