B2B Tools & Resources
Free Tools, Articles, and Resources about Best Practices in B2B Marketing
Become a B2B marketing expert. Take your demand generation efforts to the next level. Learn the latest best practices in lead nurturing, lead scoring, and landing page optimization. Research marketing automation and know what questions to ask before you buy. Align marketing and sales around a common revenue cycle to drive explosive growth.
Select from the topics on the left and download free whitepapers, webinars, and podcasts to learn all these best practices and more.
Featured Items
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC: a workbook titled "Optimizing Marketing and Sales Lead Management with Marketing Automation."
Premium Content — Please Register »
Raab Guide to Demand Generation Systems
From independent industry analyst and marketing technology expert David Raab
Are you thinking about demand generation vendors but need help making the right choice? This 24 page excerpt from the Raab Guide to Demand Generation Systems contains a detailed Selection Process to help you choose the right demand generation system, and a an 'Information to Gather' list of over 75 features and capabilities you should consider.
Premium Content — Please Register » 20 Quick Tips for Improving Your Email Programs
A StrongMail white paper
What should you be doing to ensure your emails cut through the clutter, get delivered, are opened and drive response? Start with the expert checklist "20 Quick Tips for Improving Your Email Programs" from StrongMail, the leader in maximum email delivery solutions and a Marketo Alliance partner.
Premium Content — Please Register »
Coordinating Marketing and Sales Across the Entire Revenue Cycle
An IDC Analyst Connection Publication
In this IDC publication, Michael Gerard, research vice president of
IDC’s Executive Advisory Group, discusses the extraordinary revenue growth that can occur when marketing and sales teams stop fighting and collaborate together around a single revenue cycle.
Download Now »
