Marketing Automation
Buyer’s Guides and Analyst Reports
Marketing automation is both a tool for increasing operational efficiency and a tool for driving revenue. It is about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database. Done right, it can help marketing organizations improve their productivity as well as their collaboration with sales organizations.
Automation software enables marketing departments to measure what works and demonstrate impact on revenue, and by integrating with existing sales force automation systems, it enables marketing to become a true partner with sales throughout the lead management process.
Research marketing automation and know what questions to ask before you buy. Download free analyst reports and buyer’s guides.
Make an intelligent and informed decision to ensure success with your marketing automation system.
Sort by:
Nine Signs That It's Time to Switch Automation Systems
No ratings for this post. | 131 views
How do you know when it’s time to upgrade to a more powerful marketing automation solution? Here are nine signs.
Automating Lead-to-Revenue Management
| 4159 views
This Forrester Research report shows you how to successfully use lead-to-revenue management in conjunction with marketing automation.
Houston, we have Revenue!
| 348 views
You don't have to be a rocket scientist to see how Marketo can lift off your marketing automation programs. See lead nurturing and lead scoring in action.
How Marketing Automation is Transforming B2B Marketing
| 689 views
See how marketing automation will help your marketing department measure what works & demonstrate its impact on revenue in this webinar from Marketo.
Marketing Automation Optimization Strategies
| 234 views
This Gatepoint Research report shows how companies are using marketing automation and demonstrating the ROI on marketing efforts.
Demand Generation: Marketo's Secret Sauce
| 7278 views
Learn the secrets of demand generation with this webinar detailing how Marketo is using marketing automation to nurture, score and deliver a greater number of qualified leads.
B2B Marketers Must Prepare For Marketing Automation
| 9757 views
This independent Forrester Research report shows B2B how to prepare for marketing automation.
The ROI of Marketing Automation
| 1876 views
Learn how to use repeatable marketing & sales 2.0 techniques to grow revenue predictably & reliable by reading, The ROI of Marketing Automation, by Marketo.
Using Marketing Automation to Boost Revenue and Reduce Marketing Costs
No ratings for this post. | 1165 views
Learn how marketing automation software can help you qualify leads & efficiently maintain a healthy sales lead pipeline in this webinar offered by Marketo.
A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales
No ratings for this post. | 1850 views
See the top methods and techniques to improve results from your marketing campaigns by watching, A+ Marketing Automation Case Studies, presented by Marketo.
Email Marketing and Marketing Automation in Complex Buying Processes
| 2384 views
Learn the difference between email marketing and marketing automation, how each support the complex buying processes, and which is right for your organization.
Using Marketing Automation to Increase Your ROI on CRM
| 4537 views
Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution.
Seven Ways to Generate More Sales Revenue with Marketing Automation
No ratings for this post. | 759 views
Mac McIntosh of AcquireB2B and Jep Castelein of LeadSloth discuss 7 strategies to increase sales with marketing automation, lead nurturing and lead scoring.
Successfully Leveraging Marketing Automation Technology: Building a Business Case
| 417 views
This eBook from TechTarget shows you the different ways you can leverage marketing automation to ensure the benefits outweigh the costs.
Marketing Automation Buyer's Kit
| 13042 views
Choosing the right marketing automation system isn’t easy. This is why Marketo has created a buyers kit consisting of key questions you should ask when evaluating a marketing automation solution. The buyers kit includes a list of the questions you should ask when buying marketing automation - including questions from real RFPs, ways to achieve the most out of a demo and critical questions to ask during a reference call.
Critical Questions to Ask During your Reference Call
| 469 views
To ensure you make the most out of your reference calls, use this list of valuable questions you should always ask.
Marketo Demo Checklist
| 485 views
Use this checklist to feel confident about the six critical areas of marketing automation.
Sample Marketing Automation RFP Template
| 1585 views
Learn 12 areas for marketing automation success, and ensure you select the right software, with this sample RFP from Marketo. Based on real customer questions
Lead Management and Marketing Automation PowerPoint Presentation
| 191 views
Use this PowerPoint presentation as another tool to justify lead management and marketing automation.
Marketing Automation ROI Calculator
| 61 views
With this ROI calculator you can evaluate your sales and marketing funnel and show the measurable impact you have on revenue.
Calculating the Return on Marketing Automation
| 1273 views
Learn how to calculate marketing ROI of the marketing automation software you select by downloading this SiriusDecisions Research Brief from Marketo.
B2B Lead Management Automation Overview, a paper by Forrester Research Inc
| 6836 views
A paper by Forrester Research, presented by Marketo, covers B2B Lead Management Automation overview. Learn recommendations based on interviews.
Why the Space Shuttle Columbia, Toyota's Auto Recalls, and Inquiry Dormancy Are Related
| 369 views
Learn about Noralized Deviation and why marketing automation is key to solving it. Read the white paper sponsored by Marketo to learn about compelling research.
5 Questions to Ask Before Buying Marketing Automation
| 977 views
Learn the key factors that you should consider before buying marketing automation software in this free DemandGen report, offered by Marketo.
Optimizing Marketing and Sales Lead Management with Marketing Automation
| 1845 views
Optimize your sales lead management with this workbook from IDC. The workbook contains marketing automation info which will help you in your marketing automation solution needs. Read now for more insight.
Marketing Automation Cheat Sheet
| 1707 views
This marketing automation cheat sheet from Marketo tells you everything you need to know when implementing marketing automation tools.
The Big Easy Guidebook to Marketing Automation
| 1877 views
This guidebook shows you how to create marketing automation programs. Create landing pages quicker than ever before.
Marketing Automation Market Trends 2008
| 344 views
With this marketing automation report of market trends in 2008, discover important focus area terms and where to focus investments. Download now from Marketo.
Marketing's World of Hurt
| 299 views
Build a case for automation, and prevent the marketing automation mistakes that will keep your company from measuring up, by downloading this report from Marketo.
Buying and Using Marketing Automation Systems
| 618 views
Listen to this podcast from Marketo and discover many answers to marketing automation questions as well as learn about key features and capabilities.
Three Strikes and You’re Out
| 422 views
The Internet has changed the face of marketing considerably. Find the marketing automation solutions which are easy to use and implement. No additional IT support needed!
Why Invest in Marketing Automation
No ratings for this post. | 307 views
Marketing needs to stop being seen a cost center and start earning a seat at the revenue table. Here's how.
United States
Australia
European Union
United Kingdom© Copyright 2012. Marketo, Inc. All rights reserved.