Landing Pages
Resources
Tools and Best Practices
Landing pages that are relevant and optimized generate higher conversion rates, meaning you get more leads whenever someone clicks your ads or emails.
Learn how to test landing pages, maximize conversions and increase marketing ROI by downloading best practices, webinars, and podcasts.
Landing Page Optimization Glossary Terms
Our glossary of landing page optimization terms includes A/B testing, multivariate testing, pre-click marketing and more!
Landing Page Optimization Cheat Sheet
This cheat sheet includes everything you need in order to get started with landing page optimization. The Landing Page Optimization Cheat Sheet will help when choosing which pages to optimize first and the top metrics to use when measuring ROI. This sheet also guides you through the anatomy of a landing page, with a review of its basic components that aid in improving your conversion goals.
Building Effective Landing Pages
A Marketo eBook
Marketing studies have shown that 93% of B2B buyers begin their buying process using Internet search. So shouldn’t you be where the buyers are? This document tells you why landing pages are an important part of your online marketing campaigns and lists the top ten ways to use them to increase your conversion rates.
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Practical Tips to Raise your Landing Page Conversions
A MarketingSherpa On-Demand Webinar
New Research: Practical Tips on How to Lift Conversion Response.
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Landing Page Calculator
A Marketo Online Calculator
If you test too many items, you won't get significant results. How many test versions can you have? Use this calculator to find out.
Online Calculator »
Landing Page Testing: How Much Is Too Much?
A Marketo B2B Marketing blog post
I've written quite a bit about the value of testing every part of your online campaigns. Michael Egan of Yahoo! Search Marketing further explains the value of testing, even for the best marketers:
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Ten Tips for Lead Generation Landing Pages
A TopRank Blog
Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale.
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More Links
Two Practical Landing Page Tips That Will Save You Money
A Modern B2B Marketing Blog post
Coaxing the Conversion Part II
Examples of how to keep and convert visitors on website landing pages
