Marketing ROI and Marketing Budgets

Marketing ROI, Marketing Accountability, and Marketing Budgets Tools and Best Practices

Marketers are under growing pressure to measure and demonstrate marketing’s ROI and impact on overall revenue. Among other things, this makes it difficult to set and justify your B2B marketing budget.

Download these marketing ROI tools and resources to learn how to increase marketing accountability, justify your marketing budget, and demonstrate marketing’s impact on revenue.

Webinar: The Definitive Guide to Marketing Metrics and Marketing Analytics

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Jon Miller, author of the Definitive Guide to Marketing Metrics and Marketing Analytics, shows you how to prove and improve the ROI on your marketing programs.

The Marketing Measurement Cheat Sheet

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This condensed version of Marketo’s Definitive Guide to Marketing Analytics and Metrics shows you how to measure your ROI and earn a seat at the executive table.

The Definitive Guide to Marketing Metrics and Marketing Analytics

52 votes, average: 4.25 out of 5 | 38835 views

Designed for marketing professionals, this guide shows you how to get buy-in from C-level executives with ROI reporting and forecasting.

The CMO's Guide to Marketing ROI – a Marketo Webinar

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Jim Lenskold, President of Lenskold Group, and Jon Miller, VP of Marketing for Marketo, show you how to create a marketing program that yields a repeatable ROI.

Driving ROI with Measurements that Matter – a Revenue Rockstar webinar

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Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer and Corporate Profitability, shows you how to use marketing metrics to demonstrate ROI.

The ROI of Marketing Automation

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Learn how to use repeatable marketing & sales 2.0 techniques to grow revenue predictably & reliable by reading, The ROI of Marketing Automation, by Marketo.

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CMO Mandate: Adapt Or Perish - The Five Habits of Highly Adaptive Marketers

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Forrester Research interviewed marketing leaders and found the five habits every successful digital marketer should possess.

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Metrics that Matter for Marketing Measurement

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David Raab, Principal of Raab Associates, and Jon Miller, VP of Marketing at Marketo, show you the marketing metrics that really matter for ROI.

Winning the Marketing Measurement Marathon

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this paper, written by David Raab of Raab Associates, shows marketers what they really need from B2B marketing measurement systems and how they can get it.

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Rules for Revenue Mastery: What the CEO Needs from Marketing

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Marketo CEO Phil Fernandez and InsideView CEO Umberto Milletti explain what today’s revenue-focused CEOs need from their marketing departments.

Revenue Cycle Analytics

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Learn how to create highly accountable forecasts, develop an understanding of how time affects marketing ROI and discover the benefits beyond analytics.

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Marketing Forecasting

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Create forward-looking forecasts by downloading the Marketo white paper on Marketing Forecasting.

B2B Marketing Forecasting and Analytics

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Watch this webinar by Marketo to learn the six steps to build highly effective b2b marketing forecasting.

Marketing Analytics: Helping You Stay Accountable, Optimize Revenue and Sleep at Night

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Download this on-demand webinar from Marketo and learn about the value of marketing analytics and accountability.

Buyer Behavior in a Recession

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View this buyer behavior study from Marketo and discover how to recession proof your selling strategy by keeping things simple for buyers.

Earn a Seat at the Revenue Table

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Using this Sales playbook, Marketing can become as closely tied to revenue as Sales.

Marketing Performance Measurement

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Read this report and discover an automation tool you can use to contribute to a measurable business impact and improve marketing performance.

Selling your Marketing Budget to your CFO

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With this Marketo white paper, learn how to make a case for a marketing budget by using benchmarks from similar companies.

7 Strategies for B2B Marketing during a Recession: The Definitive Guide

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A recession can create opportunity for smart marketers to grow and thrive.

The Five Stages of Marketing Accountability

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The Five Stages of Marketing Accountability

Building Power and Respect through Marketing Accountability

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Listen to this Marketo podcast and learn to build respect and power through marketing accountability.

Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 1

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Download this podcast from Marketo to hear about the value of marketing. Discover new tools and metrics.

Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 2

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Download this podcast (part 2 of 3) from Marketo to hear about the value of marketing. Discover new tools and metrics.

Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century - Part 3

1 vote, average: 5.00 out of 5 | 165 views

Download this podcast (part 3 of 3) from Marketo to hear about the value of marketing. Discover new tools and metrics.

So You Want to Survey Business Executives?

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Improve your marketing survey participation by learning about incentivizing and improving survey methods through this research report.

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.