Event Marketing

Maximize Your Event Marketing ROI

Events—online, offline, or hybrid campaigns—are a vital component of your demand generation and brand reinforcement platform and represent a huge slice of your total B2B marketing spend. According to recent industry estimates, B2B marketers plan to allocate over 28% of their budget to events. So, how do you get the most from this critical channel without overtaxing your already limited resources? With Marketo’s event marketing software, you can:

Attract more attendees with personalized invites and timely reminders
Make your events count by converting more attendees to buyers
Integrate seamlessly with online webinar providers including Adobe® Connect™, Cisco WebEx®, Citrix® GoToWebinar®, and ON24
Leverage your events as reusable content marketing assets, expanding the scalability of your event process

Streamline Event Management While Driving More Revenue

From attracting attendees to registration administration to post-event follow up, the event management lifecycle is laborious and often leaves event managers with little results to show for their efforts. Whether you are executing online webinars, company events, or large-scale tradeshows, Marketo’s event marketing software helps you streamline the entire event lead management process to drive higher attendance and convert more event leads to actual sales.

B2B marketers can engage prospective attendees and buyers with personalized invitations, quickly setup automatic reminders and gently nudge potential no-shows. Post-event follow up tools enable marketers to close the loop on a timely basis and boost conversion rates. And finally, capture your events as reusable assets to improve workflow and scalability across multiple programs.

Dramatic Improvement in Event Management Efficiency and Results

How much more successfully could you run your online and live events—and see tangible results—if you could streamline and automate the process?

Drive Higher Registrations and Attendance: Connect with prospects on a meaningful, personal level to attract and track more attendees.
Improve Follow Up & Lead Conversion: Ensure timely follow-up that enables marketers to enhance post-event lead nurturing and increase conversion rates.
Boost Efficiency: Significantly boost productivity by allowing event managers to deploy reusable event assets across multiple marketing program workflows.

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RPM Suite
Overview Lead
Management Sales
Insight Revenue Cycle
Analytics

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.