Marketo Reviews
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Industry Analyst and Third-Party Reviews of Marketo Lead Management and Sales Insight Software
At Marketo, we're proud of our marketing automation and sales effectiveness solutions, and are happy to share what independent industry analysts and others are saying about us.
Download these analyst reports and reviews to learn more about Marketo.
Gartner MarketScope for CRM Lead Management
Complimentary Gartner Research
This Gartner MarketScope will provide you with:
- The overall market rating, evaluation, and vendor analysis of 15 lead management vendors
- How to select an initial vendor based on your organization's requirements
- An understanding of the opportunities and challenges that organizations experience when building and deploying lead management systems
B2B Lead Management Automation Market Overview
A Forrester Research Report
The B2B Lead Management Automation Market Overview from Forrester Research contains information and analyst opinions, including:
- Forrester's Definition of Lead Management Automation
- Forrester's Recommendations
- Features by vendor, including Marketo
Twitter Comments
See what people are saying about Marketo on Twitter
See what our customers, prospects, and partners are tweeting about Marketo.
Read Tweets »
AppExchange Community Reviews
From the Force.com AppExchange
See what other Salesforce customers have to say about Marketo Lead Management.
SiriusDecisions Vendor Profile: Marketo
A SiriusDecisions Report
Read SiriusDecisions’ Vendor Profile of Marketo, including:
- Company Background
- Industry Overview
- Technology Review
- Customer Service
IDC Vendor Spotlight: Marketo — Marketing Automation Made Easy
An IDC CMO Advisory Practice Analysis
Are you looking at marketing automation software to increase efficiency, drive revenue, and improve coordination between marketing and sales? Download this IDC Vendor Spotlight to learn about the:
- Benefits of marketing automation software
- Marketo's role in the lead management market
- Strengths and challenges for Marketo
Marketo Aims to Simplify Demand Generation
A Customer Experience Matrix blog post
"Marketo has a one-word elevator speech: simplicity. That's not to say Marketo is a simple product. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. It even adds A/B testing for landing pages, which you don't see everywhere. The depth in each area is perfectly respectable as well..."
Welcome to the Revenue Revolution! A Review of Marketo Lead Insight for Sales
A Marketing Interactions blog post
"What I like about Lead Insight for Sales is that it's designed to work with salespeople, not make them adopt something else. We all know how tough that is. The beta version has an integration with both salesforce.com and Microsoft Outlook. But the Marketo system becomes the system of record for the lifetime of the lead."
Leveraging your Salesforce.com investment
A marketing automation consultancy blog post.
After studying a variety of models at high and low ends, the integration with Salesforce.com is key. Marketo has perfected a native connection that makes it easy for companies to do this integration. From my client experiences and my own, other automation systems lack in this area. They'll claim they have the functionality but it isn't as clean as that of Marketo's.
Marketo Rockstar Tour – Seattle Stop
A marketing automation consultancy blog post.
Marketo recently made their second pass in Seattle as a part of their 2011 “Rockstar” Tour. Zephyr 47′s Brian Hansford attended this event and posts this review. At Zephyr 47 we attend various vendor events and have also reviewed an Eloqua Customer Success Tour event in 2010.
Performance-based Management Firm, Marketo Instills Revenue Accountability
A PR release Distribution Company.
Whilst "return on investment" has become the universal catchphrase in business-to-business marketing, Marketo's credo to focus on yielding a return on marketing investments versus the underlining budget allocation proves positive, given the numbers.