Demand Generation
Demand Generation Buyer's Guides and Best Practices
Demand generation is the evolution of traditional lead generation. Unlike traditional programs that throw any lead over the wall to sales, demand generation is about qualifying and prioritizing prospects, nurturing a steady crop of qualified leads that want to engage with sales, coordinating ongoing activities with sales, and measuring and optimizing the results over time.
Research demand generation and learn the latest best practices. Download free webinars, analyst reports and buyer's guides.
Raab Guide to Demand Generation Systems
From independent industry analyst and marketing technology expert David Raab
Are you thinking about demand generation vendors but need help making the right choice?
This 24 page excerpt from the Raab Guide to Demand Generation Systems contains a detailed Selection Process to help you choose the right demand generation system, and a an 'Information to Gather' list of over 75 features and capabilities you should consider.
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How to Find New Customers
A Fearless Competitor white paper
In this white paper, learn how to:
- Find new customers by driving demand for your products and services.
- Align your educational content to the way your customers actually buy.
- Leverage marketing automation to become the trusted advisor.
- Fill the sales pipeline by nurturing decision makers until they are ready.
- And more.
Making the Right Start with Demand Generation Systems
A Modern B2B Marketing Webinar on Demand
A good demand generation program will yield strong benefits from the start. But careful planning and sure-footed execution are essential to avoid costly errors and delays. This webinar covers the critical time during which you select and install your demand generation system and deploy your initial campaigns. Specific topics include:
- How to know what you need in a demand generation system, and find a system that has it
- What to do before deployment so you can hit the ground running
- How to select initial marketing campaigns that deliver great value quickly
- Striking a balance between immediate results and long-term business improvement
Marketo's Secret Sauce for Demand Generation
A Marketo On-Demand Webinar
In this webinar, learn how Marketo is using marketing automation to nurture, score and deliver greater numbers of qualified leads, and how you can too. You'll get practical steps for developing your lead nurturing plan and a behind the scenes look at Marketo's own lead nurturing program. (60 minutes)
Turn Inbound Traffic into Leads and Revenue
A Marketo On-Demand Webinar
Join Demandbase and Marketo for this free webinar on best practices in B2B Marketing: Turn Inbound Traffic into Leads and Revenue. B2B marketing thought leaders will describe how they use both Demandbase and Marketo to generate more qualified leads, and then nurture them into sales revenue. (60 minutes)
Supercharge Your Demand Generation
with Personalization
A Marketo On-Demand Webinar
Learn how to build relationships with your anonymous traffic and nurture the relationships after they give you their name in this complimentary webinar. Co-presented on September 25 by industry leaders Marketo and Sitebrand, this event shows you how to use new approaches for engagement including personalized nurturing. (43 minutes)
Demand Generation Quiz: How Good Are You?
A Modern B2B Marketing blog post
How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation.
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Practical B-to-B Lead Generation: 7 Tips from MarketingSherpa
A Marketo On-Demand Webinar
In this MarketingSherpa/Marketo webinar, Anne Holland, founder of
MarketingSherpa, gives the seven top tips for marketers, gleaned from
their new B-to-B Lead Generation Handbook. (28 minutes)
Watch Now »
8 Ways The Internet Changed Software Marketing
A Modern B2B Marketing blog post
A key theme of this B-to-B marketing blog is that the internet has
completely transformed best-practices in technology marketing. In the
past seven years, perhaps no company has done more to establish the
new best practices than Salesforce.com. By unshackling themselves from
the constraints of traditional B2B marketing and sales models,
Salesforce.com has emerged as the dominant player in their market.
Read More »
MarketingSherpa Insights for Marketing High Tech to Businesses
A Marketo On-Demand Webinar
Learn nine top tips for
marketing high tech products to businesses, gleaned from MarketingSherpa’s
research for their new Business Technology Benchmark. (55 minutes)
Watch Now »
Practical B2B Lead Generation featuring MarketingSherpa
A Marketo Podcast
Practical B-to-B Lead Generation: 7 Tips from MarketingSherpa
In part 2 of a 3 part series, Anne Holland, founder of MarketingSherpa, and Marketo's Jon Miller chat about lead generation. (28 minutes)
Download mp3 (28MB)
Using White Papers to Generate and Nurture B2B Leads
A Marketo Podcast
In this podcast with Michael Stelzner, the author of Writing White
Papers, learn how different kinds of white papers can be used for
different marketing purposes, from demand generation to nurturing,
and how blogging fits into your white paper strategy.
Download mp3 (6MB)
Top 5 Challenges for B2B Demand Generation Marketers
A Modern B2B Marketing blog post
I'm here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5.
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More Links
My 9 Commandments for Marketing Your High-Tech Company
A Modern B2B Marketing Blog post
Do You Recognize the 4 Warning Signs of Bad Lead-itis?
A Modern B2B Marketing Blog post
Top Tips For B2B Lead Management
An On24 On-Demand Webinar
