Lead Nurturing

Drive Revenue by Nurturing Raw Inquiries into Sales-Ready Opportunities

Lead nurturing is the process of building relationships with qualified prospects that are not yet ready to speak with Sales. With Marketo’s lead nurturing software, you can:

Create consistent and meaningful communication with viable customers regardless of their time to purchase
Automate sophisticated (or simple) multi-step marketing programs that build relationships with qualified prospects over time
Trigger targeted messages to prospects based on specific behaviors or profile updates
Educate and pre-sell prospects with relevant and personalized communications
Measure every interaction and optimize results over time

Create Relevant, Personalized Dialogues with Qualified Prospects

Up to 95% of prospects on your website are not yet ready to talk with a sales rep. They are on your site to research your product and your industry. Some of those prospects may be truly unqualified, but as many of 70% of them will eventually buy a product from you – or your competitors. Without the right processes to nurture and develop relationships with those prospects, they will fall in the crack between marketing and sales, and fewer than 5% will ever become opportunities. That means up to 95% of your marketing budget is wasted.

With Marketo’s powerful yet easy B2B marketing software, it is finally possible to automate and measure integrated lead nurturing, event triggered, and drip marketing campaigns — without requiring IT or specialized skills or training.

Dramatic Improvement in Lead Nurturing ROI

How many more sales ready leads could you create if you had the ability to communicate with each and every prospect in a relevant and personalized way?

Generate qualified leads: Convert 400% more prospects into sales leads
Increase win rates: Pre-sell leads before passing them to sales so your team can win more deals and reduce the number of deals that result in “no decision”
Save time and costs: Do more with less by automating repetitive manual tasks and analytics

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RPM Suite
Overview Lead
Management Sales
Insight Revenue Cycle
Analytics

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.