Marketing & Sales Alignment
The New Revenue Engine
Improve efficiency and effectiveness by building shared sales and marketing machines.
Tools and Best Practices
Achieving alignment between marketing and sales departments is the largest opportunity for improving business performance today. When marketing and sales teams align around a single revenue cycle, they can create dramatic improvements in marketing ROI, sales productivity, and most importantly top-line growth.
Download marketing and sales alignment best practices, webinars, and podcasts.
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2010 Lead Generation Optimization Key Trends and Analysis
A CSO Insights Study
| 1534 views
Learn how your peers are optimizing their lead generation efforts and use these specific insights to make changes in your own lead generation investments, strategy and more. Important information you can glean from this study includes companies' top strategic marketing objectives, top lead generation programs and the ability to effectively execute lead campaigns. This study also provides the recommendations for going forward and the five critical success factors that contribute to success.
Download the PDF >>
The New Revenue Engine
| 894 views
This DemandGen Report eBook takes a look at how leading B2B marketers are improving efficiency and effectiveness by building shared sales and marketing machines. Read The New Revenue Engine and learn how to:
- Synergize your marketing and sales efforts
- Build a combined revenue engine
- Optimize lead management
- Create a winning strategy
Coordinating Marketing and Sales Across the Entire Revenue Cycle
An IDC Analyst Connection Publication
| 415 views
In this IDC publication, Michael Gerard, Research Vice President of IDC’s Executive Advisory Group, discusses the extraordinary revenue growth that can occur when marketing and sales teams stop fighting and collaborate together around a single revenue cycle. Learn the answers to the most pressing questions surrounding sales and marketing alignment. Discover why the integration of marketing and sales is critical for meeting and exceeding market demands. Furthermore, find out what key areas to focus on, and which software to implement in order to facilitate this alignment.
10 Tips for Marketing and Sales Alignment
A B2B Lead Publication
| 383 views
In this collection of tips from The B2B Lead, you will find information on lead scoring, defining a lead and much more. Discover practical strategies to building sales and marketing alignment, how to use marketing to drive sales and learn to use lead scoring to identify sales-ready leads. Included: lead scoring surveys that help drive high response rates and an introduction to the Integrated Revenue Cycle.
Can Marketing Help Sales Sell?
A Marketo Best Practices Webinar
| 325 views
10 Easy Ways to Close Deals Faster
The Salesperson’s Guide to Aligning Marketing and Sales
| 309 views
Your marketing and sales departments have a common goal — revenue growth, yet doesn’t it always seem as if they’re working against each other? In this white paper, learn 10 easy ways that sales can use marketing to close deals faster, including lead scoring, email strategy and sales tools. Start thinking less about the “sales cycle” and more about the “revenue cycle.” Learn how to coordinate activities between marketing and sales to increase pipeline and close deals faster.
Success Factors for Highly Effective Inside Sales Teams
A PhoneWorks white paper
| 233 views
Today's sales leader is confronted with a dazzling list of possibilities to enhance and increase revenues: CRM systems, new point solutions, channel strategies, Internet technologies, targeted lead generation programs, and many more. At the same time there is an unprecedented level of scrutiny into sales operations and demand for more reliable revenue production and forecasting. Following the burst of the "tech bubble" and in a climate of increased accountability, few executive management teams are willing to leave sales alone and hope for the best.
Sales is from Mars, Marketing is from Venus
A Marketo-Buzz Marketing Podcast
| 184 views
The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day. The problem is that Marketing and Sales play by different rules. However, sales and marketing executives need to find ways to work towards the common goal of driving revenue. Learn practical tips for fixing the problem.
The Revenue Revolution Manifesto
A Marketo Call to Action
| 184 views
This manifesto is not just a static list of ideas. It is a living document that will grow as the Revenue Revolution community grows. Please join in expressing your commitment to Revenue by signing the manifesto yourself.
We hold these truths to be self-evident:
- That marketing and sales are equally important contributors to Revenue and have certain rights and responsibilities;
- That among these are Cooperation, Communication and Collaboration in the pursuit of Revenue; and
- That marketing and sales Coordinated in action can create easier and better quality sales cycles that foster explosive revenue growth.
Sales is from Mars, Marketing is from Venus, Vol II - Lead Scoring
A Marketo-Buzz Marketing Podcast
| 183 views
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and Jon Miller recently chatted about why B2B marketers should care about lead scoring and how they can get started qualifying and prioritizing leads.
The Revenue Cycle: A New Model for Explosive Revenue Growth
A Modern B2B Marketing blog post
| 181 views
Traditionally companies have talked about and analyzed the 'Sales Cycle'. The problem is that the sales cycle looks at only a portion of the complete revenue process. This presents two main problems:
Sales is from Mars, Marketing is from Venus, Vol III - The Sales Perspective
A Marketo-Buzz Marketing Podcast
| 180 views
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and Bill Binch, Marketo’s VP of Sales and Customer Support, recently discussed the importance of aligning sales and marketing including lead readiness for sales and examples of how to work together.
A Playbook for Sales and Marketing Alignment
No ratings for this post. | 12 views
Find out what happens when marketing and sales align around one revenue cycle and how it can drastically affect your organization. In this webcast:
- Discover what increases revenue by 350%
- Learn how to use current analytics to build quality lists and enable sales to turn leads into revenue
- See how YOU can impact marketing ROI and sales effectiveness
2010 Lead Generation Optimization Key Trends and Analysis
A CSO Insights Study
| 1534 views
Learn how your peers are optimizing their lead generation efforts and use these specific insights to make changes in your own lead generation investments, strategy and more. Important information you can glean from this study includes companies' top strategic marketing objectives, top lead generation programs and the ability to effectively execute lead campaigns. This study also provides the recommendations for going forward and the five critical success factors that contribute to success.
Download the PDF >>The New Revenue Engine
| 894 views
This DemandGen Report eBook takes a look at how leading B2B marketers are improving efficiency and effectiveness by building shared sales and marketing machines. Read The New Revenue Engine and learn how to:
- Synergize your marketing and sales efforts
- Build a combined revenue engine
- Optimize lead management
- Create a winning strategy
Coordinating Marketing and Sales Across the Entire Revenue Cycle
An IDC Analyst Connection Publication
| 415 views
In this IDC publication, Michael Gerard, Research Vice President of IDC’s Executive Advisory Group, discusses the extraordinary revenue growth that can occur when marketing and sales teams stop fighting and collaborate together around a single revenue cycle. Learn the answers to the most pressing questions surrounding sales and marketing alignment. Discover why the integration of marketing and sales is critical for meeting and exceeding market demands. Furthermore, find out what key areas to focus on, and which software to implement in order to facilitate this alignment.
10 Easy Ways to Close Deals Faster
The Salesperson’s Guide to Aligning Marketing and Sales
| 309 views
Your marketing and sales departments have a common goal — revenue growth, yet doesn’t it always seem as if they’re working against each other? In this white paper, learn 10 easy ways that sales can use marketing to close deals faster, including lead scoring, email strategy and sales tools. Start thinking less about the “sales cycle” and more about the “revenue cycle.” Learn how to coordinate activities between marketing and sales to increase pipeline and close deals faster.
Success Factors for Highly Effective Inside Sales Teams
A PhoneWorks white paper
| 233 views
Today's sales leader is confronted with a dazzling list of possibilities to enhance and increase revenues: CRM systems, new point solutions, channel strategies, Internet technologies, targeted lead generation programs, and many more. At the same time there is an unprecedented level of scrutiny into sales operations and demand for more reliable revenue production and forecasting. Following the burst of the "tech bubble" and in a climate of increased accountability, few executive management teams are willing to leave sales alone and hope for the best.
Can Marketing Help Sales Sell?
A Marketo Best Practices Webinar
| 325 views
A Playbook for Sales and Marketing Alignment
No ratings for this post. | 12 views
Find out what happens when marketing and sales align around one revenue cycle and how it can drastically affect your organization. In this webcast:
- Discover what increases revenue by 350%
- Learn how to use current analytics to build quality lists and enable sales to turn leads into revenue
- See how YOU can impact marketing ROI and sales effectiveness
10 Tips for Marketing and Sales Alignment
A B2B Lead Publication
| 383 views
In this collection of tips from The B2B Lead, you will find information on lead scoring, defining a lead and much more. Discover practical strategies to building sales and marketing alignment, how to use marketing to drive sales and learn to use lead scoring to identify sales-ready leads. Included: lead scoring surveys that help drive high response rates and an introduction to the Integrated Revenue Cycle.
Sales is from Mars, Marketing is from Venus
A Marketo-Buzz Marketing Podcast
| 184 views
The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day. The problem is that Marketing and Sales play by different rules. However, sales and marketing executives need to find ways to work towards the common goal of driving revenue. Learn practical tips for fixing the problem.
Sales is from Mars, Marketing is from Venus, Vol II - Lead Scoring
A Marketo-Buzz Marketing Podcast
| 183 views
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and Jon Miller recently chatted about why B2B marketers should care about lead scoring and how they can get started qualifying and prioritizing leads.
Sales is from Mars, Marketing is from Venus, Vol III - The Sales Perspective
A Marketo-Buzz Marketing Podcast
| 180 views
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and Bill Binch, Marketo’s VP of Sales and Customer Support, recently discussed the importance of aligning sales and marketing including lead readiness for sales and examples of how to work together.
