Social Media
The Definitive Guide to Social Media
Discover 48 pages of basic and advanced strategies to help you better leverage and quantify social media participation.
Best Practices
In modern B2B marketing, social media is one of the biggest forces driving change.
Learn how to boost B2B marketing results with social media, video and Web 2.0 tactics by downloading social media marketing best practices and podcasts.
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Social Media Tactical Plan
A Marketo Sample Template
| 4777 views
Social media plays an important role in the B2B decision-making process. Use this sample plan to help you create tactical objectives in order to accomplish the two primary goals of social media: Drive more unique traffic to your website and convert anonymous traffic to known visitors.
The Definitive Guide to B2B Social Media
| 4589 views
There's lots of buzz around social media, but is it right for your business? The Definitive Guide to B2B Social Media is designed with the B2B marketer in mind, offering 48 pages of basic and advanced strategies to help you better leverage and quantify social media participation. Determine of your company is ready for social media marketing and develop a unique social media plan and policy with worksheets and checklists. Integrate social media tools throughout the sales cycle to improve the conversation between prospects and customers. Ultimately, learn to prove and measure ROI and value of social media strategies.
This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing B2B social media marketing applications effectively.
Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies.
Use this guide as a reference and a workbook - feel free to share with colleagues, friends and followers via Linkedin, Twitter, your corporate blog or any other social media channel!
Marketo's Secret Sauce for Twitter
The Who, What, When, Why and How of Twitter for B2B Marketers
A Marketo Secret Sauce Article
| 619 views
Maria Pergolino shares how marketing professionals can use Twitter as a tool for marketing communications. She explains why companies use Twitter and the many benefits Twitter provides B2B organizations. Learn how to get started, when to tweet, who to follow, etc. Familiarize yourself with common Twitter terminology and practices, such as using hashtags, tiny URLs and more. Get insight into results from implementing Twitter at your company, such as increased blog subscribers and improved customer alerts.
B2B Social Media Success Kit
A Marketo Success Kit
No ratings for this post. | 339 views
Discover how to drive new business and revenue through various social media channels with the Marketo B2B Social Media Success Kit. Download the Marketo B2B Social Media Success Kit and start implementing social media strategies at your organization today!
Content Marketing Trends and Predictions for 2010
A Marketo sponsored eBook
| 314 views
B2B Social Media Cheat Sheet
| 264 views
The B2B Social Media Cheat Sheet includes everything you need to know in order to start incorporating social media in your B2B marketing strategies. Review these essential glossary terms and learn techniques, both basic and advanced, to help you better engage with your prospects and customers. Discover the common misconceptions of social media and learn the top metrics to measure with B2B social media. Utilize the top resources and analyst facts for a more in-depth look at B2B social media.
How B2B Companies Generate Revenue Through Search and Social Media
No ratings for this post. | 243 views
Find out how your company can leverage the power of search and social media to boost marketing results and take revenue to new heights.
- Get the most out of your search marketing and social media campaigns
- Calculate the ROI of social media and prove accountability
- Develop a social media marketing strategy
B2B Blogging Cheat Sheet
| 238 views
The B2B Blogging Cheat Sheet provides you the foundation on which to get started with your company blog. From helpful tips on blog commenting to common metrics in B2B blogging, this cheat sheet is a great resource for those looking to improve their blogging efforts. It also features a glossary of common blogging terminology, explaining SEO, SEM and Web 2.0. Also included: top resources, analyst facts and top metrics to measure ROI with B2B blogging.
B2B Social Media Marketing to Build Brands and Generate Leads
A Marketo Webinar
No ratings for this post. | 191 views
Mapping a Social Marketing Strategy for ROI
A Marketo Webinar
| 183 views
- What tools you should select to fit your social marketing plan
- How to manage social media to optimize conversion and SEO
- The top ideas for practical execution in your organization
Encourage, Manage and Measure Word of Mouth Referrals using Facebook
| 146 views
Using Digital, Web 2.0 Tactics To Boost B2B Marketing Results
A Marketo Podcast
| 132 views
In this podcast with Laura Ramos, Vice President and Principal Analyst at Forrester Research, discusses how Web 2.0 tactics like rich media, blogging, RSS, and social networks help B2B marketers meet their top challenges.
Viral Video: Spark the Imagination
A Marketo Podcast
| 119 views
Stefan Tornquist, MarketingSherpa’s Research Director, discusses the benefits of using viral video in your marketing mix in this excerpt from the MarketingSherpa & Marketo webinar ’New Insights for Marketing Business Technology.’
Social Media Tactical Plan
A Marketo Sample Template
| 4777 views
Social media plays an important role in the B2B decision-making process. Use this sample plan to help you create tactical objectives in order to accomplish the two primary goals of social media: Drive more unique traffic to your website and convert anonymous traffic to known visitors.
The Definitive Guide to B2B Social Media
| 4589 views
There's lots of buzz around social media, but is it right for your business? The Definitive Guide to B2B Social Media is designed with the B2B marketer in mind, offering 48 pages of basic and advanced strategies to help you better leverage and quantify social media participation. Determine of your company is ready for social media marketing and develop a unique social media plan and policy with worksheets and checklists. Integrate social media tools throughout the sales cycle to improve the conversation between prospects and customers. Ultimately, learn to prove and measure ROI and value of social media strategies.
This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing B2B social media marketing applications effectively.
Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies.
Use this guide as a reference and a workbook - feel free to share with colleagues, friends and followers via Linkedin, Twitter, your corporate blog or any other social media channel!
B2B Social Media Success Kit
A Marketo Success Kit
No ratings for this post. | 339 views
Discover how to drive new business and revenue through various social media channels with the Marketo B2B Social Media Success Kit. Download the Marketo B2B Social Media Success Kit and start implementing social media strategies at your organization today!
B2B Social Media Cheat Sheet
| 264 views
The B2B Social Media Cheat Sheet includes everything you need to know in order to start incorporating social media in your B2B marketing strategies. Review these essential glossary terms and learn techniques, both basic and advanced, to help you better engage with your prospects and customers. Discover the common misconceptions of social media and learn the top metrics to measure with B2B social media. Utilize the top resources and analyst facts for a more in-depth look at B2B social media.
B2B Blogging Cheat Sheet
| 238 views
The B2B Blogging Cheat Sheet provides you the foundation on which to get started with your company blog. From helpful tips on blog commenting to common metrics in B2B blogging, this cheat sheet is a great resource for those looking to improve their blogging efforts. It also features a glossary of common blogging terminology, explaining SEO, SEM and Web 2.0. Also included: top resources, analyst facts and top metrics to measure ROI with B2B blogging.
How B2B Companies Generate Revenue Through Search and Social Media
No ratings for this post. | 243 views
Find out how your company can leverage the power of search and social media to boost marketing results and take revenue to new heights.
- Get the most out of your search marketing and social media campaigns
- Calculate the ROI of social media and prove accountability
- Develop a social media marketing strategy
B2B Social Media Marketing to Build Brands and Generate Leads
A Marketo Webinar
No ratings for this post. | 191 views
Mapping a Social Marketing Strategy for ROI
A Marketo Webinar
| 183 views
- What tools you should select to fit your social marketing plan
- How to manage social media to optimize conversion and SEO
- The top ideas for practical execution in your organization
Encourage, Manage and Measure Word of Mouth Referrals using Facebook
| 146 views
Content Marketing Trends and Predictions for 2010
A Marketo sponsored eBook
| 314 views
Using Digital, Web 2.0 Tactics To Boost B2B Marketing Results
A Marketo Podcast
| 132 views
In this podcast with Laura Ramos, Vice President and Principal Analyst at Forrester Research, discusses how Web 2.0 tactics like rich media, blogging, RSS, and social networks help B2B marketers meet their top challenges.
Viral Video: Spark the Imagination
A Marketo Podcast
| 119 views
Stefan Tornquist, MarketingSherpa’s Research Director, discusses the benefits of using viral video in your marketing mix in this excerpt from the MarketingSherpa & Marketo webinar ’New Insights for Marketing Business Technology.’
