Demand Generation: Marketo's Secret Sauce

A Marketo On-Demand Webinar

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In this eye-opening presentation led by Jon Miller, VP of Marketing and co-founder of Marketo, learn how Marketo is using marketing automation to nurture, score and deliver greater numbers of qualified leads – and how you can too through demand generation.

This webinar will show you:
• practical steps for developing your lead nurturing plan
• a behind-the-scenes look at the Marketo lead nurturing program
• how a lead moves through the revenue cycle, from inquiry to customer
• how Marketo tracks awareness, shares best practices and closes more business faster

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Automating Lead-to-Revenue Management

A report by Forrester Research, Inc. (December 2011)

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Lead-to-revenue management (L2RM) is a set of disciplines that can be strongly supported by marketing automation, but marketers need to focus on process to make L2RM automation initiatives a success. This report, compliments of Marketo, by independent research firm, Forrester Research, Inc., discusses how marketers can make the most of their L2RM investments.

Rules for Revenue Mastery: What the CEO Needs from Marketing

A Marketo On-Demand Webinar

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Accelerating predictable revenue growth is on the mind of every CEO, which means the most successful and accountable marketing departments are working to make sure they are viewed by their CEOs as a revenue-driving organization and not a cost center. In this informative webinar, Marketo CEO Phil Fernandez and InsideView CEO Umberto Milletti will explain what today’s revenue-focused CEOs need from their marketing departments.

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Revenue Cycle Analytics

A Marketo white paper

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Measuring the impact marketing has on revenue is an essential part of transforming marketing from a cost center into a revenue driver. But why do only 20% of companies say they excel at measuring the business performance of marketing initiatives? In this white paper, learn how marketers can create highly accountable forecasts, develop an understanding of how time affects marketing ROI and discover the benefits beyond analytics.

Metrics that Matter for Marketing Measurement

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The pressures on Marketers are greater than ever due to new media, new buying processes and new technology. Higher expectations are being set for Marketers every day. What's the result? A greater need for measurement and proof of success. Marketers agree that measuring ROI is important, however, studies show that few Marketers are actually measuring ROI. Where is the disconnect? And what are the metrics that matter? Join David Raab, Principal of Raab Associates, and Jon Miller, VP of Marketing at Marketo, for this on-demand webinar to find out the metrics that really matter for:

• Marketing ROI: show the value of marketing
• Program ROI: measure program impact
• Stage results: understand stage performance
• Revenue forecasts: forecast revenue by period

Download the on-demand webinar now.

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Marketing's Impact on Revenue - How to Measure, Optimize and Predict It

A Marketo Customer Spotlight Webinar

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Marketers are under constant pressure to measure and demonstrate ROI and prove the impact their marketing programs have on revenue. Based on firsthand experience, learn how Ken Moorhead and Isaac Pellerin from Compendium use revenue cycle analytics.

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A Dashboard Doesn't Drive Itself: Creating a Marketing Dashboard with the Metrics that Matter

A Marketo On-demand Webinar

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Wouldn't it be ideal to have all the information you need in order to create a high-performance marketing team, all at your fingertips? Learn the best techniques and the most important metrics to help you create a marketing dashboard that enables success at your company. Download this 60-minute webinar, featuring Pete Krainik, Founder and Chairman of the CMO Club, and Meg Heuer, Service Director of SiriusDecisions, as they explain the keys to creating an effective marketing dashboard by collecting only the most essential and diagnostic metrics. You will learn:

• Important methods to building an efficient dashboard
• How to improve custom reports and measure results, easily and effectively
• The techniques that advance marketing’s contribution to revenue and bottom line

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Mapping a Social Marketing Strategy for ROI

A Marketo Webinar

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Want better insight on the real-world possibilities of social media marketing? Download this 60-minute webinar, featuring Sergio Balegno, Research Director at MarketingSherpa, as he demonstrates how creating the right social marketing strategy can help give you the results you need to make your campaigns more effective. You will learn:

• What tools you should select to fit your social marketing plan
• How to manage social media to optimize conversion and SEO
• The top ideas for practical execution in your organization

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B2B Marketing Forecasting and Analytics

A Marketo On-Demand Webinar

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Take the agony out of analytics and prove marketing as a revenue driver, not a cost center.Learn the six steps to building effective marketing forecasts and justify your budget based on that forecasting. Discover how to better understand your revenue cycle and manage marketing forecasts with the proper tools. Better understand revenue cycle, lead types and transitions to provide a basis for forming valuable marketing reports.

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The Rise of the Revenue Marketer

A Marketo Webinar

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Marketers are now becoming an accountable part of the revenue team, proving themselves as important contributors to the success of their organization. These individuals are known as revenue marketers. Discover how marketers are truly making an impact on revenue and realize the methods in which marketers can see measurable returns on their marketing investments. Download this webinar and learn how to leverage new technologies to align marketing and sales and create measurable and predictable revenue in your organization.

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Houston, we have Revenue!

Marketing Automation in Action – a View from Mission Control

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You don't have to be a rocket scientist to see how Marketo can lift off your marketing automation programs. See lead nurturing and lead scoring in action. Revenue performance management: we have lift off!

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The Secret to Becoming a Marketing Champion

A Marketo Webinar

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It's Marketing's turn to get the credit they deserve. Through Marketing accountability and accurate forecasting and strategy, you can prove yourself as a valuable part of the revenue team. Are you a marketing champion?Download this webinar, featuring Roy Young, President of MarketingProfs, and Jeffrey Hayzlett, author of The Mirror Test, as they explain how marketing can help your organization grow and meet its strategic objectives. Learn the most common marketing obstacles and how to overcome them, how marketing can deliver value and demonstrate corporate leadership and how to align marketing with Sales and R&D.

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Building Power and Respect through Marketing Accountability

A Marketo Podcast

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Susanne Lyons, former CMO at Visa and Charles Schwab, discusses building power and respect for marketing through accountability.

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Driving ROI with Measurements that Matter – a Revenue Rockstar webinar

Presented by Jim Lenskold, author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability

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Join Jim Lenskold, international speaker and author of Marketing ROI: The Path to Campaign, Customer and Corporate Profitability, as he shares his thought leadership in marketing metrics and ROI – crucial elements of a robust revenue management strategy.

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Rev Your Revenue Engine: An Exclusive Executive Event

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The revenue performance management pioneers at Marketo are excited to share the ways in which we can drive significant revenue growth for our customers and partners - up to 40% - by optimizing interactions across the revenue cycle.

Join the Revenue Revolution

A SLMA Radio Show

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Listen to Marketo's CEO, Phil Fernandez, in this opinion piece. Learn why the world needs a revenue revolution. Download this radio show and hear the top talking points, which include:

• Why every CMO needs to take responsibility for their role in revenue
• How salespeople can become productive and effective as a result of marketing efforts
• Why marketing needs to be seen less as an art and more as a science

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Becoming a Revenue Marketer – a Revenue Rockstar webinar

Presented by Debbie Qaqish, Chief Revenue Officer of The Pedowitz Group

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Join Debbie Qaqish, Chief Revenue Officer of The Pedowitz Group, for a webinar that took place on Marketo's Revenue Rockstar tour in New York City. In this presentation, Qaqish shares her insights on what it takes to become a Revenue Marketer.

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Secret Sauce for Marketing Measurement and Marketing Analytics

Revenue Rockstar Fall 2011 Tour Live Stream

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Jon Miller, VP of Marketing at Marketo, shared best practices on proving - and improving - marketing's impact on revenue.

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Secret Sauce for Revenue Growth

Revenue Rockstar Fall 2011 Tour Live Stream

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Paul Albright, Chief Revenue Officer at Marketo, and Bill Binch, Senior Vice President of Sales, share the story of how Marketo redesigned its marketing and sales processes to become one of the fastest growing SaaS companies of all time at Marketo's Revenue Rockstar Fall 2011 Live Stream Finale!

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Zero to Hero in 180 Days: The Story of FusionStorm

Revenue Rockstar Fall 2011 Tour Live Stream

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FusionStorm's VP of Marketing, Josh Krasnegor, and Revenue Marketing Manager, Kevin Schrage, discuss the dramatic positive impact using Marketo has had for FusionStorm, specifically demonstrating the increase in lead generation, revenue and savings.

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Thought Leaders Panel Discussion

Revenue Rockstar Fall 2011 Tour Live Stream

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Join thought leaders as they discuss topics ranging from Revenue Performance Management to Social Media & Social Selling down to best practices for Lead Nurturing and Scoring.

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