Marketing ROI Analytics
Report on Marketing Program Effectiveness and ROI
Marketers are under constant pressure to measure and demonstrate marketing ROI and program effectiveness. With Marketo’s marketing analytics, you can:
- Publish detailed marketing reports without wasting hours in Excel
- Understand each marketing interaction with every lead and opportunity
- Get visibility into campaign ROI metrics with marketing dashboards
- Choose from an extensive library of visually appealing and easy to understand reports and charts
- Subscribe to daily, weekly, or monthly reports via email
Demonstrate That Marketing Generates Revenue
Marketers today need to justify every investment to the CFO and prove marketing ROI and accountability to the CEO. Only by demonstrating their impact on pipeline and revenue will Marketing stop being treated as a cost center and become a respected part of a company’s revenue process.
Marketers know they need to better analytic tools to demonstrate their impact, but too often reporting tools are inefficient and don’t give marketers the information they really need. With Marketo’s marketing ROI analytics, you get all the reports you need in an easy-to-use, integrated package.
Dramatic Improvement in Campaign Reporting
How much time could you save if you could automatically generate the reports you need to demonstrate how marketing is influencing pipeline and revenue?
- Save time: Get access to sophisticated reporting and analytics that don’t require you to be a statistical or financial analyst or spend hours tweaking spreadsheets
- Improve marketing effectiveness: Tune the effectiveness of each marketing program by measuring results and understanding what works best
- Optimize marketing spending: Learn which programs really impact the pipeline, and allocate your budget accordingly
