Marketo Lead Management
Products
Automate and Measure Lead Management Campaigns, Nurture and Score Leads
Marketo Lead Management is unlike any marketing automation you’ve seen before. It provides all the rich functionality marketers need to automate and measure demand generation campaigns that generate more high-quality sales leads. And it gives marketers the freedom to execute campaigns with less manual effort, allowing more time to focus on the strategic and creative activities that improve marketing ROI.
But unlike any other solution, it has an insanely easy to use interface and an on-demand model that gets customers up and running in just one day, with no charges for set-up, integration or training.
For more information about Marketo Lead Management, please see our
Lead Generation
Make sales happy with more qualified leads
- Convert traffic into leads
- Automate lead development
- Identify when prospects are sales ready
- Automate sales tasks and track follow-up
Lead Nurturing
Drive revenue by nurturing raw inquiries into sales-ready leads
- Nurture relationships with qualified prospects
- Educate leads before passing them to sales
- Trigger relevant responses to prospect behaviors
- Automate repetitive marketing tasks
Lead Scoring
Improve sales effectiveness by passing only qualified leads to sales
- Automate lead qualification processes
- Measure prospect interest and engagement
- Score leads using demographics and behaviors
- Focus sales resources on the best opportunities
Event Marketing
Maximize Your Event Marketing ROI
- Attract more attendees with personalized invites and timely reminders
- Make your events count by converting more attendees to buyers
- Integrate seamlessly with online webinar providers such as WebEx, ON24, Adobe Connect, Citrix and others
- Leverage your events as reusable assets, expanding the scalability of your event process
Multi-Channel Program Management
Going Way Beyond Email
- Efficiently manage programs across multiple channels including online ads, video campaigns, mobile, virtual events, and social media
- Track results and costs to assess the impact of your individual programs
- Adjust and fine-tune marketing programs based on response rates, costs and sales conversion success
- Design, execute and reuse optimized, multi-touchpoint campaigns with a single workflow
Website Monitoring
Know exactly who is visiting your website and where they go
- Track all prospect interactions online
- Identify which companies are hitting your site
- Monitor known and anonymous visitors
- Automatically alert sales reps of new prospect activity
Email Marketing
Don’t just email prospects — engage them in a dialogue
- Deepen relationships with triggered, multi-step campaigns
- Get to the inbox using the latest deliverability technology
- Raise open and click rates by targeting segments
- Track who opens and clicks on each email
Landing Page Optimization
Create, publish, and test targeted landing pages with a PowerPoint-like interface
- Launch new landing pages in minutes
- Use your own branding and subdomain
- Maximize conversion rates through A/B testing
- Capture leads with smart forms that recognize known visitors
Social Media Marketing
Find your buyers by making social part of your marketing DNA
- Segment campaigns based on social interactions
- Trigger follow-up campaigns based on social media interactions
- Adjust lead scoring to reflect social conversations
- Notify sales reps when prospects and customers make interesting comments
Marketing Lead Database
Get all the information marketing needs to acquire leads and measure results in one place
- Create a database optimized for marketing’s needs
- See all marketing interactions with each prospect
- Keep data clean with lead de-duplication
- Maintain bi-directional synchronization with your CRM system
Marketing Asset Management
Store, distribute and track content and other marketing assets
- Upload and manage documents and image files
- Publish customized URLs for each asset
- Track which piece gets viewed by prospects
- Notify sales reps whenever key assets are viewed
Salesforce.com Integration
Extend Salesforce to meet the specific needs of the marketing department
- Automate and measure sophisticated marketing programs
- Automate sales tasks and track follow-up
- Provide sales with detailed information about prospect interests and activities
- Measure campaign effectiveness from leads to opportunities to revenue
Marketing ROI Analytics
Report on marketing program effectiveness and ROI
- Publish marketing reports without wasting hours in Excel
- Learn which programs really impact the pipeline
- Create easy to understand marketing dashboards
- Subscribe to daily, weekly, or monthly reports