Marketing Automation
Marketo's Marketing Automation Buyer's Kit
Make an intelligent and informed decision to ensure success with your marketing automation system.
Buyer’s Guides and Analyst Reports
Marketing automation is both a tool for increasing operational efficiency and a tool for driving revenue. It is about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database. Done right, it can help marketing organizations improve their productivity as well as their collaboration with sales organizations.
Automation software enables marketing departments to measure what works and demonstrate impact on revenue, and by integrating with existing sales force automation systems, it enables marketing to become a true partner with sales throughout the lead management process.
Research marketing automation and know what questions to ask before you buy. Download free analyst reports and buyer’s guides.
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Marketing Automation Buyer's Kit
A Marketo Kit
| 2543 views
Choosing the right marketing automation system isn’t easy. This is why Marketo has created a buyers kit consisting of key questions you should ask when evaluating a marketing automation solution. The buyers kit includes a list of the questions you should ask when buying marketing automation - including questions from real RFPs, ways to achieve the most out of a demo and critical questions to ask during a reference call.
B2B Lead Management Automation Overview, a paper by Forrester Research Inc
| 1119 views
Learn about important topics on Marketing Automation in this 20-page analysis of lead management systems by Forrester research, an independent research firm. Receive a complete market overview and discover countless industry definitions. With over 18 vendor comparisons, this paper features recommendations based on interviews of users of lead management automation technology.
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
| 516 views
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC.
Download this workbook from IDC’s CMO Advisory Practice to learn about:
- Aligning sales and marketing with automation
- How to improve lead management through process-driven technology
- Is marketing automation right for your organization
Are you ready to get started with lead management? The workbook also contains a worksheet to help you buy and implement a marketing automation solution, including questions about:
- Prioritizing your marketing automation needs
- Evaluating the technology solutions
- Selecting a marketing automation vendor
Sample Marketing Automation RFP Template
A Marketo questionnaire
| 446 views
Marketing Automation Cheat Sheet
| 381 views
The Marketing Automation Cheat Sheet shares everything you need when considering marketing automation tools. From basic information and glossary terms to advanced techniques and analyst facts, this sheet provides you with the information to make an educated decision when choosing a marketing automation solution. This cheat sheet delves into the common misconceptions of marketing automation and how your company can truly benefit from choosing a solution. The Marketing Automation Cheat Sheet also includes what your company should take into consideration before purchasing a solution in order for your company to make an informed decision.
5 Questions to Ask Before Buying Marketing Automation
A DemandGen Report white paper
| 327 views
Before buying software, experts suggest analyzing all the costs involved in installing and implementing a system, including implementation, training, staffing, and support. This whitepaper shares the key factors that every buyer considering marketing automation should consider. Determine the overall business impact of implementing marketing automation and discover insights into starting-up, training, strategy and reaching ROI.
Calculating the Return on Marketing Automation
A SiriusDecisions Research Brief
| 324 views
According to SiriusDecisions, process should always precede technology. Combined with the proper processes and skills, marketing automation can produce exceptional results. Discover more functionality, increase conversion rates and ultimately drive revenue by combining technology with proper procedure at your organization. Learn how to calculate ROI, create positive impact and avoid disappointing results with your marketing automation platform.
The Big Easy Guidebook to Marketing Automation
A Marketo eBook
| 311 views
This is the essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue. Discover how to spend less time managing your marketing technology, and more time being creative and strategic. Learn how marketing automation can help raise open and click-through rates, shorten sales cycles, automate repetitive tasks and ultimately generate higher revenue. Use lead scoring to help align marketing and sales, and create landing pages quickly and easily.
Three Strikes and You’re Out
Why Marketing Automation Failed the First Time, and Why This Time Is Different
| 268 views
Marketing is undergoing a dramatic upheaval, driven by the Internet and the rise of marketing accountability. This will lead to new players and strategies for success in marketing automation. With the growing call for accountability, marketing needs to prove itself as an investment, not a cost center. Marketers need to learn how to justify their marketing budget. Enter Marketing Automation. Learn from the mistakes of the past to develop a “new game,” where marketing automation solutions are easy to use, easy to buy and need to work without any additional IT support.
Why the Space Shuttle Columbia, Toyota's Auto Recalls, and Inquiry Dormancy Are Related
An SLMA white paper, Sponsored by Marketo
| 257 views
Buying and Using Marketing Automation Systems
A Marketo Podcast
No ratings for this post. | 203 views
Howard Sewell, President and founder of Connect Direct answers questions including:
- What business challenges and problems cause companies to look at marketing automation systems?
- What are some of the near term and longer term ROI benefits companies should expect from marketing automation?
- When looking for a marketing automation solution, what are some of the key features and capabilities that someone should have on their list?
- What other factors should our listeners consider when looking at marketing automation?
Critical Questions to Ask During your Reference Call
A Marketo Checklist
| 202 views
Marketing Automation Market Trends 2008
A BuyLine Research Report
| 195 views
Marketers face demands for accountability and, to meet those demands, marketers must make their own demands for the right tools. This report provides a basis of comparison and understanding from the voice of marketers who have insight into historical spending and a vision of sound investments for the future. Learn important focus area terms, where to focus investments and action steps to take in order to make your marketing team accountable.
Marketo Demo Checklist
A Marketo Checklist
| 186 views
Marketing's World of Hurt
How Marketing Automation Mistakes Prevent Organizations from Measuring Up — A BuyLine Research Report
| 184 views
Use the facts in this report to help build a case for automation solutions designed for marketing, and designed to deliver real-time insight, clarity and actionable measurement. As marketers strive to make processes more efficient and measure marketing effectiveness, marketing organizations face the challenge of many executives who don’t understand sales cycles, lead generation processes or campaign management. Discover the important marketing automation facts to help you build a case for automation solutions designed for marketing, to deliver real-time insight, clarity, and actionable measurement.
Why Invest in Marketing Automation
A Modern B2B Marketing Blog post
No ratings for this post. | 151 views
In my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table. Fundamentally, this requires B2B marketers to:
Marketing Automation Buyer's Kit
A Marketo Kit
| 2543 views
Choosing the right marketing automation system isn’t easy. This is why Marketo has created a buyers kit consisting of key questions you should ask when evaluating a marketing automation solution. The buyers kit includes a list of the questions you should ask when buying marketing automation - including questions from real RFPs, ways to achieve the most out of a demo and critical questions to ask during a reference call.
B2B Lead Management Automation Overview, a paper by Forrester Research Inc
| 1119 views
Learn about important topics on Marketing Automation in this 20-page analysis of lead management systems by Forrester research, an independent research firm. Receive a complete market overview and discover countless industry definitions. With over 18 vendor comparisons, this paper features recommendations based on interviews of users of lead management automation technology.
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
| 516 views
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC.
Download this workbook from IDC’s CMO Advisory Practice to learn about:
- Aligning sales and marketing with automation
- How to improve lead management through process-driven technology
- Is marketing automation right for your organization
Are you ready to get started with lead management? The workbook also contains a worksheet to help you buy and implement a marketing automation solution, including questions about:
- Prioritizing your marketing automation needs
- Evaluating the technology solutions
- Selecting a marketing automation vendor
Sample Marketing Automation RFP Template
A Marketo questionnaire
| 446 views
5 Questions to Ask Before Buying Marketing Automation
A DemandGen Report white paper
| 327 views
Before buying software, experts suggest analyzing all the costs involved in installing and implementing a system, including implementation, training, staffing, and support. This whitepaper shares the key factors that every buyer considering marketing automation should consider. Determine the overall business impact of implementing marketing automation and discover insights into starting-up, training, strategy and reaching ROI.
Calculating the Return on Marketing Automation
A SiriusDecisions Research Brief
| 324 views
According to SiriusDecisions, process should always precede technology. Combined with the proper processes and skills, marketing automation can produce exceptional results. Discover more functionality, increase conversion rates and ultimately drive revenue by combining technology with proper procedure at your organization. Learn how to calculate ROI, create positive impact and avoid disappointing results with your marketing automation platform.
Three Strikes and You’re Out
Why Marketing Automation Failed the First Time, and Why This Time Is Different
| 268 views
Marketing is undergoing a dramatic upheaval, driven by the Internet and the rise of marketing accountability. This will lead to new players and strategies for success in marketing automation. With the growing call for accountability, marketing needs to prove itself as an investment, not a cost center. Marketers need to learn how to justify their marketing budget. Enter Marketing Automation. Learn from the mistakes of the past to develop a “new game,” where marketing automation solutions are easy to use, easy to buy and need to work without any additional IT support.
Why the Space Shuttle Columbia, Toyota's Auto Recalls, and Inquiry Dormancy Are Related
An SLMA white paper, Sponsored by Marketo
| 257 views
Critical Questions to Ask During your Reference Call
A Marketo Checklist
| 202 views
Marketing Automation Market Trends 2008
A BuyLine Research Report
| 195 views
Marketers face demands for accountability and, to meet those demands, marketers must make their own demands for the right tools. This report provides a basis of comparison and understanding from the voice of marketers who have insight into historical spending and a vision of sound investments for the future. Learn important focus area terms, where to focus investments and action steps to take in order to make your marketing team accountable.
Marketo Demo Checklist
A Marketo Checklist
| 186 views
Marketing's World of Hurt
How Marketing Automation Mistakes Prevent Organizations from Measuring Up — A BuyLine Research Report
| 184 views
Use the facts in this report to help build a case for automation solutions designed for marketing, and designed to deliver real-time insight, clarity and actionable measurement. As marketers strive to make processes more efficient and measure marketing effectiveness, marketing organizations face the challenge of many executives who don’t understand sales cycles, lead generation processes or campaign management. Discover the important marketing automation facts to help you build a case for automation solutions designed for marketing, to deliver real-time insight, clarity, and actionable measurement.
The Big Easy Guidebook to Marketing Automation
A Marketo eBook
| 311 views
This is the essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue. Discover how to spend less time managing your marketing technology, and more time being creative and strategic. Learn how marketing automation can help raise open and click-through rates, shorten sales cycles, automate repetitive tasks and ultimately generate higher revenue. Use lead scoring to help align marketing and sales, and create landing pages quickly and easily.
Buying and Using Marketing Automation Systems
A Marketo Podcast
No ratings for this post. | 203 views
Howard Sewell, President and founder of Connect Direct answers questions including:
- What business challenges and problems cause companies to look at marketing automation systems?
- What are some of the near term and longer term ROI benefits companies should expect from marketing automation?
- When looking for a marketing automation solution, what are some of the key features and capabilities that someone should have on their list?
- What other factors should our listeners consider when looking at marketing automation?
