B2B Social Media Marketing
Monitor B2B Social Media Conversations
What prospects say on social media sites like Twitter can tell you a great deal about their interests and intent to buy. With Marketo's integration to social media, you can:
- Monitor what prospects say on social sites
- Segment campaigns based on social interactions
- Trigger follow-up campaigns based on social media interactions
- Adjust lead scoring to reflect social conversations
- Notify sales reps when prospects and customers make interesting comments
Make Your B2B Marketing More Social
B2B buyers today interact with companies over a variety of channels, and social media is becoming an increasingly important part of the conversation. Modern marketers looking to interact with prospects are incorporating "social media marketing" techniques into their mix, including monitoring what prospects are saying about their company, capturing interest from prospects looking for products and solutions that they offer, and coordinating the marketing and sales follow-ups to social media interactions.
By integrating with social media solutions (such as Salesforce for Twitter), Marketo can help companies extend their marketing initiatives to include B2B social media and incorporate the conversations that happen on social sites. As a result, customer conversations that influence word-of-mouth opinion are responded to in real-time and relationships are developed across a variety of channels.
Unify Social Media, Lead Nurturing and Lead Scoring
How would your lead management be improved if you could incorporate social media conversations into your campaign planning and response?
- Improve lead nurturing: Optimize your lead nurturing by segmenting and responding to prospects based on their social media conversations
- Refine lead scoring: Use what prospects say on social media to identify hot leads and route them to sales at the right time
- Increase sales effectiveness: Notify the sale teams when prospects post interesting comments on social sites
