Marketo Lead Management

Automate and Measure Lead Management Campaigns; Nurture and Score Leads

Marketo Lead Management - your ticket to marketing automation like you’ve never seen before. It provides all the rich functionality you need to automate and measure demand generation campaigns that generate more high-quality sales leads. And it gives you the freedom to execute campaigns with less manual lead management effort, so you can focus on the strategic and creative elements that improve marketing return on investment (ROI).

But unlike any other solution, Marketo Lead Management has an insanely easy to use interface and an on-demand model that helps customers get up and running quickly.

Lead Generation

Make sales happy with more qualified leads

Convert traffic into leads
Automate lead development
Identify when prospects are sales ready
Automate sales tasks and track follow-up

Lead Nurturing

Drive revenue by nurturing raw inquiries into sales-ready leads

Nurture relationships with qualified prospects
Educate leads before passing them to sales
Trigger relevant responses to prospect behaviors
Automate repetitive marketing tasks

Lead Scoring

Improve sales effectiveness by passing only qualified leads to sales

Automate lead qualification processes
Measure prospect interest and engagement
Score leads using demographics and behaviors
Focus sales resources on the best opportunities

Event Marketing

Maximize Your Event Marketing ROI

Attract more attendees with personalized invites and timely reminders
Make your events count by converting more attendees to buyers
Integrate seamlessly with online webinar providers including Adobe® Connect™, Cisco WebEx®, Citrix® GoToWebinar®, and ON24
Leverage your events as reusable assets, expanding the scalability of your event process

Multi-Channel Program Management

Going Way Beyond Email

Efficiently manage programs across multiple channels including online ads, video campaigns, mobile, virtual events, and social media
Track results and costs to assess the impact of your individual programs
Adjust and fine-tune marketing programs based on response rates, costs and sales conversion success
Design, execute and reuse optimized, multi-touchpoint campaigns with a single workflow

Website Monitoring

Know exactly who is visiting your website and where they go

Track all prospect interactions online
Identify which companies are hitting your site
Monitor known and anonymous visitors
Automatically alert sales reps of new prospect activity

Email Marketing

Don’t just email prospects — engage them in a dialogue

Deepen relationships with triggered, multi-step email marketing campaigns
Get to the inbox using the latest deliverability technology
Raise open and click rates by targeting segments
Track who opens and clicks on each email

Landing Page Optimization

Create, publish, and test targeted landing pages with a PowerPoint-like interface

Launch new landing pages in minutes
Use your own branding and subdomain
Maximize conversion rates through A/B testing
Capture leads with smart forms that recognize known visitors

B2B Social Media Marketing

Find your buyers by making social part of your B2B marketing DNA

Segment campaigns based on social interactions
Trigger follow-up campaigns based on social media interactions
Adjust lead scoring to reflect social conversations
Notify sales reps when prospects and customers make interesting comments

Marketing Lead Database

Get all the information marketing needs to acquire leads and measure results in one place

Create a database optimized for marketing’s needs
See all marketing interactions with each prospect
Keep data clean with lead de-duplication
Maintain bi-directional synchronization with your CRM system

Marketing Asset Management

Store, distribute and track content and other marketing assets

Upload and manage documents and image files
Publish customized URLs for each asset
Track which piece gets viewed by prospects
Notify sales reps whenever key assets are viewed

Salesforce.com Integration

Extend Salesforce to meet the specific needs of the marketing department

Automate and measure sophisticated marketing programs
Automate sales tasks and track follow-up
Provide sales with detailed information about prospect interests and activities
Measure campaign effectiveness from leads to opportunities to revenue

Marketing ROI Analytics

Report on program effectiveness and marketing ROI

Publish marketing reports without wasting hours in Excel
Learn which programs really impact the pipeline
Create easy to understand marketing dashboards
Subscribe to daily, weekly, or monthly reports

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RPM Suite
Overview Lead
Management Sales
Insight Revenue Cycle
Analytics

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.