Consulting

Consulting and Best Practices from
the Experts

Our commitment to your success doesn’t stop once you’ve successfully launched your first campaigns and have mastered the fundamentals of Marketo. In addition to our stellar Customer Support, advanced training and online community resources, we also offer advanced services to help you achieve maximum value through your use of Marketo.

Our approach is simple. We’ll help you develop a plan to effectively manage your marketing efforts, and the dedicated assistance and expertise to execute your plan. If you need additional services beyond what we offer, don’t worry – we’ve got amazing partners who are fully trained and ready to assist you with all of your Marketo and demand generation initiatives.

Custom Projects and Enterprise Services

Marketo provides fully customized enterprise consulting services, serving the needs of startups, mid-size and large organizations that have unique consulting needs. We work with you to put together a custom project plan, ranging from a 2-day workshop to a 6-month enterprise roll-out. Please contact us at services@marketo.com to schedule a discovery call.

Lead Management Services

Business Process Workshop

In this two day workshop a Marketo consultant will help you create a leak-free Lead Lifecycle process to help boost your conversion rates. The workshop covers the entire process from lead acquisition through closed business. It also includes lead qualification, lead routing, hand-over to sales and lead recycling.

Review and Optimization Package

This consulting package is designed for existing Marketo clients who would like to take their use of Marketo to the next level. It starts with an analysis of your existing usage and a resulting assessment with written recommendations. In follow-up sessions the consultant will help you implement the recommendations helping you take your marketing efforts to the next level.

Lead Nurturing Workshop

This one day workshop helps you build an effective Lead Nurturing program to help you drive increased conversion rates. The workshop covers segmentation, content strategy, email best practices, and the design of the nurture flow.

Lead Scoring Workshop

In this one day workshop we'll help you develop a Lead Scoring approach that will identify the most qualified and most active leads in your database. It involves analysis of existing lead scores (if available), creation of new scoring rules, and a discussion on how to use the Lead Score to collaborate effectively with Sales.

Revenue Cycle Analytics Consulting

Marketo's Revenue Cycle Analytics product provides the foundation for managing your revenue cycle and analyzing the effectiveness of your Marketing programs. Marketo consultants can help develop the right reports that provide you with actionable insights, and ensure that the right data is feeding into these reports.

Marketo Program Management

Marketo Programs can dramatically increase marketing productivity, provide better reporting, and deliver events with a superior user experience. But how can you quickly realize those benefits? Marketo Consulting provides a service that helps you take maximum advantage of Programs, including online events.

Technical and Creative Services

Integration and Technical Services

If you’re interested in integrating Marketo with other enterprise business applications or data sources, we can help. Your Marketo Enterprise Consultant will work with you to help analyze your integration requirements and utilize Marketo’s robust integration capabilities to design a solution that will help you achieve your goals.

Email and Landing Page Development

Well-designed email and landing page templates do not just look better, they also increase productivity by simplifying the creation of new emails and landing pages through content reuse. Our Creative Services team can create new designs or work with your existing designs to implement high-quality Marketo templates.

Easy Merge De-duplication

If duplicate data has become a challenge, our Easy Merge service might be the solution. Easy Merge is a one-time mass cleanup of duplicate leads for new or existing customers. The service utilizes a rules-based engine allowing for flexibility, validation, and speed.

For more information, please contact services@marketo.com.