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Marketing Automation Pricing

Marketo Lead Management Pricing

Achieve success faster with powerful and easy software. Choose the edition that’s right for your company.

SMB Professional Enterprise

Automated email and web marketing for small businesses

Complete solution for marketing automation and lead management

Security, scalability, integration and functionality for the global enterprise

Starting at
$1,200 a month

Free Trial

Starting at
$2,000 a month

Free Trial

Starting at
$3,600 a month

Free Pilot

Email and Web Marketing
  • Lead database
  • Segmentation and list management
  • Unlimited email marketing
  • WYSIWYG landing pages and lead capture forms
  • Campaign metrics and ROI reporting
  • Instant Salesforce CRM integration
  • Up to 3 users (included)
Everything in SMB, plus:
  • Lead scoring
  • Lead lifecycle management
  • Data quality, deduplication, and database management tools
  • Real-time sales alerts
  • Anonymous visitor lookup and web activity tracking
  • Social media integration
  • Custom security controls for users and groups
  • Available dedicated IP address for high-volume emailers
  • Optional integration to other CRM systems
  • 10 users included (additional users up to 50 total available)
Everything in Professional, plus:
  • Secure workspaces and access zones
  • Secure partner and channel access
  • Custom lead partitions to securely segment the lead database
  • Complete web services API for back-end and front-end integration
  • Sandbox environment for training, testing and development
  • LDAP integration and enterprise identify management
  • Enhanced high-volume web activity tracking for world's largest websites
  • 25 users included (unlimited additional users available)
See complete functionality matrix See complete functionality matrix See complete functionality matrix
Service and Support
  • Free live weekly training
  • Quick Start implementation and training
  • Dedicated customer success manager
  • Entry Support
  • Access to trust.marketo.com for complete visibility into uptime and deliverability performance
  • Free live weekly training
  • Quick Start implementation and training
  • Dedicated customer success manager
  • Standard Support
  • Access to trust.marketo.com for complete visibility into uptime and deliverability performance
  • Free live weekly training
  • Enterprise Quick Start

  • Dedicated customer success manager
  • Gold Support
  • Optional technical account management
  • Optional dedicated support contact
  • Access to trust.marketo.com for complete visibility into uptime and deliverability performance