B2B Sales and Marketing Book Club
Lead Generation for the Complex Sale by Brian Carroll
Learn the vital strategies to help you instantly hasten company growth, improve sales performance and gain new customers.
B2B Sales and Marketing Book Club
The abundance of sales and marketing books that appear on the shelves each day makes it difficult for B2B sales and marketing professionals to decipher which books are best for them. The B2B marketing and sales books listed on these pages offer sure-fire advice and guidance along with tips and tricks so you can get the most from your B2B sales and marketing efforts. Discover the latest tips and best practices for lead generation, marketing measurement metrics, sales 2.0, social media marketing, Saleforce integration and more.
Along with each book title, we have included a brief summary, some background information on the author and links to FREE book chapters for you to download or share. Check back often, as new B2B sales and marketing books will be added as we find them!
Marketing Champions
Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
| 725 views
The Buyersphere Project: How Businesses Buy from Businesses in a Digital Marketplace
Gord Hotchkiss
| 155 views
Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization
Laura Patterson
| 182 views
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability
David Taber
| 170 views
Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing
Bernie Borges
| 254 views
The B2B Refinery: An executive guide for improving Go-to-Market ROI through greater Sales and Marketing Efficiency
J. David Green and Michael C. Saylor
| 207 views
Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage
John R. Holland and Tim Young
| 236 views
