Targeted Email Marketing
Tools and Best Practices
Targeted email marketing needs of B2B marketing companies, because of the complex sales cycles, are underserved by most email service providers.
Learn how to optimize targeted email marketing campaigns and maximize email deliverability by downloading best practices, webinars, and podcasts.
20 Quick Tips for Improving Your Email Programs
A StrongMail white paper
What should you be doing to ensure your emails cut through the clutter, get delivered, are opened and drive response? Start with the expert checklist "20 Quick Tips for Improving Your Email Programs" from StrongMail, the leader in maximum email delivery solutions and a Marketo Alliance partner.
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Mobile Email Marketing
Did you know that 64% of B2B decision makers read emails on a mobile device? Download this white paper and learn tips and best practices on creating readable emails for the Smartphone.
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Email Marketing Glossary Terms
Learn these terms and drive more success with your email marketing program. Terms include: acquisition cost, opt-in, list fatigue and many more
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B2B Email Marketing Cheat Sheet
The B2B Email Marketing Cheat Sheet provides a glossary of terms and basic techniques to serve as a foundation for your email marketing efforts. This cheat sheet also includes advanced techniques, best practices and analyst facts to help fully optimize your email marketing strategies.
Marketo Email Marketing: Thinking Outside the Inbox
A Marketo Solution Brief
Content creation. Deliverability. CAN-SPAM laws. These challenges are easier to face with the
right solution on hand. Here's a quick look at what makes Marketo unique, along with some helpful
tips on making your emails shine.
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Optimizing your Email Marketing Lead Nurturing Programs
A Marketo eBook
The most common — and most effective — way to nurture B2B leads is through email.
Here are eight practical tips for success.
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Email Marketing for Lead Generation: Tips from MarketingSherpa
A Marketo On-Demand Webinar
Learn seven lessons to optimizing your email marketing campaigns, presented by Stefan Tornquist, Research Director at Marketing Sherpa, and our own vice
president of marketing, Jon Miller. (50 minutes)
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Mastering Your Email Reputation: Seven Strategies for Improving Deliverability
A StrongMail white paper
Given the important role that sender reputation plays in getting
your email delivered, you need to take an active role in ensuring
that your practices don't prevent your messages from reaching
the inbox - or being blocked entirely.
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How to Drive Revenue by Improving E-mail Deliverability
eWeek Knowledge Center
Knowledge Center contributor (and Marketo president and CEO) Phil Fernandez explains how you can drive revenue using seven best practices designed to keep your company's e-mail deliverability efforts aligned with its revenue goals.
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Email Measurement: Opens or Clicks?
A MarketingSherpa Podcast
Stefan Tornquist, MarketingSherpa's Research Director, discusses measuring email effectiveness in this excerpt from the MarketingSherpa & Marketo webinar "New Insights for Marketing Business Technology."
Download mp3 (2.8MB)More Links
How do I prevent my e-mails from being labeled as spam?
A BtoB Magazine article
