+1.877.260.MKTO (6586)

B2B Sales and Marketing Book Club

Lead Generation for the Complex Sale by Brian Carroll

Learn the vital strategies to help you instantly hasten company growth, improve sales performance and gain new customers.

Get it now »

B2B Sales and Marketing Book Club

The abundance of sales and marketing books that appear on the shelves each day makes it difficult for B2B sales and marketing professionals to decipher which books are best for them. The B2B marketing and sales books listed on these pages offer sure-fire advice and guidance along with tips and tricks so you can get the most from your B2B sales and marketing efforts. Discover the latest tips and best practices for lead generation, marketing measurement metrics, sales 2.0, social media marketing, Saleforce integration and more.

Along with each book title, we have included a brief summary, some background information on the author and links to FREE book chapters for you to download or share. Check back often, as new B2B sales and marketing books will be added as we find them!

Marketing ChampionsMarketing Champions

Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

1 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 5  |  725 views

Read More »

Sales 2.0Sales 2.0

Anneke Seley

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  182 views

Read More »

Lead Generation for the Complex SaleLead Generation for the Complex Sale

Brian Carroll

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  230 views

Read More »

Selling to Big CompaniesSelling to Big Companies

Jill Konrath

1 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 5  |  188 views

Read More »

Digital Body LanguageDigital Body Language

Steven Woods

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  197 views

Read More »

CustomerCentric SellingCustomerCentric Selling

Michael T. Bosworth, John R. Holland and Frank Visgatis

1 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 5  |  168 views

Read More »