Targeted Email Marketing

Email Marketing Optimized for B2B Demand Generation

When it comes to email marketing, B2B companies have unique relationship marketing needs that are not served by traditional email providers. With Marketo’s email marketing software, you can:

• Create triggered and multi-step email campaigns that automatically deepen prospect relationships over time
• Get content to the inbox using the latest email deliverability technology
• Design professional emails using templates, our WYSIWYG editor, or by importing your own HTML
• Send personalized messages on behalf of sales reps; track who opens and clicks on each email
• Learn what works with email reporting and A/B testing

Don’t Just Email Prospects — Engage Them in a Dialogue

The days of batch email marketing campaigns with low response rates are over. To convert raw inquiries into sales ready leads, modern marketers need 1:1 dialogue marketing capabilities. These include drip campaigns with automated lead nurturing and the ability to trigger follow-up activities. For example, imagine being able to send a campaign and then automatically sending a personal reminder a week later if the prospect did not open the first communication. By segmenting and targeting prospects based on specific behaviors such as whether the prospect opened a prior email or visited a specific webpage, marketers can increase open rates by more than 50% and increase conversion rates by more than 350% (Jupiter Research)!

With powerful yet easy email marketing software from Marketo, B2B marketers can create, execute, and measure sophisticated email dialogue campaigns with a simple drag and drop user interface.

World-Class Email Deliverability

We know you’d rather spend time developing great campaigns than worrying about email deliverability, but it’s a hard and constantly changing issue. That’s why Marketo should be your trusted partner and guide. We use the latest technology and techniques to help ensure every message reaches the prospect’s inbox. Our tools let you proof how your campaign will look in different email readers and identify if the HTML or content will cause trouble with spam filters before you hit send. Our high performance mail servers are optimized for maximum deliverability and feature sophisticated bounce processing and critical delivery management features to ensure compliance with spam and volume filters. And, because deliverability parameters are constantly changing, we continually update the servers with the latest throttling limits, bounce codes and other ISP rules.

At Marketo, we vigilantly monitor deliverability and reputation parameters 24x7 for all our outbound mail server IP addresses. Should any problems occur, we’re on the case immediately to resolve the issue. With Marketo, you can be confident you’re getting the best in email deliverability.

Of course, email deliverability is a hard problem and we’re not tackling it alone. That’s why Marketo leverages technology from the world leaders in email deliverability inside our solution, including StrongMail – the same technology that Charles Schwab, Intuit, Netflix, Procter and Gamble, and WebEx use for deliverability – and Return Path, the leader in helping commercial email senders get more messages delivered to the inbox.

Learn more about our Marketo’s email deliverability packages.

Dramatic Improvement in Prospect Relationships

How much more effective could your email marketing be if you had the ability to manage relevant and personalized dialogues with each and every prospect?

• Increase lead conversion: Convert 400% more prospects into sales ready leads
• Boost response rates: Raise open and click rates by segmenting lists and sending customers messages specific to their profile, interests, and actions
• Be more creative and strategic: Automate repetitive manual execution and analytics so you can focus on creativity and strategy