Marketing Automation
Buyer's Guides and Analyst Reports
Marketing automation is both a tool for increasing operational efficiency and a tool for driving revenue. It is about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database. Done right, it can help marketing organizations improve their productivity as well as their collaboration with sales organizations.
Automation software enables marketing departments to measure what works and demonstrate impact on revenue, and by integrating with existing sales force automation systems, it enables marketing to become a true partner with sales throughout the lead management process.
Research marketing automation and know what questions to ask before you buy. Download free analyst reports and buyer's guides.
B2B Lead Management Automation Overview, a paper by Forrester Research
Learn about important topics on Marketing Automation in this 20-page analysis of lead management systems by Forrester research, an independent research firm.
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5 Questions to Ask Before Buying Marketing Automation
A DemandGen Report white paper
Before buying software, experts suggest
analyzing all the costs involved in installing and implementing a
system, including implementation, training, staffing, and support.
This whitepaper shares the key factors that every buyer considering
marketing automation should consider.
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Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC."
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Marketing Automation Glossary of Terms
Improve marketing ROI and generate more high-quality leads by leveraging these marketing automation terms and definitions.
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Marketing Automation Cheat Sheet
The Marketing Automation Cheat Sheet shares everything you need when considering marketing automation tools. From basic information and glossary terms to advanced techniques and analyst facts, this sheet provides you with the information to make an educated decision when choosing a marketing automation solution. This cheat sheet delves into the common misconceptions of marketing automation and how your company can truly benefit from choosing a solution. The Marketing Automation Cheat Sheet also includes what your company should take into consideration before purchasing a solution in order for your company to make an informed decision.
The Big Easy Guidebook to Marketing Automation
A Marketo eBook
The essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue.
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Marketing Automation Glossary of Terms
A BuyLine Research Reference Guide
New to marketing automation? This glossary of terms from BuyLine Research is a great place to start.
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Marketing Automation Market Trends 2008
A BuyLine Research Report
Marketers face demands for accountability and, to meet those demands, marketers must make their own demands for the right tools.
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Marketing's World of Hurt
How Marketing Automation Mistakes Prevent Organizations from Measuring Up — A BuyLine Research Report
Use the facts in this report to help build a case for automation solutions designed for marketing,
and designed to deliver real-time insight, clarity and actionable measurement.
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Buying and Using Marketing Automation Systems
A Marketo Podcast
Howard Sewell, President and founder of Connect Direct answers questions including:
- What business challenges and problems cause companies to look at marketing automation systems?
- What are some of the near term and longer term ROI benefits companies should expect from marketing automation?
- When looking for a marketing automation solution, what are some of the key features and capabilities that someone should have on their list?
- What other factors should our listeners consider when looking at marketing automation?
Three Strikes and You’re Out
Why Marketing Automation Failed the First Time, and Why This Time Is Different
Marketing is undergoing a dramatic upheaval, driven by the Internet and
the rise of marketing accountability. This will lead to new players and
strategies for success in marketing automation.
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Why Invest in Marketing Automation
A Modern B2B Marketing Blog post
In my last post, I argued that Marketing needs to stop being seen
a cost center and start earning a seat at the revenue table.
Fundamentally, this requires B2B marketers to:
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More Links
Online Marketing Tools Come of Age
A Modern B2B Marketing Blog post
Take 5: Q&A With Phil Fernandez, CEO of Marketo
A DemandGen Report article
