Social Media
The Definitive Guide to Social Media
Discover 48 pages of basic and advanced strategies to help you better leverage and quantify social media participation.
Best Practices
In modern B2B marketing, social media is one of the biggest forces driving change.
Learn how to boost B2B marketing results with social media, video and Web 2.0 tactics by downloading social media marketing best practices and podcasts.
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Reaching The Social Customer: New Tools, New Strategies
| 371 views
Check out this webinar recording and hear from social thought leaders, Jon Miller, Adam Metz and Michael Lazerow as they discuss reaching the social customer.
Using Mobile, Social and Video for Lead Generation and Increased Revenue
| 549 views
Join Jon Miller, VP Marketing at Marketo and Joan Babinski, VP of Marketing at Brainshark for a dynamic webinar to learn how to leverage new content formats and delivery channels, and begin to attract and nurture potential buyers.
Online Community Cheat Sheet
| 1886 views
What makes a successful online community, and why does your company need one as part of its B2B social media? Find out with this handy B2B Marketing Cheat Sheet, which provides the key facts, terminology, metrics and other information you need to start creating an online community that will deliver maximum marketing ROI for your organization.
SlideShare Cheat Sheet
| 910 views
Is your company leveraging the power of SlideShare? Described as the YouTube of slide presentations, users can rate comment on, and share presentations and video via this powerful social media channel. Download this cheat sheet to learn the most useful features SlideShare has to offer. Discover the following:
- How to post and optimize content for search on SlideShare
- How to web conference with ZipCast
- The important terminology to implement SlideShare at your business
B2B Social Media: Improving Campaign Results with Search and Social
| 2082 views
Are your B2B social media and search marketing teams talking to each other? They should be. In our webcast, two of the world’s leading experts on search, Lee Odden and Rand Fishkin, explain why, plus share their tips on how to boost your SEO results through blogging, online PR, and smart coordination between social media and search.
Podcasting Cheat Sheet
| 901 views
- How to set up a podcast channel at your organization
- The top resources to use when creating your podcast channel
- To measure and prove success with Podcasting
Social Media for Business Marketers
The real ways B2B marketers can use social media to drive success
| 2113 views
Join authors, Paul Gillin and Eric Schwartzman, in this presentation as they explain how the B2B and B2C buying processes are radically different in several important ways and discuss how differences affect the choices and platforms and tools marketers need to make. This session provides insight into the unique characteristics of B2B markets that many people haven't considered.
How B2B Companies Generate Revenue Through Search and Social Media
No ratings for this post. | 743 views
Find out how your company can leverage the power of search and social media to boost marketing results and take revenue to new heights.
- Get the most out of your search marketing and social media campaigns
- Calculate the ROI of social media and prove accountability
- Develop a social media marketing strategy
Mapping a Social Marketing Strategy for ROI
A Marketo Webinar
| 584 views
- What tools you should select to fit your social marketing plan
- How to manage social media to optimize conversion and SEO
- The top ideas for practical execution in your organization
B2B Social Media Marketing to Build Brands and Generate Leads
A Marketo Webinar
| 490 views
Social Media Tactical Plan
A Marketo Sample Template
| 42910 views
The Definitive Guide to B2B Social Media
| 21065 views
There's lots of buzz around social media, but is it right for your business? The Definitive Guide to B2B Social Media is designed with the B2B marketer in mind, offering 48 pages of basic and advanced strategies to help you better leverage and quantify social media participation. Determine of your company is ready for social media marketing and develop a unique social media plan and policy with worksheets and checklists. Integrate social media tools throughout the sales cycle to improve the conversation between prospects and customers. Ultimately, learn to prove and measure ROI and value of social media strategies.
B2B Social Media Success Kit
A Marketo Success Kit
| 1935 views
Discover how to drive new business and revenue through various social media channels with the Marketo B2B Social Media Success Kit. Download the Marketo B2B Social Media Success Kit and start implementing social media strategies at your organization today!
B2B Social Media Cheat Sheet
| 1068 views
The B2B Social Media Cheat Sheet includes everything you need to know in order to start incorporating social media in your B2B marketing strategies. Review these essential glossary terms and learn techniques, both basic and advanced, to help you better engage with your prospects and customers. Discover the common misconceptions of social media and learn the top metrics to measure with B2B social media. Utilize the top resources and analyst facts for a more in-depth look at B2B social media.
B2B Blogging Cheat Sheet
| 588 views
The B2B Blogging Cheat Sheet provides you the foundation on which to get started with your company blog. From helpful tips on blog commenting to common metrics in B2B blogging, this cheat sheet is a great resource for those looking to improve their blogging efforts. It also features a glossary of common blogging terminology, explaining SEO, SEM and Web 2.0. Also included: top resources, analyst facts and top metrics to measure ROI with B2B blogging.
Encourage, Manage and Measure Word of Mouth Referrals using Facebook
| 339 views
Marketo's Secret Sauce for Twitter
The Who, What, When, Why and How of Twitter for B2B Marketers
A Marketo Secret Sauce Article
| 2793 views
Maria Pergolino shares how marketing professionals can use Twitter as a tool for marketing communications. She explains why companies use Twitter and the many benefits Twitter provides B2B organizations. Learn how to get started, when to tweet, who to follow, etc. Familiarize yourself with common Twitter terminology and practices, such as using hashtags, tiny URLs and more. Get insight into results from implementing Twitter at your company, such as increased blog subscribers and improved customer alerts.
Using Digital, Web 2.0 Tactics To Boost B2B Marketing Results
A Marketo Podcast
| 308 views
In this podcast with Laura Ramos, Vice President and Principal Analyst at Forrester Research, discusses how Web 2.0 tactics like rich media, blogging, RSS, and social networks help B2B marketers meet their top challenges.
Viral Video: Spark the Imagination
A Marketo Podcast
| 335 views
Stefan Tornquist, MarketingSherpa’s Research Director, discusses the benefits of using viral video in your marketing mix in this excerpt from the MarketingSherpa & Marketo webinar ’New Insights for Marketing Business Technology.’
Online Community Cheat Sheet
| 1886 views
What makes a successful online community, and why does your company need one as part of its B2B social media? Find out with this handy B2B Marketing Cheat Sheet, which provides the key facts, terminology, metrics and other information you need to start creating an online community that will deliver maximum marketing ROI for your organization.
SlideShare Cheat Sheet
| 910 views
Is your company leveraging the power of SlideShare? Described as the YouTube of slide presentations, users can rate comment on, and share presentations and video via this powerful social media channel. Download this cheat sheet to learn the most useful features SlideShare has to offer. Discover the following:
- How to post and optimize content for search on SlideShare
- How to web conference with ZipCast
- The important terminology to implement SlideShare at your business
Podcasting Cheat Sheet
| 901 views
- How to set up a podcast channel at your organization
- The top resources to use when creating your podcast channel
- To measure and prove success with Podcasting
Social Media Tactical Plan
A Marketo Sample Template
| 42910 views
The Definitive Guide to B2B Social Media
| 21065 views
There's lots of buzz around social media, but is it right for your business? The Definitive Guide to B2B Social Media is designed with the B2B marketer in mind, offering 48 pages of basic and advanced strategies to help you better leverage and quantify social media participation. Determine of your company is ready for social media marketing and develop a unique social media plan and policy with worksheets and checklists. Integrate social media tools throughout the sales cycle to improve the conversation between prospects and customers. Ultimately, learn to prove and measure ROI and value of social media strategies.
B2B Social Media Success Kit
A Marketo Success Kit
| 1935 views
Discover how to drive new business and revenue through various social media channels with the Marketo B2B Social Media Success Kit. Download the Marketo B2B Social Media Success Kit and start implementing social media strategies at your organization today!
B2B Social Media Cheat Sheet
| 1068 views
The B2B Social Media Cheat Sheet includes everything you need to know in order to start incorporating social media in your B2B marketing strategies. Review these essential glossary terms and learn techniques, both basic and advanced, to help you better engage with your prospects and customers. Discover the common misconceptions of social media and learn the top metrics to measure with B2B social media. Utilize the top resources and analyst facts for a more in-depth look at B2B social media.
B2B Blogging Cheat Sheet
| 588 views
The B2B Blogging Cheat Sheet provides you the foundation on which to get started with your company blog. From helpful tips on blog commenting to common metrics in B2B blogging, this cheat sheet is a great resource for those looking to improve their blogging efforts. It also features a glossary of common blogging terminology, explaining SEO, SEM and Web 2.0. Also included: top resources, analyst facts and top metrics to measure ROI with B2B blogging.
B2B Social Media: Improving Campaign Results with Search and Social
| 2082 views
Are your B2B social media and search marketing teams talking to each other? They should be. In our webcast, two of the world’s leading experts on search, Lee Odden and Rand Fishkin, explain why, plus share their tips on how to boost your SEO results through blogging, online PR, and smart coordination between social media and search.
Social Media for Business Marketers
The real ways B2B marketers can use social media to drive success
| 2113 views
Join authors, Paul Gillin and Eric Schwartzman, in this presentation as they explain how the B2B and B2C buying processes are radically different in several important ways and discuss how differences affect the choices and platforms and tools marketers need to make. This session provides insight into the unique characteristics of B2B markets that many people haven't considered.
How B2B Companies Generate Revenue Through Search and Social Media
No ratings for this post. | 743 views
Find out how your company can leverage the power of search and social media to boost marketing results and take revenue to new heights.
- Get the most out of your search marketing and social media campaigns
- Calculate the ROI of social media and prove accountability
- Develop a social media marketing strategy
Mapping a Social Marketing Strategy for ROI
A Marketo Webinar
| 584 views
- What tools you should select to fit your social marketing plan
- How to manage social media to optimize conversion and SEO
- The top ideas for practical execution in your organization
B2B Social Media Marketing to Build Brands and Generate Leads
A Marketo Webinar
| 490 views
Encourage, Manage and Measure Word of Mouth Referrals using Facebook
| 339 views
Using Digital, Web 2.0 Tactics To Boost B2B Marketing Results
A Marketo Podcast
| 308 views
In this podcast with Laura Ramos, Vice President and Principal Analyst at Forrester Research, discusses how Web 2.0 tactics like rich media, blogging, RSS, and social networks help B2B marketers meet their top challenges.
Viral Video: Spark the Imagination
A Marketo Podcast
| 335 views
Stefan Tornquist, MarketingSherpa’s Research Director, discusses the benefits of using viral video in your marketing mix in this excerpt from the MarketingSherpa & Marketo webinar ’New Insights for Marketing Business Technology.’