Lead Nurturing
Best Practices and Tools
Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Over 50% of leads are not yet sales ready, so nurturing those leads can help you maximize results rather than throwing them away.
Discover lead nurturing best practices, learn why it matters and how to do it right, by downloading the webinars and podcasts below.
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Grow the Number of Leads & Opportunities with Lead Nurturing
An Introduction to Lead Nurturing with Jon Miller
| 429 views
Marketing Cloud has posted a BrainShark about Marketo, presented by our VP of Marketing and co-founder, Jon Miller. Within five minutes it provides an ntroduction to what Marketo does with lead nurturing, including how the sales funnel has changed, why marketing now needs to own a larger share of it, why sales and marketing alignment is crucial to lead management, and what revenue performance solutions from Marketo can do for businesses today.
Adding the Human Touch into your Lead Nurturing
| 1767 views
Lead nurturing is most effective when it combines technology with the human element. Join Brian Carroll, one of the most respected experts in the industry, as he shares how you can improve your lead nurturing with personalization, the well-placed phone call, and in-person events as part of the successful B2B sales and marketing cycle.
Top 10 Tips for Lead Nurturing Success
A Spear Marketing Group white paper
| 943 views
Find out how to get the most from your lead nurturing programs, and plan for success if you're just getting started. In this paper from the Spear Marketing Group, you'll learn:
- The methodology behind sophisticated lead nurturing
- Top tips and ideas that produce powerful lead nurturing programs
- The 5 essential questions to ask about your lead nurturing processes
The Definitive Guide to Lead Nurturing
A Marketo Workbook
| 30319 views
The goal of this guide is to arm B2B marketers with the ultimate resources for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s marketing thought leaders. Discover basic and advanced lead nurturing strategies, use helpful worksheets to calculate marketing ROI of lead nurturing and start driving explosive revenue growth.
Lead Nurturing Success Kit
A Marketo Success Kit
| 1664 views
Help your company build better prospect relationships with the Marketo Lead Nurturing Success Kit. Create meaningful and personalized communication while automating multi-step marketing programs. Help your company create improved relationships with qualified prospects regardless of their timing to buy.
Lead Nurturing
The Definitive Guide to Lead Nurturing, A Marketo Webinar
| 487 views
Join Jon Miller, VP of Marketing at Marketo, and Sergio Balegno, Senior Analyst at Marketing Sherpa, in their discussion of practical lead nurturing tactics and strategies. Learn about the latest research and trends, including the four key lead nurturing campaigns every marketer should think about. Discover what lead nurturing is and why you need it. Learn how to create more sales-ready leads, determine buying stages and calculate the ROI of lead nurturing.
Calculating the REAL ROI from Lead Nurturing
A DemandGen Report white paper
| 711 views
In this white paper, DemandGen Report presents the latest information from B2B marketers who have successfully deployed nurturing programs and "found dramatic improvements to key conversion stages in the sales process." And these marketers showed an "average20% increase in sales opportunities from nurtured leads."
This paper shows ways that different companies calculate — and achieve — REAL ROI from lead nurturing, including:
- ShipServ: 150% increase in contact-to-lead conversion rates
- CenterBeam: 12:1 ROI to date on its nurturing program
- Marketo: 3x increase in number of qualified leads passed to sales
Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Leads
A Marketo Webinar on Demand
| 611 views
Lead Nurturing Cheat Sheet
| 3698 views
The Lead Nurturing Cheat Sheet includes a comprehensive description of lead nurturing and also offers advice on obtaining lead nurturing permission and how to effectively obey CAN-SPAM laws with various email approaches. The Lead Nurturing Cheat Sheet provides you with sample triggers for accelerating your campaigns, a sample 3-month nurturing track and significant statistics of how lead nurturing has helped various companies excel. You will also have access to lead nurturing best practices, glossary terms and top resources.
Getting Started with Lead Nurturing
A Marketo Webinar on Demand
No ratings for this post. | 594 views
Are you responsible for B2B lead management and want a deep dive into how to nurture and score leads? This webinar imparts practical steps for developing your lead scoring and nurturing plan and gives you checklists you can use to ensure execution success. Learn how to use lead nurturing to make your marketing efforts more valuable and personal. Create your own lead nurturing program by defining stages and creating buyer profiles and relevant content, delivered at the right time. Includes a look at the Marketo program.
Best Practices for Lead Nurturing
Blind Date to White Wedding: A Marketo white paper
No ratings for this post. | 1469 views
Using dating as a metaphor, this white paper gives best practices for modern B2B marketing, including building thought leadership, lead generation and nurturing for determining sales-readiness and evaluating the process. Learn to create B2B relationships to build trust and increase sales. Explore how you can deepen your relationships with prospects over time and progress seamlessly from one interaction to the next using lead nurturing.
Nurturing Sales Leads
An ZDnet Video Feature
No ratings for this post. | 284 views
Phil Fernandez, President and CEO of Marketo, says that many companies today are not managing sales leads effectively. He suggests ways to utilize the marketing department to monitor and motivate leads and encourage them into the sales cycle.
Lead Nurturing 101
A Modern B2B Marketing blog post
No ratings for this post. | 244 views
So you’ve managed to get a potential customer to register on your landing page. Congratulations! What do you do now? If the prospect is not immediately ready for sales, you risk losing them forever.
Lead Nurturing: Keeping your Prospects Engaged
A Marketo Podcast
No ratings for this post. | 407 views
Stefan Tornquist, Research Director for Marketing Sherpa, discusses the best methods for nurturing a lead in this excerpt from the MarketingSherpa & Marketo webinar “New Insights for Marketing Business Technology.”
Lead Nurturing: Triggered Emails, Newsletters and Webinars
A Modern B2B Marketing Blog post
No ratings for this post. | 289 views
