Marketing Automation
Marketo's Marketing Automation Buyer's Kit
Make an intelligent and informed decision to ensure success with your marketing automation system.
Buyer’s Guides and Analyst Reports
Marketing automation is both a tool for increasing operational efficiency and a tool for driving revenue. It is about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database. Done right, it can help marketing organizations improve their productivity as well as their collaboration with sales organizations.
Automation software enables marketing departments to measure what works and demonstrate impact on revenue, and by integrating with existing sales force automation systems, it enables marketing to become a true partner with sales throughout the lead management process.
Research marketing automation and know what questions to ask before you buy. Download free analyst reports and buyer’s guides.
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Automating Lead-to-Revenue Management
A report by Forrester Research, Inc. (December 2011)
| 2915 views
Lead-to-revenue management (L2RM) is a set of disciplines that can be strongly supported by marketing automation, but marketers need to focus on process to make L2RM automation initiatives a success. This report, compliments of Marketo, by independent research firm, Forrester Research, Inc., discusses how marketers can make the most of their L2RM investments.
Houston, we have Revenue!
Marketing Automation in Action – a View from Mission Control
| 228 views
You don't have to be a rocket scientist to see how Marketo can lift off your marketing automation programs. See lead nurturing and lead scoring in action. Revenue performance management: we have lift off!
How Marketing Automation is Transforming B2B Marketing
| 462 views
In this webinar recording with Elizabeth Smyth and Andrew Connell, learn how marketing automation is all about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database.
Marketing Automation Optimization Strategies
A Gatepoint Research Pulse Report (October 2011)
| 139 views
Between August 17 and October 5, 2011, Gatepoint Research invited 1,026 marketing executives to participate in a survey themed Marketing Automation Optimization Strategies. Candidates were invited via email to participate in a survey and 100 executives have participated to date.
Demand Generation: Marketo's Secret Sauce
A Marketo On-Demand Webinar
| 5446 views
In this eye-opening presentation led by Jon Miller, VP of Marketing and co-founder of Marketo, learn how Marketo is using marketing automation to nurture, score and deliver greater numbers of qualified leads – and how you can too through demand generation.
-
This webinar will show you:
- practical steps for developing your lead nurturing plan
- a behind-the-scenes look at the Marketo lead nurturing program
- how a lead moves through the revenue cycle, from inquiry to customer
- how Marketo tracks awareness, shares best practices and closes more business faster
B2B Marketers Must Prepare For Marketing Automation
A report by Forrester Research, Inc. (April 2011)
| 9294 views
Marketing automation is a mission-critical system for B2B marketers, but too many marketers head down the automation path without fully realizing its potential. This report, compliments of Marketo, by independent research firm, Forrester Research, Inc., discusses the need to prepare for using marketing automation.
The ROI of Marketing Automation
| 1346 views
- Create a faster and more predictable revenue cycle
- Increase profitability with tactics that result in a higher conversion rates
- Align the efforts of marketing and sales teams to substantially increase top-line revenue growth
Using Marketing Automation to Boost Revenue and Reduce Marketing Costs
No ratings for this post. | 980 views
Want to learn more about marketing automation from someone other than a vendor? In this webcast you will learn from a marketer who has conducted multiple Marketing Automation implementations and helped companies achieve lead management success.
A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales
No ratings for this post. | 1380 views
In this YouTube video, join Jon Miller, VP of Marketing at Marketo, as he shares the top methods and techniques to improve results from your campaigns and deliver better leads to sales. Watch this video and learn how to use lead scoring to identify and prioritize sales-ready leads, use lead nurturing to establish relationships with prospects that aren’t sales-ready and incorporate advanced techniques, such as behavioral tracking and drip email marketing campaigns to increase lead quality and volume.
Email Marketing and Marketing Automation in Complex Buying Processes
| 2132 views
In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use.
Using Marketing Automation to Increase Your ROI on CRM
| 3771 views
Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Learn what Marketing Automation is, the benefits of CRM and marketing automation systems, and why CRM alone is not enough.
Seven Ways to Generate More Sales Revenue with Marketing Automation
A Marketo On-demand Webinar
No ratings for this post. | 586 views
Join Mac McIntosh, Founding Partner, AcquireB2B and Jep Castelein, Founder, LeadSloth as they discuss the top seven strategies that increase sales by using marketing automation, lead nurturing and lead scoring. Download this webinar and learn how generate more revenue for your company.
Successfully Leveraging Marketing Automation Technology: Building a business case
A TechTarget white paper, Sponsored by Marketo
| 321 views
With budgets and campaigns being cut, marketers are tasked with being able to effectively identify, segment and target the most profitable customers. Marketing automation can help solve these problems. However, it does require a financial investment. In this eBook from TechTarget, discover the different ways you can leverage marketing automation and find out how the benefits outweigh the costs. You'll learn:
- The various types of marketing automation software and the current market landscape
- The benefits of marketing automation
- Expert best practices for implementing marketing automation
- How to build a business case to get funding for marketing automation
Marketing Automation Buyers Kit
A Marketo Kit
| 12291 views
Choosing the right marketing automation system isn’t easy. This is why Marketo has created a buyers kit consisting of key questions you should ask when evaluating a marketing automation solution. The buyers kit includes a list of the questions you should ask when buying marketing automation - including questions from real RFPs, ways to achieve the most out of a demo and critical questions to ask during a reference call.
Critical Questions to Ask During your Reference Call
A Marketo Checklist
| 406 views
Marketo Demo Checklist
A Marketo Checklist
| 363 views
Sample Marketing Automation RFP Template
A Marketo questionnaire
| 1310 views
Lead Management and Marketing Automation PowerPoint Presentation
A Marketo Presentation Template
| 61 views
Custom Slides Use this PowerPoint presentation as another tool to justify lead management and marketing automation. Customize the slides to your company's template, insert your own metrics and share with your peers however you see fit. Show how improved lead management will create more demand for your company's products or services with this custom presentation.
Marketing Automation ROI Calculator
| 27 views
With this ROI calculator you can evaluate your sales and marketing funnel and show the measurable impact you have on revenue.
Calculating the Return on Marketing Automation
A SiriusDecisions Research Brief
| 1188 views
According to SiriusDecisions, process should always precede technology. Combined with the proper processes and skills, marketing automation can produce exceptional results. Discover more functionality, increase conversion rates and ultimately drive revenue by combining technology with proper procedure at your organization. Learn how to calculate ROI, create positive impact and avoid disappointing results with your marketing automation platform.
B2B Lead Management Automation Overview, a paper by Forrester Research Inc
| 5187 views
Learn about important topics on Marketing Automation in this 20-page analysis of lead management systems by Forrester research, an independent research firm. Receive a complete market overview and discover countless industry definitions. With over 18 vendor comparisons, this paper features recommendations based on interviews of users of lead management automation technology.
Why the Space Shuttle Columbia, Toyota's Auto Recalls, and Inquiry Dormancy Are Related
An SLMA white paper, Sponsored by Marketo
| 344 views
James W. Obermayer, Executive Director of the Sales Lead Management Association, pens this paper on Normalized Deviation – a term to describe how defects in processes become acceptable and, in some cases, “normal.” He explains how Normalized Deviation destroys marketing's efficiency and why marketing automation is the answer. Discover compelling research to help you stop giving competitors 75% of your marketing investment and help fix the possible defects in your marketing strategy.
5 Questions to Ask Before Buying Marketing Automation
A DemandGen Report white paper
| 895 views
Before buying software, experts suggest analyzing all the costs involved in installing and implementing a system, including implementation, training, staffing, and support. This whitepaper shares the key factors that every buyer considering marketing automation should consider. Determine the overall business impact of implementing marketing automation and discover insights into starting-up, training, strategy and reaching ROI.
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
| 1654 views
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC.
Download this workbook from IDC’s CMO Advisory Practice to learn about:
- Aligning sales and marketing with automation
- How to improve lead management through process-driven technology
- Is marketing automation right for your organization
Marketing Automation Cheat Sheet
| 1586 views
The Marketing Automation Cheat Sheet shares everything you need when considering marketing automation tools. From basic information and glossary terms to advanced techniques and analyst facts, this sheet provides you with the information to make an educated decision when choosing a marketing automation solution. This cheat sheet delves into the common misconceptions of marketing automation and how your company can truly benefit from choosing a solution. The Marketing Automation Cheat Sheet also includes what your company should take into consideration before purchasing a solution in order for your company to make an informed decision.
The Big Easy Guidebook to Marketing Automation
A Marketo eBook
| 1705 views
This is the essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue. Discover how to spend less time managing your marketing technology, and more time being creative and strategic. Learn how marketing automation can help raise open and click-through rates, shorten sales cycles, automate repetitive tasks and ultimately generate higher revenue. Use lead scoring to help align marketing and sales, and create landing pages quickly and easily.
Marketing Automation Market Trends 2008
A BuyLine Research Report
| 324 views
Marketers face demands for accountability and, to meet those demands, marketers must make their own demands for the right tools. This report provides a basis of comparison and understanding from the voice of marketers who have insight into historical spending and a vision of sound investments for the future. Learn important focus area terms, where to focus investments and action steps to take in order to make your marketing team accountable.
Marketing's World of Hurt
How Marketing Automation Mistakes Prevent Organizations from Measuring Up — A BuyLine Research Report
| 284 views
Use the facts in this report to help build a case for automation solutions designed for marketing, and designed to deliver real-time insight, clarity and actionable measurement. As marketers strive to make processes more efficient and measure marketing effectiveness, marketing organizations face the challenge of many executives who don’t understand sales cycles, lead generation processes or campaign management. Discover the important marketing automation facts to help you build a case for automation solutions designed for marketing, to deliver real-time insight, clarity, and actionable measurement.
Buying and Using Marketing Automation Systems
A Marketo Podcast
| 577 views
Howard Sewell, President and founder of Connect Direct answers questions including:
- What business challenges and problems cause companies to look at marketing automation systems?
- What are some of the near term and longer term ROI benefits companies should expect from marketing automation?
- When looking for a marketing automation solution, what are some of the key features and capabilities that someone should have on their list?
- What other factors should our listeners consider when looking at marketing automation?
Three Strikes and You’re Out
Why Marketing Automation Failed the First Time, and Why This Time Is Different
| 403 views
Marketing is undergoing a dramatic upheaval, driven by the Internet and the rise of marketing accountability. This will lead to new players and strategies for success in marketing automation. With the growing call for accountability, marketing needs to prove itself as an investment, not a cost center. Marketers need to learn how to justify their marketing budget. Enter Marketing Automation. Learn from the mistakes of the past to develop a “new game,” where marketing automation solutions are easy to use, easy to buy and need to work without any additional IT support.
Why Invest in Marketing Automation
A Modern B2B Marketing Blog post
No ratings for this post. | 279 views
In my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table. Fundamentally, this requires B2B marketers to:
B2B Marketers Must Prepare For Marketing Automation
A report by Forrester Research, Inc. (April 2011)
| 9294 views
Marketing automation is a mission-critical system for B2B marketers, but too many marketers head down the automation path without fully realizing its potential. This report, compliments of Marketo, by independent research firm, Forrester Research, Inc., discusses the need to prepare for using marketing automation.
The ROI of Marketing Automation
| 1346 views
- Create a faster and more predictable revenue cycle
- Increase profitability with tactics that result in a higher conversion rates
- Align the efforts of marketing and sales teams to substantially increase top-line revenue growth
Email Marketing and Marketing Automation in Complex Buying Processes
| 2132 views
In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use.
Using Marketing Automation to Increase Your ROI on CRM
| 3771 views
Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Learn what Marketing Automation is, the benefits of CRM and marketing automation systems, and why CRM alone is not enough.
Successfully Leveraging Marketing Automation Technology: Building a business case
A TechTarget white paper, Sponsored by Marketo
| 321 views
With budgets and campaigns being cut, marketers are tasked with being able to effectively identify, segment and target the most profitable customers. Marketing automation can help solve these problems. However, it does require a financial investment. In this eBook from TechTarget, discover the different ways you can leverage marketing automation and find out how the benefits outweigh the costs. You'll learn:
- The various types of marketing automation software and the current market landscape
- The benefits of marketing automation
- Expert best practices for implementing marketing automation
- How to build a business case to get funding for marketing automation
Marketing Automation Buyers Kit
A Marketo Kit
| 12291 views
Choosing the right marketing automation system isn’t easy. This is why Marketo has created a buyers kit consisting of key questions you should ask when evaluating a marketing automation solution. The buyers kit includes a list of the questions you should ask when buying marketing automation - including questions from real RFPs, ways to achieve the most out of a demo and critical questions to ask during a reference call.
Critical Questions to Ask During your Reference Call
A Marketo Checklist
| 406 views
Marketo Demo Checklist
A Marketo Checklist
| 363 views
Sample Marketing Automation RFP Template
A Marketo questionnaire
| 1310 views
Calculating the Return on Marketing Automation
A SiriusDecisions Research Brief
| 1188 views
According to SiriusDecisions, process should always precede technology. Combined with the proper processes and skills, marketing automation can produce exceptional results. Discover more functionality, increase conversion rates and ultimately drive revenue by combining technology with proper procedure at your organization. Learn how to calculate ROI, create positive impact and avoid disappointing results with your marketing automation platform.
B2B Lead Management Automation Overview, a paper by Forrester Research Inc
| 5187 views
Learn about important topics on Marketing Automation in this 20-page analysis of lead management systems by Forrester research, an independent research firm. Receive a complete market overview and discover countless industry definitions. With over 18 vendor comparisons, this paper features recommendations based on interviews of users of lead management automation technology.
Why the Space Shuttle Columbia, Toyota's Auto Recalls, and Inquiry Dormancy Are Related
An SLMA white paper, Sponsored by Marketo
| 344 views
James W. Obermayer, Executive Director of the Sales Lead Management Association, pens this paper on Normalized Deviation – a term to describe how defects in processes become acceptable and, in some cases, “normal.” He explains how Normalized Deviation destroys marketing's efficiency and why marketing automation is the answer. Discover compelling research to help you stop giving competitors 75% of your marketing investment and help fix the possible defects in your marketing strategy.
5 Questions to Ask Before Buying Marketing Automation
A DemandGen Report white paper
| 895 views
Before buying software, experts suggest analyzing all the costs involved in installing and implementing a system, including implementation, training, staffing, and support. This whitepaper shares the key factors that every buyer considering marketing automation should consider. Determine the overall business impact of implementing marketing automation and discover insights into starting-up, training, strategy and reaching ROI.
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
| 1654 views
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC.
Download this workbook from IDC’s CMO Advisory Practice to learn about:
- Aligning sales and marketing with automation
- How to improve lead management through process-driven technology
- Is marketing automation right for your organization
Marketing Automation Market Trends 2008
A BuyLine Research Report
| 324 views
Marketers face demands for accountability and, to meet those demands, marketers must make their own demands for the right tools. This report provides a basis of comparison and understanding from the voice of marketers who have insight into historical spending and a vision of sound investments for the future. Learn important focus area terms, where to focus investments and action steps to take in order to make your marketing team accountable.
Marketing's World of Hurt
How Marketing Automation Mistakes Prevent Organizations from Measuring Up — A BuyLine Research Report
| 284 views
Use the facts in this report to help build a case for automation solutions designed for marketing, and designed to deliver real-time insight, clarity and actionable measurement. As marketers strive to make processes more efficient and measure marketing effectiveness, marketing organizations face the challenge of many executives who don’t understand sales cycles, lead generation processes or campaign management. Discover the important marketing automation facts to help you build a case for automation solutions designed for marketing, to deliver real-time insight, clarity, and actionable measurement.
Three Strikes and You’re Out
Why Marketing Automation Failed the First Time, and Why This Time Is Different
| 403 views
Marketing is undergoing a dramatic upheaval, driven by the Internet and the rise of marketing accountability. This will lead to new players and strategies for success in marketing automation. With the growing call for accountability, marketing needs to prove itself as an investment, not a cost center. Marketers need to learn how to justify their marketing budget. Enter Marketing Automation. Learn from the mistakes of the past to develop a “new game,” where marketing automation solutions are easy to use, easy to buy and need to work without any additional IT support.
Demand Generation: Marketo's Secret Sauce
A Marketo On-Demand Webinar
| 5446 views
In this eye-opening presentation led by Jon Miller, VP of Marketing and co-founder of Marketo, learn how Marketo is using marketing automation to nurture, score and deliver greater numbers of qualified leads – and how you can too through demand generation.
-
This webinar will show you:
- practical steps for developing your lead nurturing plan
- a behind-the-scenes look at the Marketo lead nurturing program
- how a lead moves through the revenue cycle, from inquiry to customer
- how Marketo tracks awareness, shares best practices and closes more business faster
Using Marketing Automation to Boost Revenue and Reduce Marketing Costs
No ratings for this post. | 980 views
Want to learn more about marketing automation from someone other than a vendor? In this webcast you will learn from a marketer who has conducted multiple Marketing Automation implementations and helped companies achieve lead management success.
Seven Ways to Generate More Sales Revenue with Marketing Automation
A Marketo On-demand Webinar
No ratings for this post. | 586 views
Join Mac McIntosh, Founding Partner, AcquireB2B and Jep Castelein, Founder, LeadSloth as they discuss the top seven strategies that increase sales by using marketing automation, lead nurturing and lead scoring. Download this webinar and learn how generate more revenue for your company.
The Big Easy Guidebook to Marketing Automation
A Marketo eBook
| 1705 views
This is the essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue. Discover how to spend less time managing your marketing technology, and more time being creative and strategic. Learn how marketing automation can help raise open and click-through rates, shorten sales cycles, automate repetitive tasks and ultimately generate higher revenue. Use lead scoring to help align marketing and sales, and create landing pages quickly and easily.
A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales
No ratings for this post. | 1380 views
In this YouTube video, join Jon Miller, VP of Marketing at Marketo, as he shares the top methods and techniques to improve results from your campaigns and deliver better leads to sales. Watch this video and learn how to use lead scoring to identify and prioritize sales-ready leads, use lead nurturing to establish relationships with prospects that aren’t sales-ready and incorporate advanced techniques, such as behavioral tracking and drip email marketing campaigns to increase lead quality and volume.
Buying and Using Marketing Automation Systems
A Marketo Podcast
| 577 views
Howard Sewell, President and founder of Connect Direct answers questions including:
- What business challenges and problems cause companies to look at marketing automation systems?
- What are some of the near term and longer term ROI benefits companies should expect from marketing automation?
- When looking for a marketing automation solution, what are some of the key features and capabilities that someone should have on their list?
- What other factors should our listeners consider when looking at marketing automation?