Marketing & Sales Alignment
The New Revenue Engine
Improve efficiency and effectiveness by building shared sales and marketing machines.
Tools and Best Practices
Achieving alignment between marketing and sales departments is the largest opportunity for improving business performance today. When marketing and sales teams align around a single revenue cycle, they can create dramatic improvements in marketing ROI, sales productivity, and most importantly top-line growth.
Download marketing and sales alignment best practices, webinars, and podcasts.
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The Social Business AGENDA - Tackling the Top 2011 Trends for Competitiveness
| 1196 views
Social Media has come a long way from the early days of Twitter, YouTube and Facebook. With over 574 million people worldwide on Facebook, 106 million with Twitter accounts, and over 2 billion YouTube videos, how do you leverage this power and stay ahead of your competition?
Demystifying the Strategies of High Momentum Marketing and Sales
| 897 views
Are you looking for ways to create significant marketing and sales success within your company? Join Paul Albright, former CMO for SuccessFactors and newly appointed Chief Revenue Officer for Marketo, as he shares what has worked for him in in this exclusive presentation.
The Secret Sauce to Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth
| 808 views
Bill Binch, VP of Sales and Customer Success, and Jon Miller, VP of Marketing describe how Marketo fuels this marketing and sales engine and compels results with content marketing, social media, and lead nurturing.
Bridging the Gap Between Marketing and Sales
| 451 views
As a part of the Marketo Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses how to create greater sales and marketing alignment through the use of Marketo Sales Insight. Download this on-demand webinar, and:
- Help Sales prioritize their time: provide them with clean data to accelerate and optimize their actions
- Allow Sales to track and market to their top prospects: give them the tools they need to succeed
- Help Sales become a prospecting machine: provide them with a platform to feel empowered and successful
Socializing the Sales and Marketing Team - Secrets to Customer 2.0 Success
| 186 views
The Internet has changed the power structure in the buying process forever. How do we adapt to this new dynamic and the ever-evolving customer? Join Maria Pergolino, Director of Marketing at Marketo, Sastry Punamarthy, Director of Product Marketing at InsideView, and Larry Reeves, COO of AA-ISP, as they provide best practices to effectively target and engage today's B2B buyer and customer.
A Playbook for Sales and Marketing Alignment
No ratings for this post. | 438 views
Find out what happens when marketing and sales align around one revenue cycle and how it can drastically affect your organization. In this webcast:
- Discover what increases revenue by 350%
- Learn how to use current analytics to build quality lists and enable sales to turn leads into revenue
- See how YOU can impact marketing ROI and sales effectiveness
2010 Lead Generation Marketing Key Trends and Analysis
A CSO Insights Study
| 3447 views
Learn how your peers are optimizing their lead generation efforts and use these specific insights to make changes in your own lead generation investments, strategy and more. Important information you can glean from this study includes companies' top strategic marketing objectives, top lead generation programs and the ability to effectively execute lead campaigns. This study also provides the recommendations for going forward and the five critical success factors that contribute to success.
The New Revenue Engine
| 3116 views
This DemandGen Report eBook takes a look at how leading B2B marketers are improving efficiency and effectiveness by building shared sales and marketing machines. Read The New Revenue Engine and learn how to: * Synergize your marketing and sales efforts * Build a combined revenue engine * Optimize lead management * Create a winning strategy
Can Marketing Help Sales Sell?
A Marketo Best Practices Webinar
| 1447 views
Shouldn't Marketing have more of a role in the targeting, qualifying and understanding of leads, and give sales visibility into the buyer's activities with marketing? Join Barry Trailer of CSO Insights and Phil Fernandez as they discuss how marketing can help sales close deals faster. Learn results from CSO Insights’ latest research and get an introduction and demonstration of Marketo Sales Insight.
Coordinating Marketing and Sales Across the Entire Revenue Cycle
An IDC Analyst Connection Publication
| 1155 views
In this IDC publication, Michael Gerard, Research Vice President of IDC’s Executive Advisory Group, discusses the extraordinary revenue growth that can occur when marketing and sales teams stop fighting and collaborate together around a single revenue cycle. Learn the answers to the most pressing questions surrounding sales and marketing alignment. Discover why the integration of marketing and sales is critical for meeting and exceeding market demands. Furthermore, find out what key areas to focus on, and which software to implement in order to facilitate this alignment.
10 Easy Ways to Close Deals Faster
The Salesperson’s Guide to Aligning Marketing and Sales
| 1093 views
Your marketing and sales departments have a common goal — revenue growth, yet doesn’t it always seem as if they’re working against each other? In this white paper, learn 10 easy ways that sales can use marketing to close deals faster, including lead scoring, email strategy and sales tools. Start thinking less about the “sales cycle” and more about the “revenue cycle.” Learn how to coordinate activities between marketing and sales to increase pipeline and close deals faster.
Success Factors for Highly Effective Inside Sales Teams
A PhoneWorks white paper
| 732 views
Today's sales leader is confronted with a dazzling list of possibilities to enhance and increase revenues: CRM systems, new point solutions, channel strategies, Internet technologies, targeted lead generation programs, and many more. At the same time there is an unprecedented level of scrutiny into sales operations and demand for more reliable revenue production and forecasting. Following the burst of the "tech bubble" and in a climate of increased accountability, few executive management teams are willing to leave sales alone and hope for the best.
The Revenue Cycle: A New Model for Explosive Revenue Growth
A Modern B2B Marketing blog post
| 339 views
Traditionally companies have talked about and analyzed the 'Sales Cycle'. The problem is that the sales cycle looks at only a portion of the complete revenue process. This presents two main problems:
The Revenue Revolution Manifesto
A Marketo Call to Action
| 333 views
This manifesto is not just a static list of ideas. It is a living document that will grow as the Revenue Revolution community grows. Please join in expressing your commitment to Revenue by signing the manifesto yourself.
We hold these truths to be self-evident:
- That marketing and sales are equally important contributors to Revenue and have certain rights and responsibilities;
- That among these are Cooperation, Communication and Collaboration in the pursuit of Revenue; and
- That marketing and sales Coordinated in action can create easier and better quality sales cycles that foster explosive revenue growth.
Sales is from Mars, Marketing is from Venus
A Marketo-Buzz Marketing Podcast
| 293 views
The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day. The problem is that Marketing and Sales play by different rules. However, sales and marketing executives need to find ways to work towards the common goal of driving revenue. Learn practical tips for fixing the problem.
Sales is from Mars, Marketing is from Venus, Vol II - Lead Scoring
A Marketo-Buzz Marketing Podcast
| 238 views
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and Jon Miller recently chatted about why B2B marketers should care about lead scoring and how they can get started qualifying and prioritizing leads.
Sales is from Mars, Marketing is from Venus, Vol III - The Sales Perspective
A Marketo-Buzz Marketing Podcast
| 244 views
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and Bill Binch, Marketo’s VP of Sales and Customer Support, recently discussed the importance of aligning sales and marketing including lead readiness for sales and examples of how to work together.
101 B2B Marketing and Sales Tips from the B2B Lead, Volume Four: Marketing and Sales Alignment
A B2B Lead Publication
| 1112 views
In this collection of tips from The B2B Lead, you will find information on lead scoring, defining a lead and much more. Discover practical strategies to building sales and marketing alignment, how to use marketing to drive sales and learn to use lead scoring to identify sales-ready leads. Included: lead scoring surveys that help drive high response rates and an introduction to the Integrated Revenue Cycle.
2010 Lead Generation Marketing Key Trends and Analysis
A CSO Insights Study
| 3447 views
Learn how your peers are optimizing their lead generation efforts and use these specific insights to make changes in your own lead generation investments, strategy and more. Important information you can glean from this study includes companies' top strategic marketing objectives, top lead generation programs and the ability to effectively execute lead campaigns. This study also provides the recommendations for going forward and the five critical success factors that contribute to success.
The New Revenue Engine
| 3116 views
This DemandGen Report eBook takes a look at how leading B2B marketers are improving efficiency and effectiveness by building shared sales and marketing machines. Read The New Revenue Engine and learn how to: * Synergize your marketing and sales efforts * Build a combined revenue engine * Optimize lead management * Create a winning strategy
Coordinating Marketing and Sales Across the Entire Revenue Cycle
An IDC Analyst Connection Publication
| 1155 views
In this IDC publication, Michael Gerard, Research Vice President of IDC’s Executive Advisory Group, discusses the extraordinary revenue growth that can occur when marketing and sales teams stop fighting and collaborate together around a single revenue cycle. Learn the answers to the most pressing questions surrounding sales and marketing alignment. Discover why the integration of marketing and sales is critical for meeting and exceeding market demands. Furthermore, find out what key areas to focus on, and which software to implement in order to facilitate this alignment.
10 Easy Ways to Close Deals Faster
The Salesperson’s Guide to Aligning Marketing and Sales
| 1093 views
Your marketing and sales departments have a common goal — revenue growth, yet doesn’t it always seem as if they’re working against each other? In this white paper, learn 10 easy ways that sales can use marketing to close deals faster, including lead scoring, email strategy and sales tools. Start thinking less about the “sales cycle” and more about the “revenue cycle.” Learn how to coordinate activities between marketing and sales to increase pipeline and close deals faster.
Success Factors for Highly Effective Inside Sales Teams
A PhoneWorks white paper
| 732 views
Today's sales leader is confronted with a dazzling list of possibilities to enhance and increase revenues: CRM systems, new point solutions, channel strategies, Internet technologies, targeted lead generation programs, and many more. At the same time there is an unprecedented level of scrutiny into sales operations and demand for more reliable revenue production and forecasting. Following the burst of the "tech bubble" and in a climate of increased accountability, few executive management teams are willing to leave sales alone and hope for the best.
The Social Business AGENDA - Tackling the Top 2011 Trends for Competitiveness
| 1196 views
Social Media has come a long way from the early days of Twitter, YouTube and Facebook. With over 574 million people worldwide on Facebook, 106 million with Twitter accounts, and over 2 billion YouTube videos, how do you leverage this power and stay ahead of your competition?
Demystifying the Strategies of High Momentum Marketing and Sales
| 897 views
Are you looking for ways to create significant marketing and sales success within your company? Join Paul Albright, former CMO for SuccessFactors and newly appointed Chief Revenue Officer for Marketo, as he shares what has worked for him in in this exclusive presentation.
The Secret Sauce to Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth
| 808 views
Bill Binch, VP of Sales and Customer Success, and Jon Miller, VP of Marketing describe how Marketo fuels this marketing and sales engine and compels results with content marketing, social media, and lead nurturing.
Bridging the Gap Between Marketing and Sales
| 451 views
As a part of the Marketo Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses how to create greater sales and marketing alignment through the use of Marketo Sales Insight. Download this on-demand webinar, and:
- Help Sales prioritize their time: provide them with clean data to accelerate and optimize their actions
- Allow Sales to track and market to their top prospects: give them the tools they need to succeed
- Help Sales become a prospecting machine: provide them with a platform to feel empowered and successful
Socializing the Sales and Marketing Team - Secrets to Customer 2.0 Success
| 186 views
The Internet has changed the power structure in the buying process forever. How do we adapt to this new dynamic and the ever-evolving customer? Join Maria Pergolino, Director of Marketing at Marketo, Sastry Punamarthy, Director of Product Marketing at InsideView, and Larry Reeves, COO of AA-ISP, as they provide best practices to effectively target and engage today's B2B buyer and customer.
A Playbook for Sales and Marketing Alignment
No ratings for this post. | 438 views
Find out what happens when marketing and sales align around one revenue cycle and how it can drastically affect your organization. In this webcast:
- Discover what increases revenue by 350%
- Learn how to use current analytics to build quality lists and enable sales to turn leads into revenue
- See how YOU can impact marketing ROI and sales effectiveness
Can Marketing Help Sales Sell?
A Marketo Best Practices Webinar
| 1447 views
Shouldn't Marketing have more of a role in the targeting, qualifying and understanding of leads, and give sales visibility into the buyer's activities with marketing? Join Barry Trailer of CSO Insights and Phil Fernandez as they discuss how marketing can help sales close deals faster. Learn results from CSO Insights’ latest research and get an introduction and demonstration of Marketo Sales Insight.
101 B2B Marketing and Sales Tips from the B2B Lead, Volume Four: Marketing and Sales Alignment
A B2B Lead Publication
| 1112 views
In this collection of tips from The B2B Lead, you will find information on lead scoring, defining a lead and much more. Discover practical strategies to building sales and marketing alignment, how to use marketing to drive sales and learn to use lead scoring to identify sales-ready leads. Included: lead scoring surveys that help drive high response rates and an introduction to the Integrated Revenue Cycle.
Sales is from Mars, Marketing is from Venus
A Marketo-Buzz Marketing Podcast
| 293 views
The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day. The problem is that Marketing and Sales play by different rules. However, sales and marketing executives need to find ways to work towards the common goal of driving revenue. Learn practical tips for fixing the problem.
Sales is from Mars, Marketing is from Venus, Vol II - Lead Scoring
A Marketo-Buzz Marketing Podcast
| 238 views
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and Jon Miller recently chatted about why B2B marketers should care about lead scoring and how they can get started qualifying and prioritizing leads.
Sales is from Mars, Marketing is from Venus, Vol III - The Sales Perspective
A Marketo-Buzz Marketing Podcast
| 244 views
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and Bill Binch, Marketo’s VP of Sales and Customer Support, recently discussed the importance of aligning sales and marketing including lead readiness for sales and examples of how to work together.