Landing Pages
Landing Page Tools and Best Practices
Relevant and optimized landing pages generate higher conversion rates, meaning you get more leads whenever someone clicks your ads or emails.
Download best practices, webinars, and podcasts to optimize your landing pages. Learn how to test landing pages, maximize conversions and increase marketing ROI.
Building Effective Landing Pages
A Marketo eBook
Marketing studies have shown that 93% of B2B buyers begin their buying process using
Internet search. So shouldn’t you be where the buyers are? This document tells you
why landing pages are an important part of your online marketing campaigns and lists the
top ten ways to build landing pages that will increase your conversion rates.
Download Now »
Practical Tips to Raise your Landing Page Conversions
A MarketingSherpa On-Demand Webinar
New Research: Practical Tips on How to Lift Conversion Response.
Watch Now »
Landing Page Calculator
A Marketo Online Calculator
If you test too many items, you won't get significant results. How many test versions can you have? Use this calculator to find out.
Online Calculator »
Landing Page Testing: How Much Is Too Much?
A Marketo B2B Marketing blog post
I've written quite a bit about the value of testing every part of your online campaigns, including ad text and ad copy, landing pages, banners, forms, subject lines, and more. Michael Egan of Yahoo! Search Marketing further explains the value of testing, even for the best marketers:
Read More »
Ten Tips for Lead Generation Landing Pages
A TopRank Blog
Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale.
Read More »
More Links
Two Practical Landing Page Tips That Will Save You Money
A Modern B2B Marketing Blog post
Coaxing the Conversion Part II
Examples of how to keep and convert visitors on website landing pages
