Video & Social Media For B2B Marketing
Resources
Best Practices
In modern B2B marketing, social media is one of the biggest forces driving change.
Learn how to boost B2B marketing results with social media, video and Web 2.0 tactics by downloading social media marketing best practices and podcasts.
B2B Blogging Glossary Terms
Blog on! Learn the terms that will help you to best utilize your own corporate blog. Including, SEO, SEM and more.
B2B Social Media Glossary Terms
Are you linked in with all the right terms when it comes to social media? Get connected with this B2B social media glossary.
B2B Social Media Cheat Sheet
The B2B Social Media Cheat Sheet includes everything you need to know in order to start incorporating social media in your B2B marketing strategies. Review these essential glossary terms and learn techniques, both basic and advanced, to help you better engage with your prospects and customers.
B2B Blogging Cheat Sheet
The B2B Blogging Cheat Sheet provides you the foundation on which to get started with your company blog. From helpful tips on blog commenting to common metrics in B2B blogging, this cheat sheet is a great resource for those looking to improve their blogging efforts. It also includes a glossary of terms, top resources, analyst facts and more!
The Definitive Guide to B2B Social Media
There's lots of buzz around social media, but is it right for your business? The Definitive Guide to B2B Social Media is designed with the B2B marketer in mind, offering 48 pages of basic and advanced strategies to help you better leverage and quantify social media participation.
Encourage, Manage and Measure Word of Mouth Referrals using Facebook
Kirk Crenshaw, Director of Online Marketing at Appirio, Ryan Nichols, Head of Cloudsourcing at Appirio, and Maria Pergolino, Head of Inbound Marketing at Marketo, discuss social media marketing for B2B Marketers, including word of mouth marketing using Facebook. Learn how to get started with word of mouth marketing and turn leads from viral campaigns into customers.
Watch Now »
Marketo's Secret Sauce for Twitter
The Who, What, When, Why and How of Twitter for B2B Marketers
A Marketo Secret Sauce Article
Maria Pergolino shares how marketing professionals can use Twitter as a tool for marketing communications.
Using Digital, Web 2.0 Tactics To Boost B2B Marketing Results
A Marketo Podcast
In this podcast with Laura Ramos, Vice President and Principal Analyst at Forrester Research, discusses how Web 2.0 tactics like rich media, blogging, RSS, and social networks help B2B marketers meet their top challenges.
Viral Video: Spark the Imagination
A Marketo Podcast
Stefan Tornquist, MarketingSherpa’s Research Director, discusses the benefits of using viral video in your marketing mix in this excerpt from the MarketingSherpa & Marketo webinar ’New Insights for Marketing Business Technology.’
