Marketing Operations
Marketing Operations Tools and Best Practices
Marketing Operations (MO) 2.0, a relatively new discipline, has been gaining momentum in large enterprise companies. With many marketers trying to optimize their programs and show the return on their campaigns, the need for effective MO has never been so great. Marketing Operations facilitates Marketing in becoming a profit center by encouraging creative and well-organized strategies and processes that drive process and measure meaningful metrics and marketing success.
Download these tools and resources to learn how to improve front-end marketing processes, marketing effectiveness and bottom-line results brought on by marketing.
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What's Left in The Cookie Jar? - EU & US ePrivacy Laws
| 517 views
Join Duncan Smith, CEO of iCompli and Josh Aberant, Director of Privacy at Marketo in a 45 minute webinar where you will learn about the recent amendments to European and US ePrivacy laws.
Demand Generation: Marketo's Secret Sauce
A Marketo On-Demand Webinar
| 5491 views
In this eye-opening presentation led by Jon Miller, VP of Marketing and co-founder of Marketo, learn how Marketo is using marketing automation to nurture, score and deliver greater numbers of qualified leads – and how you can too through demand generation.
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This webinar will show you:
- practical steps for developing your lead nurturing plan
- a behind-the-scenes look at the Marketo lead nurturing program
- how a lead moves through the revenue cycle, from inquiry to customer
- how Marketo tracks awareness, shares best practices and closes more business faster
The Social Business AGENDA - Tackling the Top 2011 Trends for Competitiveness
| 1202 views
Social Media has come a long way from the early days of Twitter, YouTube and Facebook. With over 574 million people worldwide on Facebook, 106 million with Twitter accounts, and over 2 billion YouTube videos, how do you leverage this power and stay ahead of your competition?
Assessing B2B Marketing Operations 2.0 Readiness
| 646 views
Is your B2B company investing a significant amount in marketing resources? Do you value best practices but lack the processes, technology or metrics to achieve them? Is your marketplace dynamic and highly competitive? Perhaps you are ready to take marketing to the next level. Using the checklists and questions provided in this paper, you can determine if your company is a good candidate for B2B Marketing Operations 2.0.
The Seven Deadly Marketing Sins: Solving Marketing Challenges with B2B Marketing Operations 2.0
| 432 views
Absolve your Marketing sins with B2B Marketing Operations 2.0 and learn to establish meaningful methodology to address resource limitations, encourage factually based decision-making and establish meaningful metrics and much more. This paper discusses the most commonly committed marketing mistakes and how Marketing 2.0 can help you solve them. Learn how the tendency to overact to events, tackling symptoms rather than underlying problems and jumping at the opportunity to please the boss can prove to be fatal.
Marketing Operations 2.0: Demonstrating Marketing Accountability & Delivering the Enterprise Strategic Agenda
| 371 views
Marketing has the ability to play an influential role at the Enterprise Strategy table. Learn how to help your team become a valued strategic partner by demonstrating marketing accountability and aligning your priorities with the enterprise strategic agenda. Marketing accountability involves methodologies that play a vital role in linking strategy to execution. Discover how Marketing Operations 2.0 can deliver the enterprise strategic agenda and help demonstrate marketing accountability.
3 Keys to Marketing Operation Success
| 816 views
From creating a clear, shared vision to implementing process automation, Marketing Operations can effectively become a steady-growing contributor to your organization. Discover 3 ways to ensure MO success: win executive buy-in, create consistency and refine processes. Learn how with MO process refinement and automations, Marketing Operations’ contribution will be positioned to grow steadily over time.
