Marketing & Sales Alignment
Tools and Best Practices
Achieving alignment between marketing and sales departments is the largest opportunity for improving business performance today. When marketing and sales teams align around a single revenue cycle, they can create dramatic improvements in marketing ROI, sales productivity, and most importantly top-line growth.
Download marketing and sales alignment best practices, webinars, and podcasts.
Can Marketing Help Sales Sell?
A Marketo Best Practices Webinar
Sales teams should prioritize on the buyers that have a better chance of closing. So shouldn't Marketing have more of
a role in the targeting, qualifying and understanding of leads, and give sales visibility into the buyer's activities with marketing?
In this webinar, join Barry Trailer of CSO Insights and Marketo's Phil Fernandez as they discuss:
- Results from CSO Insights' latest research
- How marketing can help sales close deals faster
- Marketo Sales Insight introduction and demonstration
Premium Content — Register Now »
Coordinating Marketing and Sales
Across the Entire Revenue Cycle
An IDC Analyst Connection Publication
In this IDC publication, Michael Gerard, research vice president of
IDC’s Executive Advisory Group, discusses his latest research
about aligning marketing and sales.
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10 Easy Ways to Close Deals Faster
The Salesperson’s Guide to Aligning Marketing and Sales
Your marketing and sales departments have a common goal — revenue growth, yet
doesn’t it always seem as if they’re working against each other? In this
white paper, learn 10 easy ways that sales can use marketing to close deals faster,
including lead scoring,
email strategy and sales tools.
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Success Factors for Highly Effective Inside Sales Teams
A PhoneWorks white paper
Today's sales leader is confronted with a dazzling list of possibilities to enhance and increase revenues:
CRM systems, new point solutions, channel strategies, Internet technologies, targeted lead generation programs,
and many more. At the same time there is an unprecedented level of scrutiny into sales operations and demand for
more reliable revenue production and forecasting. Following the burst of the "tech bubble" and in a climate of
increased accountability, few executive management teams are willing to leave sales alone and hope for the best.
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The Revenue Cycle: A New Model for Explosive Revenue Growth
A Modern B2B Marketing blog post
Traditionally companies have talked about and analyzed the 'Sales
Cycle'. The problem is that the sales cycle looks at only a portion of
the complete revenue process. This presents two main problems:
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The Revenue Revolution Manifesto
A Marketo Call to Action
We hold these truths to be self-evident:
- That marketing and sales are equally important contributors to Revenue and have certain rights and responsibilities;
- That among these are Cooperation, Communication and Collaboration in the pursuit of Revenue; and
- That marketing and sales Coordinated in action can create easier and better quality sales cycles that foster explosive revenue growth.
Sales is from Mars, Marketing is from Venus
A Marketo-Buzz Marketing Podcast
The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day. Learn practical tips for fixing the problem.
Download mp3 (10MB)
Sales is from Mars, Marketing is from Venus, Vol II - Lead Scoring
A Marketo-Buzz Marketing Podcast
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and Jon Miller recently chatted about why B2B marketers should care about lead scoring and how they can get started qualifying and prioritizing leads.
Download mp3 (9MB)
Sales is from Mars, Marketing is from Venus, Vol III - The Sales Perspective
A Marketo-Buzz Marketing Podcast
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and Bill Binch, Marketo’s VP of Sales and Customer Support, recently discussed the importance of aligning sales and marketing including lead readiness for sales and examples of how to work together.
Download mp3 (16.3MB)10 Tips for Marketing and Sales Alignment
A B2B Lead Publication
In this collection of tips from The B2B Lead, you will find information on lead scoring, defining a lead and much more.
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More Links
7 Strategies To Building Sales-Marketing Alignment
A Modern B2B Marketing Blog post
