Lead Nurturing
Best Practices and Tools
Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Over 50% of leads are not yet sales ready, so nurturing those leads can help you maximize results rather than throwing them away.
Discover lead nurturing best practices, learn why it matters and how to do it right, by downloading the webinars and podcasts below.
The Definitive Guide to Lead Nurturing
A Marketo Workbook
The goal of this guide is to arm B2B marketers with the ultimate resources for lead nurturing, whether you'rejust starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
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Calculating the REAL ROI from Lead Nurturing
A DemandGen Report white paper
In this white paper, DemandGen Report presents the latest information from B2B marketers who have successfully deployed nurturing programs and "found dramatic improvements to key conversion stages in the sales process." And these marketers showed an "average20% increase in sales opportunities from nurtured leads."
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Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Leads
A Marketo Webinar on Demand
This webinar shares how to use lead scoring to help identify and prioritize sales-ready leads and how to use lead nurturing to establish a relationship with prospects that are not sales ready. This session shares hands-on techniques that you can immediately use in your existing Salesforce account, as well as more advanced techniques that incorporate automation, behavioral tracking and drip marketing campaigns to increase lead quality and volume.
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Lead Nurturing
Definitive Guide to Lead Nurturing
Join Jon Miller, VP of Marketing at Marketo, and Sergio Balegno, Senior Analyst at Marketing Sherpa, in their discussion of practical lead nurturing tactics and strategies. Learn about the latest research and trends, including the four key lead nurturing campaigns every marketer should think about.
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Lead Nurturing
Lead Nurturing Cheat Sheet
The Lead Nurturing Cheat Sheet includes a comprehensive description of lead nurturing and also offers advice on obtaining lead nurturing permission and how to effectively obey CAN-SPAM laws with various email approaches. The Lead Nurturing Cheat Sheet provides you with sample triggers for accelerating your campaigns, a sample 3-month nurturing track and significant statistics of how lead nurturing has helped various companies excel. You will also have access to lead nurturing best practices, glossary terms and top resources.
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Getting Started with Lead Nurturing
A Marketo Webinar on Demand
Are you responsible for B2B lead management and want a deep dive into how to nurture and score leads?This webinar imparts practical steps for developing your lead scoring and nurturing plan and gives you checklists you can use toensure execution success. Includes a look at the Marketo program.
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Best Practices for Lead Nurturing
Blind Date to White Wedding: A Marketo white paper
Using dating as a metaphor, this white paper gives best practicetips for modern B2B marketing, including building thoughtleadership, lead generation and nurturing,for determining sales-readiness and evaluating the process.
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Nurturing Sales Leads
An ZDnet Video Feature
Lead Nurturing 101
A Modern B2B Marketing blog post
So you’ve managed to get a potential customer to register onyour landing page. Congratulations! What do you do now? If the prospect is not immediately ready for sales, you risk losing them forever.
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Lead Nurturing: Keeping your Prospects Engaged
A Marketo Podcast
Stefan Tornquist, Research Director for Marketing Sherpa, discusses the best methods for nurturing a lead in this excerpt from the MarketingSherpa & Marketo webinar “New Insights for Marketing Business Technology.”
Download mp3 (4.1MB)Lead Nurturing: Triggered Emails, Newsletters and Webinars
A Modern B2B Marketing Blog post
Your demand generation programs are running, bringing lead information into your SFA system or other database. What do you do next? Send the raw leads directly to your sales team to qualify?
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More Links
How To Use Thought Leadership To Build Brands and Nurture Leads
A Modern B2B Marketing Blog post
Lead Nurturing With Brian Carroll
A Modern B2B Marketing Blog post
The YouTube Approach to Lead Nurturing
A Modern B2B Marketing Blog post
