Lead Management
Research and Best Practices
Lead management covers the entire process of modern sales lead generation, including: acquiring leads, lead scoring so you know who's ready for sales, nurturing the leads that aren't yet ready, passing leads to sales at the right time, and measuring and optimizing the process over time.
Learn how to research and buy a lead management system by downloading the best practices, webinars and analyst reports below.
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
If you’re grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here’s a useful resource just released by the analysts at IDC.
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Optimizing Marketing and Sales Lead Management with Marketing Automation
A Marketo On-Demand Webinar
Join Kevin Akeroyd, COO of Jigsaw and Jon Miller, VP of Marketing of Marketo, the industry leaders in data and marketing automation for an engaging joint webinar packed with must-know-now marketing techniques. Attend this webinar and you’ll learn the latest on:
- Lead generation, lead nurturing, and lead scoring to get more from your demand generation efforts
- Smarter segmentation to increase campaign response rates
- Utilizing real-time data models to uncover leads similar to your best customers
- Making the most of triggers to reach prospects when they are ready to buy
Salesforce.com for Marketers Glossary of Terms
Familiarize yourself with this Salesforce.com terminology in order to get the best out of this solution. Terms include: campaign management, custom report, workflow and many more.
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Salesforce.com for Marketers Cheat Sheet
The Salesforce.com for Marketers Cheat Sheet allows the B2B Marketer to use Salesforce features and functions to make B2B marketing more efficient, effective and measureable. This sheet includes the building blocks for Salesforce marketing campaigns, a glossary of terms and top resources.
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Ten Tips for Best Practice Lead Management
A Marketo eBook
Studies show that half of all marketing-generation leads are not yet sales-ready. New software automates the time-consuming tasks marketers have to do to effectively capture, nurture and score these leads. Learn more about these tasks and ten tips for managing your leads more effectively.
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Lead Management Heroes: How Vendavo Increased Efficiency, Productivity and Revenue with Marketo Lead Management
A Marketo On-Demand Webinar
Hear first hand from Vendavo's Director of Marketing, Tapan Bhatt, how Vendavo uses Marketo's award winning B2B marketing automation tools to:
- Optimize its rich portfolio of content to resonate with industry-specific audiences
- Personalize landing pages to capture, nurture, and fulfill every lead request
- Strategically run industry-specific outbound campaigns by leveraging Smart Lists
- Automate marketing and lead nurturing to turn leads into sales
- Shorten sales cycle, improve marketing ROI, and drive revenue
Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo Lead Management
A Marketo On-Demand Webinar
Learn how you can elevate lead management to the next level in this panel featuring marketers like you who researched and bought marketing automation software to help them generate more high-quality sales leads. (45 minutes)
Watch Now » Customer Case Study Webinar: How Vindicia went from Zero to Lead Management Hero in One Day
A Marketo On-Demand Webinar
Join Vindicia and Marketo they discuss how, by implementing Marketo, they were able to deliver immediate value by getting up and running in less than a day, integrate seamlessly with Salesforce.com and improve the quality of marketing efforts without incurring additional costs for training or for hiring experts. (45 minutes)
Watch Now »Introducing Marketo Lead Management
A Marketo On-Demand Webinar
Marketo was invited to present at Under The Radar in Mountain View, CA on Thursday, March 20, 2008. Watch President and CEO Phil Fernandez' presentation, Introducing Marketo Lead Management. (5:45 minutes)
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Lead Management Will Never Be The Same Again
A Modern B2B Marketing blog post
$300 billion dollars a year. That’s what the 3,000 largest B2B companies in the world spend annually on lead generation, resulting in billions of leads. Yet despite this massive expense, I have yet to find a sales executive who is happy with the number and quality of marketing generated leads.
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