Marketing & Sales Alignment

Tools and Best Practices

Achieving alignment between marketing and sales departments is the largest opportunity for improving business performance today. When marketing and sales teams align around a single revenue cycle, they can create dramatic improvements in marketing ROI, sales productivity, and most importantly top-line growth.

Download marketing and sales alignment best practices, webinars, and podcasts.

Sales And Marketing Alignment: Drive Revenue And Achieve Explosive Growth

No ratings for this post. | 306 views

Henry Seddon, VP Marketing at QlikView, explains how they've leveraged Marketo’s maketing automation tools to improve revenue performance and maximize ROI.

The Social Business AGENDA - Tackling the Top 2011 Trends for Competitiveness

1 vote, average: 5.00 out of 5 | 1348 views

Hear from Sandy Carter, Vice President, IBM Social Businesses and Collaboration Solution Sales and Evangelism, on how to create a Social Business AGENDA.

Demystifying the Strategies of High Momentum Marketing and Sales

3 votes, average: 4.67 out of 5 | 981 views

Paul Albright, former CMO for SuccessFactors and Chief Revenue Officer for Marketo, shows you how to develop and manage your sales and marketing team.

The Secret Sauce to Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth

1 vote, average: 5.00 out of 5 | 970 views

Bill Binch, VP of Sales, and Jon Miller, VP of Marketing, show you how Marketo drives revenue with content marketing, social media, and lead nurturing.

Bridging the Gap Between Marketing and Sales

1 vote, average: 5.00 out of 5 | 530 views

Evan Whitenight, VP of Marketing at Reachforce, discusses how to create greater sales and marketing alignment through the use of Marketo Sales Insight.

Socializing the Sales and Marketing Team - Secrets to Customer 2.0 Success

1 vote, average: 5.00 out of 5 | 227 views

Learn the best practices for effectively targeting and engaging today's B2B buyer and customer with social media.

A Playbook for Sales and Marketing Alignment

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Find out what happens when marketing and sales align around one revenue cycle and how it can drastically affect your organization.

2010 Lead Generation Marketing Key Trends and Analysis

12 votes, average: 4.42 out of 5 | 3714 views

Learn how your peers are optimizing lead generation efforts and use specific insights to change your own strategy in this CSO study, offered by Marketo.

The New Revenue Engine

4 votes, average: 4.00 out of 5 | 3490 views

Download this ebook and improve your B2B marketing efficiency. Contact Marketo for more information.

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Can Marketing Help Sales Sell?

2 votes, average: 5.00 out of 5 | 1687 views

Watch the marketing best practices webinar with Phil Fernandez of Marketo and learn how to close deals faster through efficient marketing.

Coordinating Marketing and Sales Across the Entire Revenue Cycle

3 votes, average: 3.00 out of 5 | 1306 views

Increase revenue growth by aligning marketing and sales teams. View the publication to learn more.

10 Easy Ways to Close Deals Faster

1 vote, average: 5.00 out of 5 | 1445 views

Learn how to close deals faster and coordinate activities between marketing and sales teams to improve the revenue cycle. Download the guide from Marketo.

Success Factors for Highly Effective Inside Sales Teams

1 vote, average: 4.00 out of 5 | 861 views

Read this white paper and discover the success factors which have lead to improvement for effective inside sales teams.

The Revenue Cycle: A New Model for Explosive Revenue Growth

1 vote, average: 4.00 out of 5 | 390 views

The 'Sales Cycle' looks at only a portion of the complete revenue process.

The Revenue Revolution Manifesto

1 vote, average: 4.00 out of 5 | 382 views

Read the Marketo call to action and view the agreement which highlights the connection between marketing and sales.

Sales is from Mars, Marketing is from Venus

2 votes, average: 2.50 out of 5 | 317 views

Listen to this Marketo-Buzz podcast and learn about the relationships in B2B sales and marketing.

Sales is from Mars, Marketing is from Venus, Vol II - Lead Scoring

1 vote, average: 4.00 out of 5 | 255 views

Download this Marketo-Buzz podcast and hear why B2B sales and marketing can improve qualifying and prioritizing leads.

Sales is from Mars, Marketing is from Venus, Vol III - The Sales Perspective

2 votes, average: 4.00 out of 5 | 263 views

Learn about the importance of aligning sales and marketing by downloading this Marketo-Buzz podcast.

101 B2B Marketing and Sales Tips from the B2B Lead, Volume Four: Marketing and Sales Alignment

1 vote, average: 5.00 out of 5 | 1183 views

Read about practical strategies and tips for marketing and sales alignment. A B2B Lead publication.

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.