Analytics Engine

The Power to Analyze and Quantify Your Revenue Cycle

Most marketing analytic solutions are limited to viewing immediate term, operational data. This gives marketers an incomplete picture, particularly when assessing multi-channel, multi-touch programs that have impact over time. Marketo Analytics Engine is a highly scalable, open analytics platform that enables sophisticated revenue cycle analytics over time:

Analytics Engine | Screenshot

• Get accurate answers to revenue performance questions that don’t change over time
• Capture and analyze the data to identify trends and forecast for the future
• Integrate with the Marketo Lead Management operational database with no performance impact
• Use other 3rd party reporting tools your business may be running

Track Revenue Cycle Trends Over Time

Only 20% of companies believe they excel at measuring the performance of marketing initiatives and only 24% believe they are improving business results based on this information. Until now, no marketing analytics solution has effectively understood the deep role that time must play in an accurate marketing analytics solution.

With Marketo Analytics Engine, marketers get a highly scalable analytics engine that powers their ability to see how lead activity trends over time. Marketo assembles and organizes the information required to feed the other modules in the Revenue Cycle Analytics family, allowing marketers to:

• Measure how leads move through the revenue cycle over time to become customers,
• Understand which marketing programs drive conversion and velocity of leads at each stage of the revenue cycle,
• Optimize their entire marketing mix, focusing investment on lead generation and lead nurturing actives that have the greatest impact on revenue, and
• Predict future revenue based on current and future marketing activities.