Marketing ROI and Marketing Budgets
Revenue Cycle Analytics
Learn how marketers can create highly accountable forecasts, develop an understanding of how time affects marketing ROI and discover the benefits beyond analytics.
Marketing ROI, Marketing Accountability, and Marketing Budgets Tools and Best Practices
Marketers are under growing pressure to measure and demonstrate marketing’s ROI and impact on overall revenue. Among other things, this makes it difficult to set and justify your B2B marketing budget.
Download these marketing ROI tools and resources to learn how to increase marketing accountability, justify your marketing budget, and demonstrate marketing’s impact on revenue.
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Marketing Forecasting
A Marketo white paper
| 816 views
Discover the secret of today's most accountable CMOs. Learn how to create forward-looking forecasts and prove marketing as an essential part of the revenue team. Create a methodology that guarantees results and increases personal power and credibility in your organization. Find out why marketing forecasts matter. Deliver benefits such as better justification for the marketing budget, more stability and predictability in revenue, more power and influence for marketing, and higher compensation for marketing. Leverage this revolutionary methodology to transform marketing’s role in driving revenue.
Revenue Cycle Analytics
A Marketo white paper
| 815 views
Measuring the impact marketing has on revenue is an essential part of transforming marketing from a cost center into a revenue driver. But why do only 20% of companies say they excel at measuring the business performance of marketing initiatives? In this white paper, learn how marketers can create highly accountable forecasts, develop an understanding of how time affects marketing ROI and discover the benefits beyond analytics.
Trends, Forecasts, Benchmarks, and Essential Guidance for 2009
An On-Demand Webinar from IDC's CMO Advisory Practice
| 341 views
Rules for Revenue Mastery: What the CEO Needs from Marketing
A Marketo On-Demand Webinar
| 304 views
Accelerating predictable revenue growth is on the mind of every CEO, which means the most successful and accountable marketing departments are working to make sure they are viewed by their CEOs as a revenue-driving organization and not a cost center. In this informative webinar, Marketo CEO Phil Fernandez and InsideView CEO Umberto Milletti will explain what today’s revenue-focused CEOs need from their marketing departments.
Selling your Marketing Budget to your CFO
A Marketo white paper
No ratings for this post. | 222 views
Using a Marketing Budget Ratio is the most common way to set and justify marketing spend. It is an easy approach, and it is certainly better than just taking last year’s budget and subjectively adding or cutting based on what you think worked. A better way to justify your marketing budget is to think of it as an investment that incurs costs today but delivers benefits for many years. By using benchmarks from similar companies, you can help make the case that marketing is a revenue driver, not a liability.
Marketing Performance Measurement
Areas Where Marketers Want to Improve — A BuyLine Research Report
No ratings for this post. | 203 views
With the right tools, marketing performance measurement becomes part of the process rather than a process unto itself. Discover why focusing on performance measurement is necessary to running successful complex campaigns and programs. With the right automation tool, learn how you can use measurement to build legitimacy, effectiveness and measurable business impact. Take steps to reassess measurement goals and begin to gain agility and higher returns on campaign investments.
B2B Marketing Forecasting and Analytics
A Marketo On-Demand Webinar
| 198 views
Marketing Analytics: Helping You Stay Accountable, Optimize Revenue and Sleep at Night
A Marketo On-demand Webinar
| 152 views
Building Power and Respect through Marketing Accountability
A Marketo Podcast
No ratings for this post. | 145 views
Susanne Lyons, former CMO at Visa and Charles Schwab, discusses building power and respect for marketing through accountability.
So You Want to Survey Business Executives?
Executives Speak Out on What Works to Gain Their Participation — A BuyLine Research Report
No ratings for this post. | 132 views
Research shows that one-third of all executives do not participate in surveys. Find out what you need to do to gain participation from the other two-thirds. Discover the best way to survey executives by improving survey methods and asking the right questions at the right time. Learn how to maximize the value of data and minimize a negative reaction among the audience by considering factors such as length, incentives and topic.
7 Strategies for B2B Marketing during a Recession: The Definitive Guide
A Modern B2B Marketing blog post
No ratings for this post. | 121 views
Should B2B marketers change their strategies during a recession? Does a recession always mean marketers have to work even harder to find ways to do more with less? Can a recession create opportunity for smart marketers to grow and thrive? These are some of the topics I recently explored on a panel at the SMX Advanced conference in Seattle.
The Five Stages of Marketing Accountability
A Modern B2B Marketing blog post
No ratings for this post. | 105 views
The five stages of Marketing Accountability are:
Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 3
A Marketo Podcast
No ratings for this post. | 104 views
In part three of a three part series, Laura Patterson, president of VisionEdge Marketing, says that in order for success to be measured, a marketer must place a stake in the ground.
Buyer Behavior in a Recession
An On-Demand Teleseminar from Tippit and Marketo
No ratings for this post. | 103 views
Earn a Seat at the Revenue Table
A Modern B2B Marketing blog post
No ratings for this post. | 101 views
How can marketers take more control over the revenue process, build the respect of their organizational peers, and earn a seat at the revenue table? By taking the following actions from the Sales playbook, Marketing can become as closely tied to revenue as Sales.
Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 1
A Marketo Podcast
No ratings for this post. | 97 views
In part one of a three part series, Laura Patterson, president of VisionEdge Marketing, discusses the ways to bridge the gap between executive management and marketing, with the goal of quantifying the contribution and impact marketing has on revenue.
Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 2
A Marketo Podcast
No ratings for this post. | 92 views
In part two of a three part series, Laura Patterson, president of VisionEdge Marketing, contends that a marketing person’s survival is dependent upon the ability to demonstrate his/her abilities as a marketer, where marketing is viewed as an investment.
Marketing Forecasting
A Marketo white paper
| 816 views
Discover the secret of today's most accountable CMOs. Learn how to create forward-looking forecasts and prove marketing as an essential part of the revenue team. Create a methodology that guarantees results and increases personal power and credibility in your organization. Find out why marketing forecasts matter. Deliver benefits such as better justification for the marketing budget, more stability and predictability in revenue, more power and influence for marketing, and higher compensation for marketing. Leverage this revolutionary methodology to transform marketing’s role in driving revenue.
Revenue Cycle Analytics
A Marketo white paper
| 815 views
Measuring the impact marketing has on revenue is an essential part of transforming marketing from a cost center into a revenue driver. But why do only 20% of companies say they excel at measuring the business performance of marketing initiatives? In this white paper, learn how marketers can create highly accountable forecasts, develop an understanding of how time affects marketing ROI and discover the benefits beyond analytics.
Selling your Marketing Budget to your CFO
A Marketo white paper
No ratings for this post. | 222 views
Using a Marketing Budget Ratio is the most common way to set and justify marketing spend. It is an easy approach, and it is certainly better than just taking last year’s budget and subjectively adding or cutting based on what you think worked. A better way to justify your marketing budget is to think of it as an investment that incurs costs today but delivers benefits for many years. By using benchmarks from similar companies, you can help make the case that marketing is a revenue driver, not a liability.
Marketing Performance Measurement
Areas Where Marketers Want to Improve — A BuyLine Research Report
No ratings for this post. | 203 views
With the right tools, marketing performance measurement becomes part of the process rather than a process unto itself. Discover why focusing on performance measurement is necessary to running successful complex campaigns and programs. With the right automation tool, learn how you can use measurement to build legitimacy, effectiveness and measurable business impact. Take steps to reassess measurement goals and begin to gain agility and higher returns on campaign investments.
So You Want to Survey Business Executives?
Executives Speak Out on What Works to Gain Their Participation — A BuyLine Research Report
No ratings for this post. | 132 views
Research shows that one-third of all executives do not participate in surveys. Find out what you need to do to gain participation from the other two-thirds. Discover the best way to survey executives by improving survey methods and asking the right questions at the right time. Learn how to maximize the value of data and minimize a negative reaction among the audience by considering factors such as length, incentives and topic.
Trends, Forecasts, Benchmarks, and Essential Guidance for 2009
An On-Demand Webinar from IDC's CMO Advisory Practice
| 341 views
Rules for Revenue Mastery: What the CEO Needs from Marketing
A Marketo On-Demand Webinar
| 304 views
Accelerating predictable revenue growth is on the mind of every CEO, which means the most successful and accountable marketing departments are working to make sure they are viewed by their CEOs as a revenue-driving organization and not a cost center. In this informative webinar, Marketo CEO Phil Fernandez and InsideView CEO Umberto Milletti will explain what today’s revenue-focused CEOs need from their marketing departments.
B2B Marketing Forecasting and Analytics
A Marketo On-Demand Webinar
| 198 views
Marketing Analytics: Helping You Stay Accountable, Optimize Revenue and Sleep at Night
A Marketo On-demand Webinar
| 152 views
Buyer Behavior in a Recession
An On-Demand Teleseminar from Tippit and Marketo
No ratings for this post. | 103 views
Building Power and Respect through Marketing Accountability
A Marketo Podcast
No ratings for this post. | 145 views
Susanne Lyons, former CMO at Visa and Charles Schwab, discusses building power and respect for marketing through accountability.
Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 3
A Marketo Podcast
No ratings for this post. | 104 views
In part three of a three part series, Laura Patterson, president of VisionEdge Marketing, says that in order for success to be measured, a marketer must place a stake in the ground.
Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 1
A Marketo Podcast
No ratings for this post. | 97 views
In part one of a three part series, Laura Patterson, president of VisionEdge Marketing, discusses the ways to bridge the gap between executive management and marketing, with the goal of quantifying the contribution and impact marketing has on revenue.
Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 2
A Marketo Podcast
No ratings for this post. | 92 views
In part two of a three part series, Laura Patterson, president of VisionEdge Marketing, contends that a marketing person’s survival is dependent upon the ability to demonstrate his/her abilities as a marketer, where marketing is viewed as an investment.
