Social Media

Best Practices

In modern B2B marketing, social media is one of the biggest forces driving change.

Learn how to boost B2B marketing results with social media, video and Web 2.0 tactics by downloading social media marketing best practices and podcasts.

Reaching The Social Customer: New Tools, New Strategies

1 vote, average: 5.00 out of 5 | 694 views

Today's sales and marketing thought leaders show you how to reach customers with social media marketing tactics.

Using Mobile, Social and Video for Lead Generation and Increased Revenue

1 vote, average: 5.00 out of 5 | 988 views

Jon Miller, VP Marketing at Marketo and Joan Babinski, VP of Marketing at Brainshark show you how to use video, social and mobile content for lead generation.

Online Community Cheat Sheet

9 votes, average: 4.56 out of 5 | 2572 views

Learn the key facts, terminology, and metrics about creating a B2B online community that will deliver maximum marketing ROI.

SlideShare Cheat Sheet

1 vote, average: 5.00 out of 5 | 1312 views

This condensed guide tells you everything you need to know about SlideShare, the powerful social network for sharing your slide presentations.

B2B Social Media: Improving Campaign Results with Search and Social

4 votes, average: 5.00 out of 5 | 2258 views

Boost your business results with smart coordination between B2B social media and search results. This webcast by Marketo provides tips and techniques.

Podcasting Cheat Sheet

1 vote, average: 5.00 out of 5 | 1248 views

Learn to set up, promote and measure a podcast channel for your organization.

Social Media for Business Marketers

4 votes, average: 4.25 out of 5 | 2396 views

Join authors Paul Gillin and Eric Schwartzman as they explain how the B2B and B2C buying processes are radically different in several important ways.

How B2B Companies Generate Revenue Through Search and Social Media

No ratings for this post. | 908 views

Find out how your company can leverage the power of search and social media to boost marketing results and take revenue to new heights

Mapping a Social Marketing Strategy for ROI

2 votes, average: 4.50 out of 5 | 723 views

Sergio Balegno, Research Director at MarketingSherpa, shows you how to create the right social marketing strategy.

B2B Social Media Marketing to Build Brands and Generate Leads

1 vote, average: 5.00 out of 5 | 608 views

Discover what your business needs from social media, the important B2B social media tactics and metrics, and how to develop a B2B social media plan and policy.

Social Media Tactical Plan

33 votes, average: 3.76 out of 5 | 54308 views

Social media plays an important role in the B2B decision-making process. Use this sample plan to drive more unique traffic to your website and convert visitors.

The Definitive Guide to B2B Social Media

25 votes, average: 4.36 out of 5 | 33502 views

Utilize this B2B social media guide from Marketo to help develop and integrate a successful social media plan.

B2B Social Media Success Kit

11 votes, average: 4.45 out of 5 | 10922 views

Discover how to drive new business and revenue through various social media channels with the Marketo B2B Social Media Success Kit.

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B2B Social Media Cheat Sheet

2 votes, average: 5.00 out of 5 | 1246 views

Everything you need to know in order to start incorporating social media in your B2B marketing strategies.

B2B Blogging Cheat Sheet

1 vote, average: 5.00 out of 5 | 754 views

Use this b2b blogging cheat sheet to integrate effective blogging strategies. Download from Marketo to learn more.

Encourage, Manage and Measure Word of Mouth Referrals using Facebook

1 vote, average: 4.00 out of 5 | 439 views

Improve your word of mouth referrals by learning which social networks to use in your social media marketing campaigns.

Marketo's Secret Sauce for Twitter
The Who, What, When, Why and How of Twitter for B2B Marketers

6 votes, average: 4.83 out of 5 | 3352 views

Read this article and discover the impact of Twitter b2b marketing. Learn insights and implementation methods for increased blog subscribers.

Using Digital, Web 2.0 Tactics To Boost B2B Marketing Results

1 vote, average: 4.00 out of 5 | 366 views

Download this podcast from Marketo and listen to see how social networks are helping marketers improve their B2B marketing results.

Viral Video: Spark the Imagination

2 votes, average: 4.50 out of 5 | 424 views

Watch this Marketo video to learn about the benefits of using viral video in your marketing campaigns.

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About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

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