Lead Management
Lead Management Research and Best Practices
Lead management covers the entire process of modern sales lead generation, including: acquiring leads, scoring leads so you know who's ready for sales, nurturing the leads that aren't yet ready, passing leads to sales at the right time, and measuring and optimizing the process over time.
Download lead management best practices, webinars, and analyst reports. Learn how to research and buy a lead management system.
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
If you’re grappling with how to make the right choice for lead
management, or looking for fodder to help make a business case for
marketing automation at your company, here’s a useful resource
just released by the analysts at IDC: a workbook titled
“Optimizing Marketing and Sales Lead Management with Marketing
Automation.”
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Ten Tips for Best Practice Lead Management
A Marketo eBook
Studies show that half of all marketing-generation leads are not yet sales-ready. Lead management software automates the time-consuming tasks marketers have to do to effectively capture, nurture and score these leads. Learn more about these tasks and ten tips for effective lead management.
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Lead Management Heroes: How Vendavo Increased Efficiency, Productivity and Revenue with Marketo Lead Management
A Marketo On-Demand Webinar
Hear first hand from Vendavo's Director of Marketing, Tapan Bhatt, how Vendavo uses Marketo's award winning B2B marketing automation tools to:
- Optimize its rich portfolio of content to resonate with industry-specific audiences
- Personalize landing pages to capture, nurture, and fulfill every lead request
- Strategically run industry-specific outbound campaigns by leveraging Smart Lists
- Automate marketing and lead nurturing to turn leads into sales
- Shorten sales cycle, improve marketing ROI, and drive revenue
Lead Management Heroes: How Acteva and IDology Achieved Significant Results
with Marketo Lead Management
A Marketo On-Demand Webinar
Learn how you can elevate lead management to the next level in this panel featuring marketers like you who researched and bought marketing automation software to help them generate more high-quality sales leads. (45 minutes)
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Customer Case Study Webinar: How Vindicia went from Zero to Lead Management
Hero in One Day
A Marketo On-Demand Webinar
Join Vindicia and Marketo they discuss how, by implementing Marketo, they were able to deliver immediate value by getting up and running in less than a day, integrate seamlessly with Salesforce.com and improve the quality of marketing efforts without incurring additional costs for training or for hiring experts. (45 minutes)
Watch Now »Introducing Marketo Lead
Management
A Marketo On-Demand Webinar
Marketo was invited to present at Under The Radar in Mountain View, CA on Thursday, March 20, 2008. Watch President and CEO Phil Fernandez' presentation, Introducing Marketo Lead Management. (5:45 minutes)
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Lead Management Will Never Be The Same Again
A Modern B2B Marketing blog post
$300 billion dollars a year. That’s what the 3,000 largest
B2B companies in the world spend annually on lead generation, resulting
in billions of leads. Yet despite this massive expense, I have yet to
find a sales executive who is happy with the number and quality of
marketing generated leads.
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