Customer Success Program
Our Commitment to Customer Success
A commitment to customer success drives everything we do at Marketo. This commitment begins with our unique, comprehensive Quick Start program to help you set up, learn, and begin to use Marketo in only a few short days. Once you are up and running with Marketo, our ongoing education programs and community resources help you become an expert and get the most from your investment in Marketo. And, if you ever have a problem, our support team is standing by and ready to help.
At Marketo, Customer Success doesn’t have a price tag. When you sign up with Marketo, you get access to all these success services at no additional cost — it’s all included in the simple subscription price.
Quick Start
When you’re serious about implementing a world-class marketing automation solution, we’re serious about getting you up-and-running fast at no additional cost. With our Quick Start program, Marketo assigns a dedicated customer expert to your company who will:
- Help you set up your Marketo account
- Integrate and synchronize Marketo with your company’s Salesforce.com subscription
- Work with you to design, build, and launch your first Marketo marketing campaign
- Provide hands-on design assistance as you build the online creative materials for your first campaign, including email templates and landing pages
- Provide personalized instruction on how to use Marketo, and mentoring on best practices for lead management success
- Help you measure and report on the results of your first campaigns
- Introduce you to additional programs and resources from Marketo that will support your ongoing success
Thought Leadership and Expert Resources
Once you are successfully using Marketo, our ongoing expert programs and community support resources help you build skills with the application, learn new ways to take full advantage of all that Marketo has to offer, stay abreast of new ideas and best practices in the dynamic and evolving world of modern B2B marketing, and connect with other Marketo users to share tips, tricks and success stories. Marketo Expert Resources include:
- Regularly-scheduled round-table customer webinars focused on how to get the most out of Marketo, Inc. You can attend live, or listen to past events in our marketing resources archive.
- The Marketo customer success community, where you can meet other Marketo users, find “how to” information, ask questions and discuss relevant topics, read and contribute your own success stories, and provide input on our future product direction
- The Modern B2B Marketing blog, where Marketo’s experts look beyond our products and our company to bring you information and commentary on a wide range of topics of interest to B2B marketing professionals
Support Services
If you ever have a technical problem or need help with your Marketo account, your Marketo subscription includes access to our customer support team by e-mail, telephone, and instant message. We pride ourselves on providing responsive, friendly, and expert support to be sure we solve any issues in a timely and complete way.
Partner Network
Marketo’s comprehensive customer success services are all many customers need to start fast and achieve long term value. However, if you ever need more in-depth expertise or resources, Marketo’s network of certified solution partners can help you with anything from simple creative design services to sophisticated business process transformation using lead nurturing and lead scoring.
