Email Marketing Optimized for B2B Demand Generation

Don't just email prospects - engage them in a dialog

When it comes to email marketing, B2B companies have unique relationship marketing needs that are not served by traditional email providers. With Marketo’s email marketing software, you can:

• Create triggered and multi-step email campaigns that automatically deepen prospect relationships over time
• Design emails using templates, our WYSIWYG editor, or by importing your own HTML
• Get email to the inbox using the latest deliverability technology
• Send personalized emails on behalf of sales reps; track who opens and clicks on each email
• Learn what works with robust reporting and A/B testing

Don’t Just Email Prospects — Engage Them in a Dialogue

The days of batch email marketing campaigns with low response rates are over. To convert raw inquiries into sales ready leads, modern marketers need 1:1 dialogue marketing capabilities. These include drip campaigns with automated lead nurturing and the ability to trigger follow-up activities based on specific consumer behaviors such as whether the prospect opened a prior email or visited a specific webpage. By augmenting prospect profiles with targeted information like this, marketers can improve lead scoring and better measure prospect interest and engagement.

With powerful yet easy email marketing software from Marketo, B2B marketers can create, execute, and measure sophisticated email dialogue campaigns with a simple drag and drop user interface.

Dramatic Improvement in Prospect Relationships

How much could you increase conversion of early-stage prospects into sales ready leads if you had the ability to manage relevant and personalized dialogues with each and every prospect?

• Increase lead conversion: Convert 400% more prospects into sales ready leads
• Boost response rates: Raise open and click rates by segmenting lists and sending customers messages specific to their profile, interests, and actions
• Be more create and strategic: Automate repetitive manual execution and analytics so you can focus on creativity and strategy