Lead Nurturing
Lead Nurturing Best Practices and Tools
Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Over 50% of leads are not yet sales ready, so nurturing those leads can help you maximize results rather than throwing them away.
Download lead nurturing best practices, webinars, and podcasts. Learn why lead nurturing matters and how to do it right.
Calculating the REAL ROI from Lead Nurturing
A DemandGen Report white paper
In this white paper, DemandGen Report presents the latest information about lead nurturing,
reporting that B2B marketers who have successfully deployed lead nurturing programs "found dramatic
improvements to key conversion stages in the sales process." And these marketers showed an "average
20% increase in sales opportunities from nurtured leads."
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Getting Started with Lead Nurturing
A Marketo Webinar on Demand
Are you responsible for B2B lead management and want a deep dive into how to implement lead nurturing and scoring?
This webinar imparts practical steps for developing your lead nurturing plan and gives you checklists you can use to
ensure execution success. Includes a look at Marketo's own lead nurturing program.
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Best Practices for Lead Nurturing
Blind Date to White Wedding: A Marketo white paper
Using dating as a metaphor, this white paper gives best practice
tips for modern B2B marketing, including building thought
leadership, lead generation,
lead nurturing,
determining sales-readiness and evaluating the process.
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Nurturing Sales Leads
An ZDnet Video Feature
Lead Nurturing 101
A Modern B2B Marketing blog post
So you’ve managed to get a potential customer to register on
your landing page. Congratulations! What do you do now? If the prospect is not immediately ready for sales, you risk losing them forever.
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Lead Nurturing: Keeping your Prospects Engaged
A Marketo Podcast
Stefan Tornquist, MarketingSherpa’s Research Director, discusses the best methods of lead nurturing in this excerpt from the MarketingSherpa & Marketo webinar “New Insights for Marketing Business Technology.”
Download mp3 (4.1MB)Lead Nurturing: Triggered Emails, Newsletters and Webinars
A Modern B2B Marketing Blog post
Your demand generation programs are running, bringing lead
information into your SFA system or other database. What do you
do next? Send the raw leads directly to your sales team to
qualify?
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More Links
How To Use Thought Leadership To Build Brands and Nurture Leads
A Modern B2B Marketing Blog post
Lead Nurturing With Brian Carroll
A Modern B2B Marketing Blog post
The YouTube Approach to Lead Nurturing
A Modern B2B Marketing Blog post
