Marketo Reviews
Products
Industry Analyst and Third-Party Reviews of Marketo Lead Management and Sales Insight Software
At Marketo, we're proud of our marketing automation and sales effectiveness solutions, and are happy to share what independent industry analysts and others are saying about us.
Download these analyst reports and reviews to learn more about Marketo.
B2B Lead Management Automation Market Overview
A Forrester Research Report
The B2B Lead Management Automation Market Overview from Forrester Research contains information and analyst opinions, including:
- Forrester's Definition of Lead Management Automation
- Forrester's Recommendations
- Features by vendor, including Marketo
Twitter Comments
See what people are saying about Marketo on Twitter
See what our customers, prospects, and partners are tweeting about Marketo.
Read Tweets »
AppExchange Community Reviews
From the Force.com AppExchange
See what other Salesforce customers have to say about Marketo Lead Management.
The 451 Group Review of Marketo
An Impact Report from the 451 Group
Read what The 451 Group has to say about Marketo, including:
- Products
- Customers and Partners
- SWOT Analysis
- The 451 Take
IDC Vendor Spotlight: Marketo — Marketing Automation Made Easy
An IDC CMO Advisory Practice Analysis
Are you looking at marketing automation software to increase efficiency, drive revenue, and improve coordination between marketing and sales? Download this IDC Vendor Spotlight to learn about the:
- Benefits of marketing automation software
- Marketo's role in the lead management market
- Strengths and challenges for Marketo
Marketo Aims to Simplify Demand Generation
A Customer Experience Matrix blog post
"Marketo has a one-word elevator speech: simplicity. That's not to say Marketo is a simple product. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. It even adds A/B testing for landing pages, which you don't see everywhere. The depth in each area is perfectly respectable as well..."
Welcome to the Revenue Revolution! A Review of Marketo Lead Insight for Sales
A Marketing Interactions blog post
"What I like about Lead Insight for Sales is that it's designed to work with salespeople, not make them adopt something else. We all know how tough that is. The beta version has an integration with both salesforce.com and Microsoft Outlook. But the Marketo system becomes the system of record for the lifetime of the lead."
