+1.877.260.MKTO (6586)

Marketing ROI and Marketing Budgets

Marketing ROI, Marketing Accountability, and Marketing Budgets Tools and Best Practices

Marketers are under growing pressure to measure and demonstrate marketing’s ROI and impact on overall revenue. Among other things, this makes it difficult to set and justify your B2B marketing budget.

Download these marketing ROI tools and resources to learn how to increase marketing accountability, justify your marketing budget, and demonstrate marketing’s impact on revenue.


Sort by:

Webinar: The Definitive Guide to Marketing Metrics and Marketing Analytics

3 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 5  |  1550 views

Jon Miller, author of the Definitive Guide to Marketing Metrics and Marketing Analytics, shows you how to prove and improve the ROI on your marketing programs.

Read More »

The Marketing Measurement Cheat Sheet

4 votes, average: 4.75 out of 54 votes, average: 4.75 out of 54 votes, average: 4.75 out of 54 votes, average: 4.75 out of 54 votes, average: 4.75 out of 5  |  3860 views

This condensed version of Marketo’s Definitive Guide to Marketing Analytics and Metrics shows you how to measure your ROI and earn a seat at the executive table.

Read More »

The Definitive Guide to Marketing Metrics and Marketing Analytics

52 votes, average: 4.25 out of 552 votes, average: 4.25 out of 552 votes, average: 4.25 out of 552 votes, average: 4.25 out of 552 votes, average: 4.25 out of 5  |  38835 views

Designed for marketing professionals, this guide shows you how to get buy-in from C-level executives with ROI reporting and forecasting.

Read More »

The CMO's Guide to Marketing ROI – a Marketo Webinar

No ratings for this post.  |  325 views

Jim Lenskold, President of Lenskold Group, and Jon Miller, VP of Marketing for Marketo, show you how to create a marketing program that yields a repeatable ROI.

Read More »

Driving ROI with Measurements that Matter – a Revenue Rockstar webinar

No ratings for this post.  |  338 views

Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer and Corporate Profitability, shows you how to use marketing metrics to demonstrate ROI.

Read More »

 

The ROI of Marketing Automation

2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 5  |  1876 views

Learn how to use repeatable marketing & sales 2.0 techniques to grow revenue predictably & reliable by reading, The ROI of Marketing Automation, by Marketo.

Premium Content - Read More »

 

CMO Mandate: Adapt Or Perish - The Five Habits of Highly Adaptive Marketers

4 votes, average: 4.00 out of 54 votes, average: 4.00 out of 54 votes, average: 4.00 out of 54 votes, average: 4.00 out of 54 votes, average: 4.00 out of 5  |  2651 views

Forrester Research interviewed marketing leaders and found the five habits every successful digital marketer should possess.

Premium Content - Read More »

Metrics that Matter for Marketing Measurement

4 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 5  |  1301 views

David Raab, Principal of Raab Associates, and Jon Miller, VP of Marketing at Marketo, show you the marketing metrics that really matter for ROI.

Read More »

 

Winning the Marketing Measurement Marathon

3 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 5  |  946 views

this paper, written by David Raab of Raab Associates, shows marketers what they really need from B2B marketing measurement systems and how they can get it.

Premium Content - Read More »

Rules for Revenue Mastery: What the CEO Needs from Marketing

6 votes, average: 4.33 out of 56 votes, average: 4.33 out of 56 votes, average: 4.33 out of 56 votes, average: 4.33 out of 56 votes, average: 4.33 out of 5  |  2348 views

Marketo CEO Phil Fernandez and InsideView CEO Umberto Milletti explain what today’s revenue-focused CEOs need from their marketing departments.

Read More »

 

Revenue Cycle Analytics

8 votes, average: 5.00 out of 58 votes, average: 5.00 out of 58 votes, average: 5.00 out of 58 votes, average: 5.00 out of 58 votes, average: 5.00 out of 5  |  2171 views

Learn how to create highly accountable forecasts, develop an understanding of how time affects marketing ROI and discover the benefits beyond analytics.

Premium Content - Read More »

Marketing Forecasting

14 votes, average: 4.79 out of 514 votes, average: 4.79 out of 514 votes, average: 4.79 out of 514 votes, average: 4.79 out of 514 votes, average: 4.79 out of 5  |  3895 views

Create forward-looking forecasts by downloading the Marketo white paper on Marketing Forecasting.

Read More »

B2B Marketing Forecasting and Analytics

4 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 5  |  564 views

Watch this webinar by Marketo to learn the six steps to build highly effective b2b marketing forecasting.

Read More »

Marketing Analytics: Helping You Stay Accountable, Optimize Revenue and Sleep at Night

2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 5  |  1183 views

Download this on-demand webinar from Marketo and learn about the value of marketing analytics and accountability.

Read More »

Buyer Behavior in a Recession

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  201 views

View this buyer behavior study from Marketo and discover how to recession proof your selling strategy by keeping things simple for buyers.

Read More »

Earn a Seat at the Revenue Table

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  196 views

Using this Sales playbook, Marketing can become as closely tied to revenue as Sales.

Read More »

Marketing Performance Measurement

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  858 views

Read this report and discover an automation tool you can use to contribute to a measurable business impact and improve marketing performance.

Read More »

Selling your Marketing Budget to your CFO

2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 5  |  1522 views

With this Marketo white paper, learn how to make a case for a marketing budget by using benchmarks from similar companies.

Read More »

7 Strategies for B2B Marketing during a Recession: The Definitive Guide

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  257 views

A recession can create opportunity for smart marketers to grow and thrive.

Read More »

The Five Stages of Marketing Accountability

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  242 views

The Five Stages of Marketing Accountability

Read More »

Building Power and Respect through Marketing Accountability

2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 5  |  221 views

Listen to this Marketo podcast and learn to build respect and power through marketing accountability.

Read More »

Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 1

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  146 views

Download this podcast from Marketo to hear about the value of marketing. Discover new tools and metrics.

Read More »

Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 2

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  137 views

Download this podcast (part 2 of 3) from Marketo to hear about the value of marketing. Discover new tools and metrics.

Read More »

Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 3

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  165 views

Download this podcast (part 3 of 3) from Marketo to hear about the value of marketing. Discover new tools and metrics.

Read More »

So You Want to Survey Business Executives?

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  453 views

Improve your marketing survey participation by learning about incentivizing and improving survey methods through this research report.

Read More »