B2B Marketing Podcasts
Free Podcasts about Best Practices in B2B Marketing
Click the download link or the mini player to play now. Modern B2B Marketing podcasts are also available via RSS feed and iTunes.
Practical B2B Lead Generation featuring MarketingSherpa
Practical B-to-B Lead Generation: 7 Tips from MarketingSherpa
In part 1 of a 3 part series, Anne Holland, founder of MarketingSherpa, gives the seven top tips for marketers, gleaned from their new B-to-B Lead Generation Handbook. (28 minutes)
B-to-B Marketing Best Practices: A Fireside Chat with Anne Holland
In part 2 of a 3 part series, Anne Holland, founder of MarketingSherpa, and Jon Miller, VP of Marketing at Marketo, discuss topics of interest to B2B marketers. (30 minutes)
B-to-B Marketing Best Practices: Town Hall — Your Questions Answered
In part 3 of a 3 part series, Anne Holland, founder of MarketingSherpa, and Jon Miller, VP of Marketing at Marketo, answer questions posed by the audience. (40 minutes)
Measurement and Accountability
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Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century - Part 3
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In part three of a three part series, Laura Patterson, president of VisionEdge Marketing, says that in order for success to be measured, a marketer must place a stake in the ground.
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Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century - Part 2
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In part two of a three part series, Laura Patterson, president of VisionEdge Marketing, contends that a marketing person's survival is dependent upon the ability to demonstrate his/her abilities as a marketer, where marketing is viewed as an investment.
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Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century - Part 1
Download mp3 (12MB)
In part one of a three part series, Laura Patterson, president of VisionEdge Marketing, discusses the ways to bridge the gap between executive management and marketing, with the goal of quantifying the contribution and impact marketing has on revenue.
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Building Power and Respect through Marketing Accountability
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Susanne Lyons, former CMO at Visa and Charles Schwab, discusses building power and respect for marketing through accountability.
Sales is from Mars, Marketing is from Venus
Sales is from Mars, Marketing is from Venus, Vol III - The Sales Perspective
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the
Buzz Marketing for Technology podcast and Bill Binch, Marketo's VP of Sales and Customer Support, recently discussed the importance of aligning
sales and marketing including lead readiness for sales and examples of how to work together.
Sales is from Mars, Marketing is from Venus, Vol II - Lead Scoring
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and Jon Miller recently chatted about why B2B marketers should care about lead scoring and how they can get started qualifying and prioritizing leads.
Sales is from Mars, Marketing is from Venus
The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day.
Key Topics from MarketingSherpa
Lead Nurturing: Keeping your Prospects Engaged
Stefan Tornquist, MarketingSherpa's Research Director, discusses the best methods of lead nurturing in
this excerpt from the MarketingSherpa & Marketo webinar "New Insights for Marketing Business Technology."
Email Measurement: Opens or Clicks?
Stefan Tornquist, MarketingSherpa's Research Director, discusses measuring email effectiveness in
this excerpt from the MarketingSherpa & Marketo webinar "New Insights for Marketing Business Technology."
Viral Video: Spark the Imagination
Stefan Tornquist, MarketingSherpa's Research Director, discusses the benefits of using viral video in your marketing mix in
this excerpt from the MarketingSherpa & Marketo webinar "New Insights for Marketing Business Technology."
Boosting Results
Buying and Using Marketing Automation Systems
Howard Sewell, President and founder of Connect Direct, discusses Buying and Using Marketing Automation Systems, including:
- What business challenges and problems cause companies to look at marketing automation systems?
- What are some of the near term and longer term ROI benefits companies should expect from marketing automation?
- When looking for a marketing automation solution, what are some of the key features and capabilities that someone should have on their list?
- What other factors should our listeners consider when looking at marketing automation?
Using Digital, Web 2.0 Tactics To Boost B2B Marketing Results
In this podcast with Laura Ramos, Vice President and Principal Analyst at Forrester Research, discusses how Web 2.0 tactics like rich media, blogging, RSS, and social networks help B2B marketers meet their top challenges.
Using White Papers to Generate and Nurture B2B Leads
In this podcast with Michael Stelzner, the author of Writing White Papers, learn how different kinds of white papers can be used for different marketing purposes, from demand generation to nurturing, and how blogging fits into your white paper strategy.
