Multi-Channel Program Management

Going Way Beyond Email

The days of relying purely on email blasts or single ad campaigns are gone. Successful marketers recognize they have to engage customers through multiple customer-facing channels, reaching them with relevant messages at the right time, over the right channels and with the appropriate frequency based on customer needs. With Marketo’s marketing program management software, you can:

Multi-Channel Program Management | Screenshot

• Efficiently manage marketing programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media
• Track results and costs to assess the impact of your individual programs
• Adjust and fine-tune marketing programs based on response rates, costs and sales conversion success

Dynamically Create, Measure, and Adjust Multi-Channel Campaigns

Executing programs manually across multiple channels and touchpoints leads to complexity and duplication-- of-effort that can quickly drain your resources. You need a way to efficiently execute integrated, multi- channel campaigns that achieve your goals, as well as track, measure and adjust your programs based on their success and costs. Marketo program management makes it easy to dynamically create and fine-tune multi-channel campaigns and programs all within a single integrated platform. As a result, marketers can scale from simple email or landing page campaigns to complex, multi-step events using reusable, automated workflows.

Dramatic Improvement in Your Program Management

How much more effectively could you run all your customer-facing marketing programs if you had the ability to easily identify and replicate your best marketing campaigns across a variety of channels?

• Drive Higher Revenues: Easily adjust your marketing programs to improve response rates, convert more prospects to sales-ready leads, and ultimately fuel higher revenues
• Maximize Campaign ROI: Post-campaign analytics give you an accurate picture of marketing spend and allow you to quickly compare ROI by campaign
• Save Time: Streamline and automate your most successful campaigns across multiple channels without adding any additional marketing resources