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Pricing

Marketo Revenue Cycle Analytics Pricing

Marketo Revenue Cycle Analytics is a powerful, but easy-to-use marketing analytics solution that enables marketers to:

  • Measure how leads move through the revenue cycle over time to become customers,
  • Understand which marketing programs drive conversion and velocity of leads at each stage of the revenue cycle,
  • Optimize their entire marketing mix, focusing investment on lead generation and lead nurturing activities that have the greatest impact on revenue,
  • Predict future revenue based on current and future marketing activities, and
  • Become a Revenue Master, earning a seat at the revenue table.
Standard Edition1
Lead and Contact Records2
Price per Month3
< 10,000 $1,500
10,001 - 30,000 $2,000
30,001 - 100,000 $2,500
100,001 - 250,000 $3,000
250,001 - 500,000 $4,000
500,001 - 750,000 $6,000
750,001 - 1,000,000 $7,200
1,000,001 - 1,500,000 $9,000
1,500,001 - 2,000,000 $10,500
2,000,001 - 3,000,000 $13,000
3,000,001 - 4,000,000 $14,500
4,000,001 - 5,000,000 $16,000
5,000,000 + Call

1 Revenue Cycle Analytics Standard edition includes one seat of Revenue Cycle Explorer for every licensed Marketing User seat of Marketo Lead Management; the revenue cycle analytics engine; and integration with Revenue Cycle Modeler. Requires Marketo Lead Management Professional or Enterprise edition.

2 Refers to the total number of leads and contacts in your Marketo Lead Management system.

3 Price per month when paid quarterly. Annual contracts required.