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Optional Packages for Enhanced Email Deliverability
Successful email deliverability depends on a combination of best practices, email authentication, and reputation. Your standard Marketo subscription includes high-performance servers optimized for maximum email deliverability and reputation management. For Marketo Lead Management Professional and Enterprise customers who require more control and advanced capabilities, we also provide the following enhanced email deliverability packages.
Email Deliverability Power Pack: $300/month1
A great add-on package for anyone who wants enhanced email deliverability
In a single application, you can effortlessly ensure all links in your emails work properly and load quickly, as well as preview how emails render across dozens of devices, browsers, and email clients helping to drive higher quality and increased recipient response. The Email Deliverability Power Pack includes:
- Email Preview
- Spam Content Check
- Link, Image, and HTML validation
- Social Link Compatibility
- Best Practice Guidance
- Delivery Monitor
- ISP Alert Dashboard
- Reputation and Blacklist Monitoring
Email Deliverability Reputation Pack: $1,200/month2
For marketers that want the ability to more closely control their email reputation
The Email Deliverability Reputation Pack provides the same quality toolset capabilities as the Email Deliverability Power Pack, with the added ability to directly monitor and manage your email reputation. The Email Deliverability Reputation Pack includes:
- Email Preview
- Content Check
- Link, Image, and HTML Validation
- Social Link Compatibility
- Best Practice Guidance
- Delivery Monitor
- ISP Alert Dashboard
- Direct Access to Reputation and Blacklist Monitoring
- Delivery Benchmark Reports
Premium Certified IP Address: No Additional Cost3
Customers with a proven track record of trusted email marketing are eligible to move to one of our premium certified IP addresses. Not every company will qualify, but those that do get the benefit of a high reputation IP address without the cost of maintaining their own dedicated IP. To qualify, customers must license one of the Email Deliverability packages; use Marketo for three months with no spam complaints and meet strict thresholds for email deliverability; sustain verifiable best practices for maintaining the quality of their email list; and have design practices and approval procedures to help ensure their email will not be perceived as spam.
Dedicated IP Address: $4000/year4
Maintain complete control over your email sending reputation
For companies with high volume email requirements, Marketo offers the option of a dedicated IP address for email delivery, ensuring optimum security and deliverability.
- Dedicated IP Address for Outbound Emails
- Works with either the Email Deliverability Power Pack or Email Deliverability Reputation Pack
1 Includes up to 15 deliverability event transactions per month. Additional events can be purchased in packages of 10 for $150.
2 Includes up to 25 deliverability event transactions per month. Additional events can be purchased in packages of 10 for $150.
3 Qualification and continuing eligibility for premium IP addresses is at Marketo’s sole discretion.
4 Dedicated IP assignment is subject to availability and approval by Marketo.