Marketing Operations

Marketing Operations Tools and Best Practices

Marketing Operations (MO) 2.0, a relatively new discipline, has been gaining momentum in large enterprise companies. With many marketers trying to optimize their programs and show the return on their campaigns, the need for effective MO has never been so great. Marketing Operations facilitates Marketing in becoming a profit center by encouraging creative and well-organized strategies and processes that drive process and measure meaningful metrics and marketing success.

Download these tools and resources to learn how to improve front-end marketing processes, marketing effectiveness and bottom-line results brought on by marketing.

What's Left in The Cookie Jar? - EU & US ePrivacy Laws

3 votes, average: 4.67 out of 5 | 647 views

Duncan Smith and Josh Aberant discuss recent amendments to EU and US ePrivacy laws and their potential impact on marketing operations.

Demand Generation: Marketo's Secret Sauce

15 votes, average: 4.20 out of 5 | 7278 views

Learn the secrets of demand generation with this webinar detailing how Marketo is using marketing automation to nurture, score and deliver a greater number of qualified leads.

The Social Business AGENDA - Tackling the Top 2011 Trends for Competitiveness

1 vote, average: 5.00 out of 5 | 1348 views

Hear from Sandy Carter, Vice President, IBM Social Businesses and Collaboration Solution Sales and Evangelism, on how to create a Social Business AGENDA.

Assessing B2B Marketing Operations 2.0 Readiness

1 vote, average: 5.00 out of 5 | 722 views

Discover if your company is up to date on marketing techniques by assessing your B2B MO 2.0 readiness.

The Seven Deadly Marketing Sins: Solving Marketing Challenges with B2B Marketing Operations 2.0

1 vote, average: 5.00 out of 5 | 488 views

Establish meaningful methodology by reading this Marketo paper. Learn how to improve b2b marketing operations.

Marketing Operations 2.0: Demonstrating Marketing Accountability & Delivering the Enterprise Strategic Agenda

1 vote, average: 4.00 out of 5 | 427 views

Learn how strategy and execution can have an effect on marketing accountability through aligning priorities.

3 Keys to Marketing Operation Success

2 votes, average: 5.00 out of 5 | 1045 views

Read about the three ways to ensure marketing operations success. Refine processes and create consistency for steady growth.

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.