Marketing ROI Analytics

Report on Marketing Program Effectiveness and ROI

Marketers are under constant pressure to measure and demonstrate marketing ROI and program effectiveness. With Marketo Lead Management, you can:

Demonstrate That Marketing Generates Revenue

Marketers today need to justify every investment to the CFO and prove marketing ROI and accountability to the CEO. Only by demonstrating their impact on pipeline and revenue will Marketing stop being treated as a cost center and become a respected part of a company’s revenue process.

Marketers know they need better marketing analytics tools to demonstrate their impact, but too often reporting tools are inefficient and don’t give marketers the information they really need. With Marketo’s marketing ROI analytics, you get all the reports you need in an easy-to-use, integrated package.

Dramatic Improvement in Campaign Reporting

How much time could you save if you could automatically generate the reports you need to demonstrate how marketing is influencing pipeline and revenue?

• Save time: Get access to sophisticated reporting and analytics that don’t require you to be a statistical or financial analyst or spend hours tweaking spreadsheets
• Improve marketing effectiveness: Tune the effectiveness of each program by measuring results and understanding what works best
• Optimize marketing spending: Learn which programs really impact the pipeline, and allocate your budget accordingly