Lead Scoring

Improve Sales Effectiveness by Passing Only Qualified Leads to Sales

Lead scoring lets you automatically qualify leads and measure their interest and engagement in your products. With Marketo, you can:

Pass Leads to Sales When They Are Hot

As buyers increasingly use the Internet to research purchases, companies meet prospects earlier than ever in the buying process. B2B marketers need a way to find the qualified sales leads and pass them to sales before a competitor contacts them or they go cold. At the same time, most prospects require further lead nurturing before they become sales-ready. This means marketers need the ability to monitor prospect activity and understand when a lead is ready to engage with sales.

With Marketo’s on-demand lead management software, B2B marketers get sophisticated yet easy to understand analytics that automate lead scoring and lead qualification, and create the ability to measure each prospect’s interests and intent.

Dramatic Improvement in Sales Effectiveness and Alignment

How many more deals would you close if your sales team focused only on high quality leads?

• Improve sales alignment: Improve sales follow-up and create better sales-marketing alignment by consistently sending only qualified leads to sales.
• Increase sales effectiveness: Generate a 40% increase in sales productivity with as little as a 10% improvement in lead quality.
• Grow revenue: Win more deals and generate higher revenue per deal by focusing resources on the best opportunities.