Marketing Automation Pricing
Marketo Pricing
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Marketo Lead Management
Marketo Lead Management is the marketer’s complete solution for marketing automation and lead management. It comes in multiple tiers starting as low as $2,400 per month, with no additional costs for training, implementation, or support; the tier you need depends on the size of your lead and contact database. Each tier includes everything you need to send emails; nurture and score leads; manage sophisticated marketing campaigns; create highly converting landing pages; and automate sophisticated lead management processes including integration with Salesforce.com. The result: you generate more high-quality sales leads, drive more revenue, and maximize your marketing ROI!
| Lead Management | Monthly Cost | Maximum Leads & Contacts |
|---|---|---|
| Entry | $2,400 | 25,000 |
| Professional | $3,600 | 100,000 |
| Advantage | $6,000 | 400,000 |
| Enterprise | $10,000 | 1,500,000 |
Compare Marketo Lead Management Tiers and Editions
Marketo Lead Management Lite
Marketo Lead Management Lite is perfect for smaller organizations who want to get started with modern email and web marketing but aren’t ready for all the functionality of the complete Marketo Lead Management solution. For only $1,500 a month, you get complete email marketing capabilities (including batch, drip, and triggered email marketing campaigns) plus our WYSIWYG landing pages and forms, web activity tracking and prospect profiling, lead database, and reporting capabilities. The result: easier marketing programs and better ROI!
| Lead Management Lite | Monthly Cost | Maximum Leads & Contacts |
|---|---|---|
| Lite | $1,500 | 10,000 |
Compare Marketo Lead Management Tiers and Editions
Marketo Sales Insight
Marketo Sales Insight enhances your Lead Management subscription by helping sales reps prioritize, understand and interact with the hottest sales leads and opportunities. It lets reps send smart emails from Salesforce or using an Outlook Add-in, and it provides instant updates when leads and opportunities open their emails, visit the website, or show other ‘Interesting Moments’ and buying signs. It gives sales insight into anonymous web activity, helping them find new prospects. And it creates a dashboard that looks across all the leads and contacts a rep cares about so the rep can focus their resources on the best bets to drive revenue.
| Sales Insight | ||
|---|---|---|
| $49 per seat (10 seats minimum) | ||
Enhanced Email Deliverability Solutions
Your standard Marketo Lead Management subscription includes email marketing on high-performance servers optimized for maximum email deliverability and reputation management. For Marketo Lead Management customers who need even more control and advanced capabilities, we also provide the following enhanced email deliverability packages (not available with Marketo Lead Management Lite).
| Enhanced Email Delivery Solution | Cost |
|---|---|
| Email Deliverability PowerPack | $300 per month |
| Email Deliverability ReputationPack | $1,200 per month |
| Email Deliverability SuperPack | $2,200 per month |
| Dedicated IP Address | $4,000 per year |
Learn more about our Marketo’s email deliverability packages.
Our Commitment to Your Success
At Marketo, we are committed to customer success. Each subscription includes our comprehensive Quick Start program at no extra cost to help you set up, learn, and begin to use Marketo in only a few short days. Unlike copy-cat programs from other vendors, this unique Quick Start is available with all editions of Marketo and comes with everything you need to get into full production, including:
- A dedicated Customer Success Manager (CSM) who will serve as your “Marketo Sherpa” to guide you each step of the way
- Premium integration to your website and salesforce.com account
- Creation of a custom landing page template based on your brand guidelines
- Personalized hands-on 1:1 training with your dedicated CSM on every aspect of the system
- All included with your subscription – no additional fees!
At the end of the Quick Start, you will be ready to use the system in production and will launch your first live campaign. Check our references: no other demand generation vendor can get customers live and successful so quickly.
After your successful Quick Start, Marketo remains committed to helping you drive more revenue. Your subscription also includes free access to Marketo experts who can answer product questions and resolve any support issues to help ensure your ongoing success. Plus, you’ll be able to attend free weekly training and best practice webinars and live "refresher training" in case you'd like to review topics from your Quick Start. Finally, your subscription also includes membership to Marketo’s best practice marketing community, where marketers share ideas and help each other drive results.
Should you need additional help or services to drive maximum success, Marketo or our certified partners can provide you with a services package customized for your exact requirements. Contact us at services@marketo.com to get a personalized quote.
