Targeted Email Marketing
Targeted Email Marketing Tools and Best Practices
Because of the complex sales cycles, B2B companies have unique email marketing needs that are not served by most email service providers.
Download targeted email marketing best practices, webinars, and podcasts. Learn how to optimize email campaigns and maximize email deliverability.
20 Quick Tips for Improving Your Email Programs
A StrongMail white paper
What should you be doing to ensure your emails cut through the clutter, get delivered, are opened and drive response? Start with the expert checklist "20 Quick Tips for Improving Your Email Programs" from StrongMail, the leader in maximum email delivery solutions and a Marketo Alliance partner.
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Marketo Email Marketing: Thinking Outside the Inbox
A Marketo Solution Brief
Content creation. Deliverability. CAN-SPAM laws. These email marketing challenges are easier to face
with the right solution on hand. Here's a quick look at what makes email marketing in Marketo unique,
along with some helpful tips on making your emails shine.
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Optimizing your Email Marketing Lead Nurturing Programs
A Marketo eBook
The most common — and most effective — way to nurture B2B leads is through email
marketing. Here are eight practical tips for B2B email marketing success.
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Email Marketing for Lead Generation: Tips from MarketingSherpa
A Marketo On-Demand Webinar
Learn seven lessons to optimizing your email marketing, presented by Stefan Tornquist, Research Director at Marketing Sherpa, and our own vice
president of marketing, Jon Miller. (50 minutes)
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Mastering Your Email Reputation: Seven Strategies for Improving Deliverability
A StrongMail white paper
Given the important role that sender reputation plays in getting
your email delivered, you need to take an active role in ensuring
that your practices don't prevent your messages from reaching
the inbox - or being blocked entirely.
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How to Drive Revenue by Improving E-mail Deliverability
eWeek Knowledge Center
Knowledge Center contributor (and Marketo president and CEO) Phil Fernandez explains how you can drive revenue using seven best practices designed to keep your company's e-mail deliverability efforts aligned with its revenue goals.
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Email Measurement: Opens or Clicks?
A MarketingSherpa Podcast
Stefan Tornquist, MarketingSherpa's Research Director, discusses measuring email effectiveness in this excerpt from the MarketingSherpa & Marketo webinar "New Insights for Marketing Business Technology."
Download mp3 (2.8MB)More Links
How do I prevent my e-mails from being labeled as spam?
A BtoB Magazine article
