Marketing ROI and Marketing Budgets
The Definitive Guide to Marketing Metrics and Analytics
This groundbreaking 70 page workbook will teach you how to proactively speak the CxO language of forecasting and reporting – to earn marketing a place at the revenue table by using solid metrics that work.
Marketing ROI, Marketing Accountability, and Marketing Budgets Tools and Best Practices
Marketers are under growing pressure to measure and demonstrate marketing’s ROI and impact on overall revenue. Among other things, this makes it difficult to set and justify your B2B marketing budget.
Download these marketing ROI tools and resources to learn how to increase marketing accountability, justify your marketing budget, and demonstrate marketing’s impact on revenue.
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Webinar: The Definitive Guide to Marketing Metrics and Marketing Analytics
Presented by the American Marketing Association
| 1191 views
Join Jon Miller, author of the Definitive Guide to Marketing Metrics and Marketing Analytics and VP of Marketing at Marketo, as he walks through the highlights of the guide and offers advice to help you prove and improve ROI.
The Marketing Measurement Cheat Sheet
| 2269 views
Marketing measurement leads to improved respect for marketing and improved revenue for your business. But how can marketing efforts be measured, and which are the best metrics to use? Derived from Marketo's Definitive Guide to Marketing Metrics and Marketing Analytics, this cheat sheet will help B2B marketing professionals to speak the forecasting and reporting language of executives and earn marketing a place at the revenue table. To learn more, download the Marketing Measurement cheat sheet.
The Definitive Guide to Marketing Metrics and Marketing Analytics
A Marketo Workbook
| 26770 views
This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging the metrics that matter. With compelling graphics and real-life examples of Marketo’s own metrics and tactics, this guide offers best practices and techniques for harnessing data to not only prove, but improve ROI.
The CMO's Guide to Marketing ROI – a Marketo Webinar
Presented by Jim Lenskold and Jon Miller
No ratings for this post. | 230 views
This presentation, designed especially for marketing executives by Jim Lenskold, President of Lenskold Group, and Jon Miller, VP of Marketing for Marketo, outlines the key elements necessary for creating a marketing program that yields a real, provable and repeatable return on investment.
Driving ROI with Measurements that Matter – a Revenue Rockstar webinar
Presented by Jim Lenskold, author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability
No ratings for this post. | 166 views
Join Jim Lenskold, international speaker and author of Marketing ROI: The Path to Campaign, Customer and Corporate Profitability, as he shares his thought leadership in marketing metrics and ROI – crucial elements of a robust revenue management strategy.
The ROI of Marketing Automation
| 1346 views
- Create a faster and more predictable revenue cycle
- Increase profitability with tactics that result in a higher conversion rates
- Align the efforts of marketing and sales teams to substantially increase top-line revenue growth
CMO Mandate: Adapt Or Perish - The Five Habits of Highly Adaptive Marketers
A report by Forrester Research, Inc. (November 2010)
| 2548 views
Due to the new ecosystem of interactive media, three out of four CMOs plan to revamp their organizations for the digital age this year. Forrester Research interviewed marketing leaders who have seen success in this digital age and found the five habits every adaptive marketer should possess.
Metrics that Matter for Marketing Measurement
| 1090 views
The pressures on Marketers are greater than ever due to new media, new buying processes and new technology. Higher expectations are being set for Marketers every day. What's the result? A greater need for measurement and proof of success. Marketers agree that measuring ROI is important, however, studies show that few Marketers are actually measuring ROI. Where is the disconnect? And what are the metrics that matter? Join David Raab, Principal of Raab Associates, and Jon Miller, VP of Marketing at Marketo, for this on-demand webinar to find out the metrics that really matter for:
- Marketing ROI: show the value of marketing
- Program ROI: measure program impact
- Stage results: understand stage performance
- Revenue forecasts: forecast revenue by period
Download the on-demand webinar now.
Winning the Marketing Measurement Marathon
A David Raab white paper, Sponsored by Marketo
| 828 views
New buying processes, new media and new management expectations have radically altered the marketer's landscape. It's like running a marathon in an earthquake. With a greater need for marketing measurement, marketers need a clearer view of results to have any hope of success. In this paper, written by David Raab of Raab Associates, you'll discover what marketers really need from B2B marketing measurement systems and how they can get it.
Download this paper now, and learn:
- Why stage-based measurement is essential to your organization
- How metrics help you choose among the vastly increased number of programs, and how they align marketing efforts with corporate strategy
- Next steps of stage-based measurement that ensure you deliver value to the enterprise
Rules for Revenue Mastery: What the CEO Needs from Marketing
A Marketo On-Demand Webinar
| 2060 views
Accelerating predictable revenue growth is on the mind of every CEO, which means the most successful and accountable marketing departments are working to make sure they are viewed by their CEOs as a revenue-driving organization and not a cost center. In this informative webinar, Marketo CEO Phil Fernandez and InsideView CEO Umberto Milletti will explain what today’s revenue-focused CEOs need from their marketing departments.
Revenue Cycle Analytics
A Marketo white paper
| 1927 views
Measuring the impact marketing has on revenue is an essential part of transforming marketing from a cost center into a revenue driver. But why do only 20% of companies say they excel at measuring the business performance of marketing initiatives? In this white paper, learn how marketers can create highly accountable forecasts, develop an understanding of how time affects marketing ROI and discover the benefits beyond analytics.
Marketing Forecasting
The Hidden Secret of Today’s Most Accountable CMOs (A Marketo white paper)
| 3653 views
Discover the secret of today's most accountable CMOs. Learn how to create forward-looking forecasts and prove marketing as an essential part of the revenue team. Create a methodology that guarantees results and increases personal power and credibility in your organization. Find out why marketing forecasts matter. Deliver benefits such as better justification for the marketing budget, more stability and predictability in revenue, more power and influence for marketing, and higher compensation for marketing. Leverage this revolutionary methodology to transform marketing’s role in driving revenue.
B2B Marketing Forecasting and Analytics
A Marketo On-Demand Webinar
| 485 views
Marketing Analytics: Helping You Stay Accountable, Optimize Revenue and Sleep at Night
A Marketo On-demand Webinar
| 938 views
Buyer Behavior in a Recession
An On-Demand Teleseminar from Tippit and Marketo
| 174 views
Earn a Seat at the Revenue Table
A Modern B2B Marketing blog post
| 181 views
How can marketers take more control over the revenue process, build the respect of their organizational peers, and earn a seat at the revenue table? By taking the following actions from the Sales playbook, Marketing can become as closely tied to revenue as Sales.
Marketing Performance Measurement
Areas Where Marketers Want to Improve — A BuyLine Research Report
| 671 views
With the right tools, marketing performance measurement becomes part of the process rather than a process unto itself. Discover why focusing on performance measurement is necessary to running successful complex campaigns and programs. With the right automation tool, learn how you can use measurement to build legitimacy, effectiveness and measurable business impact. Take steps to reassess measurement goals and begin to gain agility and higher returns on campaign investments.
Selling your Marketing Budget to your CFO
A Marketo white paper
| 1231 views
Using a Marketing Budget Ratio is the most common way to set and justify marketing spend. It is an easy approach, and it is certainly better than just taking last year’s budget and subjectively adding or cutting based on what you think worked. A better way to justify your marketing budget is to think of it as an investment that incurs costs today but delivers benefits for many years. By using benchmarks from similar companies, you can help make the case that marketing is a revenue driver, not a liability.
7 Strategies for B2B Marketing during a Recession: The Definitive Guide
A Modern B2B Marketing blog post
| 222 views
Should B2B marketers change their strategies during a recession? Does a recession always mean marketers have to work even harder to find ways to do more with less? Can a recession create opportunity for smart marketers to grow and thrive? These are some of the topics I recently explored on a panel at the SMX Advanced conference in Seattle.
The Five Stages of Marketing Accountability
A Modern B2B Marketing blog post
| 199 views
The five stages of Marketing Accountability are:
Building Power and Respect through Marketing Accountability
A Marketo Podcast
| 196 views
Susanne Lyons, former CMO at Visa and Charles Schwab, discusses building power and respect for marketing through accountability.
Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 1
A Marketo Podcast
| 130 views
In part one of a three part series, Laura Patterson, president of VisionEdge Marketing, discusses the ways to bridge the gap between executive management and marketing, with the goal of quantifying the contribution and impact marketing has on revenue.
Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 2
A Marketo Podcast
| 125 views
In part two of a three part series, Laura Patterson, president of VisionEdge Marketing, contends that a marketing person’s survival is dependent upon the ability to demonstrate his/her abilities as a marketer, where marketing is viewed as an investment.
Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 3
A Marketo Podcast
| 152 views
In part three of a three part series, Laura Patterson, president of VisionEdge Marketing, says that in order for success to be measured, a marketer must place a stake in the ground.
So You Want to Survey Business Executives?
Executives Speak Out on What Works to Gain Their Participation — A BuyLine Research Report
| 371 views
Research shows that one-third of all executives do not participate in surveys. Find out what you need to do to gain participation from the other two-thirds. Discover the best way to survey executives by improving survey methods and asking the right questions at the right time. Learn how to maximize the value of data and minimize a negative reaction among the audience by considering factors such as length, incentives and topic.
The Definitive Guide to Marketing Metrics and Marketing Analytics
A Marketo Workbook
| 26770 views
This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging the metrics that matter. With compelling graphics and real-life examples of Marketo’s own metrics and tactics, this guide offers best practices and techniques for harnessing data to not only prove, but improve ROI.
The ROI of Marketing Automation
| 1346 views
- Create a faster and more predictable revenue cycle
- Increase profitability with tactics that result in a higher conversion rates
- Align the efforts of marketing and sales teams to substantially increase top-line revenue growth
CMO Mandate: Adapt Or Perish - The Five Habits of Highly Adaptive Marketers
A report by Forrester Research, Inc. (November 2010)
| 2548 views
Due to the new ecosystem of interactive media, three out of four CMOs plan to revamp their organizations for the digital age this year. Forrester Research interviewed marketing leaders who have seen success in this digital age and found the five habits every adaptive marketer should possess.
Winning the Marketing Measurement Marathon
A David Raab white paper, Sponsored by Marketo
| 828 views
New buying processes, new media and new management expectations have radically altered the marketer's landscape. It's like running a marathon in an earthquake. With a greater need for marketing measurement, marketers need a clearer view of results to have any hope of success. In this paper, written by David Raab of Raab Associates, you'll discover what marketers really need from B2B marketing measurement systems and how they can get it.
Download this paper now, and learn:
- Why stage-based measurement is essential to your organization
- How metrics help you choose among the vastly increased number of programs, and how they align marketing efforts with corporate strategy
- Next steps of stage-based measurement that ensure you deliver value to the enterprise
Revenue Cycle Analytics
A Marketo white paper
| 1927 views
Measuring the impact marketing has on revenue is an essential part of transforming marketing from a cost center into a revenue driver. But why do only 20% of companies say they excel at measuring the business performance of marketing initiatives? In this white paper, learn how marketers can create highly accountable forecasts, develop an understanding of how time affects marketing ROI and discover the benefits beyond analytics.
Marketing Forecasting
The Hidden Secret of Today’s Most Accountable CMOs (A Marketo white paper)
| 3653 views
Discover the secret of today's most accountable CMOs. Learn how to create forward-looking forecasts and prove marketing as an essential part of the revenue team. Create a methodology that guarantees results and increases personal power and credibility in your organization. Find out why marketing forecasts matter. Deliver benefits such as better justification for the marketing budget, more stability and predictability in revenue, more power and influence for marketing, and higher compensation for marketing. Leverage this revolutionary methodology to transform marketing’s role in driving revenue.
Marketing Performance Measurement
Areas Where Marketers Want to Improve — A BuyLine Research Report
| 671 views
With the right tools, marketing performance measurement becomes part of the process rather than a process unto itself. Discover why focusing on performance measurement is necessary to running successful complex campaigns and programs. With the right automation tool, learn how you can use measurement to build legitimacy, effectiveness and measurable business impact. Take steps to reassess measurement goals and begin to gain agility and higher returns on campaign investments.
Selling your Marketing Budget to your CFO
A Marketo white paper
| 1231 views
Using a Marketing Budget Ratio is the most common way to set and justify marketing spend. It is an easy approach, and it is certainly better than just taking last year’s budget and subjectively adding or cutting based on what you think worked. A better way to justify your marketing budget is to think of it as an investment that incurs costs today but delivers benefits for many years. By using benchmarks from similar companies, you can help make the case that marketing is a revenue driver, not a liability.
So You Want to Survey Business Executives?
Executives Speak Out on What Works to Gain Their Participation — A BuyLine Research Report
| 371 views
Research shows that one-third of all executives do not participate in surveys. Find out what you need to do to gain participation from the other two-thirds. Discover the best way to survey executives by improving survey methods and asking the right questions at the right time. Learn how to maximize the value of data and minimize a negative reaction among the audience by considering factors such as length, incentives and topic.
Webinar: The Definitive Guide to Marketing Metrics and Marketing Analytics
Presented by the American Marketing Association
| 1191 views
Join Jon Miller, author of the Definitive Guide to Marketing Metrics and Marketing Analytics and VP of Marketing at Marketo, as he walks through the highlights of the guide and offers advice to help you prove and improve ROI.
The CMO's Guide to Marketing ROI – a Marketo Webinar
Presented by Jim Lenskold and Jon Miller
No ratings for this post. | 230 views
This presentation, designed especially for marketing executives by Jim Lenskold, President of Lenskold Group, and Jon Miller, VP of Marketing for Marketo, outlines the key elements necessary for creating a marketing program that yields a real, provable and repeatable return on investment.
Driving ROI with Measurements that Matter – a Revenue Rockstar webinar
Presented by Jim Lenskold, author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability
No ratings for this post. | 166 views
Join Jim Lenskold, international speaker and author of Marketing ROI: The Path to Campaign, Customer and Corporate Profitability, as he shares his thought leadership in marketing metrics and ROI – crucial elements of a robust revenue management strategy.
Metrics that Matter for Marketing Measurement
| 1090 views
The pressures on Marketers are greater than ever due to new media, new buying processes and new technology. Higher expectations are being set for Marketers every day. What's the result? A greater need for measurement and proof of success. Marketers agree that measuring ROI is important, however, studies show that few Marketers are actually measuring ROI. Where is the disconnect? And what are the metrics that matter? Join David Raab, Principal of Raab Associates, and Jon Miller, VP of Marketing at Marketo, for this on-demand webinar to find out the metrics that really matter for:
- Marketing ROI: show the value of marketing
- Program ROI: measure program impact
- Stage results: understand stage performance
- Revenue forecasts: forecast revenue by period
Download the on-demand webinar now.
Rules for Revenue Mastery: What the CEO Needs from Marketing
A Marketo On-Demand Webinar
| 2060 views
Accelerating predictable revenue growth is on the mind of every CEO, which means the most successful and accountable marketing departments are working to make sure they are viewed by their CEOs as a revenue-driving organization and not a cost center. In this informative webinar, Marketo CEO Phil Fernandez and InsideView CEO Umberto Milletti will explain what today’s revenue-focused CEOs need from their marketing departments.
B2B Marketing Forecasting and Analytics
A Marketo On-Demand Webinar
| 485 views
Marketing Analytics: Helping You Stay Accountable, Optimize Revenue and Sleep at Night
A Marketo On-demand Webinar
| 938 views
Buyer Behavior in a Recession
An On-Demand Teleseminar from Tippit and Marketo
| 174 views
Building Power and Respect through Marketing Accountability
A Marketo Podcast
| 196 views
Susanne Lyons, former CMO at Visa and Charles Schwab, discusses building power and respect for marketing through accountability.
Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 1
A Marketo Podcast
| 130 views
In part one of a three part series, Laura Patterson, president of VisionEdge Marketing, discusses the ways to bridge the gap between executive management and marketing, with the goal of quantifying the contribution and impact marketing has on revenue.
Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 2
A Marketo Podcast
| 125 views
In part two of a three part series, Laura Patterson, president of VisionEdge Marketing, contends that a marketing person’s survival is dependent upon the ability to demonstrate his/her abilities as a marketer, where marketing is viewed as an investment.
Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 3
A Marketo Podcast
| 152 views
In part three of a three part series, Laura Patterson, president of VisionEdge Marketing, says that in order for success to be measured, a marketer must place a stake in the ground.