B2B Email Marketing

B2B Email Marketing - Optimized for Results

When it comes to B2B email marketing, many companies have unique relationship marketing needs that are not served by traditional email providers. With Marketo’s email marketing software, you can:

• Create triggered and multi-step email campaigns that automatically deepen prospect relationships over time
• Get content to the inbox using the latest email deliverability technology
• Design professional emails using templates, our WYSIWYG editor, or by importing your own HTML
• Send personalized messages on behalf of sales reps; track who opens and clicks on each email
• Continually optimize for targeted email marketing with reporting and A/B testing

Don’t Just Email Prospects — Engage Them in a Dialogue

The days of batch email marketing campaigns with low response rates are over. It's time to use targeted email marketing with 1:1 dialogue marketing capabilities. These include drip campaigns with automated lead nurturing and the ability to trigger follow-up activities. For example, imagine being able to send a campaign and then automatically sending a personal reminder a week later if the prospect did not open the first communication. By segmenting and targeting prospects based on specific behaviors such as whether the prospect opened a prior email or visited a specific webpage, marketers can increase open rates by more than 50% and increase conversion rates by more than 350% (Jupiter Research)!

With powerful yet easy B2B email marketing software from Marketo, B2B marketers can create, execute, and measure sophisticated email dialogue campaigns with a simple drag and drop user interface.

World-Class Email Deliverability

We know you’d rather spend time developing great campaigns than worrying about email deliverability, but it’s a hard and constantly changing issue. That’s why Marketo should be your trusted partner and guide. We leverage technology from the world leaders in email deliverability to help ensure every message reaches the recipient’s inbox. Through our advanced deliverability tools, you can preview how your campaign will display in different email clients and identify if the HTML or content will cause trouble with spam filters before you hit send. Our high performance mail servers are optimized for maximum deliverability and feature sophisticated bounce processing and critical delivery management features to ensure compliance with spam and volume filters. And, because deliverability parameters are constantly changing, we employ many proactive measures to ensure the highest possible levels of deliverability and positive reputation for all of our customers, including 24x7 monitoring of our email servers and IP addresses as well as ongoing updates to the servers with the latest throttling limits, bounce codes, and other ISP rules.

With Marketo, you can be confident you’re getting the best in email deliverability.

Learn more about our advanced email deliverability packages.

Dramatic Improvement in Prospect Relationships

How much more effective could your B2B email marketing be if you had the ability to manage relevant and personalized dialogues with each and every prospect?

• Increase lead conversion: Convert 400% more prospects into sales ready leads
• Boost response rates: Raise open and click rates by segmenting lists and sending customers messages specific to their profile, interests, and actions
• Be more creative and strategic: Automate repetitive manual execution and analytics so you can focus on creativity and strategy