If you’re looking to expand your B2B marketing and sales knowledge, you’ve come to the right place. The B2B Marketing Book Club is dedicated to finding and sharing the works of the industry’s leading authors. No fees here, and no library cards to swipe. Just the information you needs to take your marketing efforts to the next level.
Browse the collection below for brief summaries, background information and FREE chapter downloads.
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Join us for an exclusive B2B Marketing Book Club TweetChat on April 25th, with Optimize Author and TopRank CEO, Lee Odden.




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Download a free chapter from Conversations that Win the Complex Sale, a book on how salespeople can break through the usual jargon to connect with buyers.




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The Truth About Leads sheds light on the secrets that focus B2B lead-generation efforts, align sales and marketing teams and drive revenue.
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This B2B guide covers cost justification, lead generation, B2B search engine optimization, social media monitoring, gaining stakeholder support, and more.




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Author Mark Sellers sets a new standard for the sales funnel with an innovative BuyCycle Funnel design and 8-Step Process for complete funnel management.




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Author Roy Young discusses how to make marketing matter to corporate leadership.




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Ardath Albee’s B2B marketing book, eMarketing Strategies for the Complex Sale, offers techniques for implementing digital marketing strategies with results.




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In Sales 2.0, Seley explores sales 2.0, the art of sales best practices for selling in today’s online world.




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Read Lead Generation for the Complex Sale by Brian Carroll to get a step by step approach to get your company’s lead generation on track – from Marketo.




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The Buyersphere Project provides insight into how businesses buy from other businesses in the digital marketplace. After conducting a research project...




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Laura Patterson’s book, Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization, teaches you how to make marketing metrics work for you.




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Jill Konrath’s sales book, Selling to Big Companies, helps you win business by using fresh and inventive sales strategies.




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David Taber’s book, Salesforce.com Secrets of Success, offers expert guidance on every facet of Salesforce.com deployment.




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Learn to create profitable connections through content marketing in Bernie Borges’ marketing book, Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing




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J. David Green and Mike Saylor’s book, The B2B Refinery, suggests that companies view their go-to-market operations as an oil refinery in order to increase ROI.




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Steve Woods’ book, Digital Body Language, examines the challenges and opportunities many marketers face when thinking about their role and audience.




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CustomerCentric Selling provides the top methods for managing the buyer-seller relationship and helps you make the most out of your organization's resources.




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In this book, learn to stop focusing solely on the sales cycle and pay close attention to the entire buying cycle.