Lead Management
Gartner MarketScope for CRM Lead Management
Get the overall market rating, evaluation, and analysis of 15 lead management vendors and select the right vendor for your organization.
Lead Management Research and Best Practices
Lead management covers the entire process of modern sales lead generation, including: acquiring leads, lead scoring so you know who’s ready for sales, nurturing the leads that aren’t yet ready, passing leads to sales at the right time, and measuring and optimizing the process over time.
Learn how to research and buy lead management software by downloading the best practices, webinars and analyst reports below.
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Automating Lead-to-Revenue Management
A report by Forrester Research, Inc. (December 2011)
| 2919 views
Lead-to-revenue management (L2RM) is a set of disciplines that can be strongly supported by marketing automation, but marketers need to focus on process to make L2RM automation initiatives a success. This report, compliments of Marketo, by independent research firm, Forrester Research, Inc., discusses how marketers can make the most of their L2RM investments.
CSO Insights 2011 Lead Management Optimization Study results
| 4053 views
The results are in from a study by research firm CSO Insights, in partnership with Sales and Marketing Executives International and Marketo: The annual Lead Management Optimization (LMO) Study. It reveals trends in how marketing has invested its time and money into efforts such as lead scoring and nurturing over the past year, and relates this data to the sales results participating organizations have seen. Download free copies of the 2011 Lead Management Optimization Key Trends Analysis and the 2011 Lead Management Optimization Summary of Charts today.
Demand Generation: Marketo's Secret Sauce
A Marketo On-Demand Webinar
| 5447 views
In this eye-opening presentation led by Jon Miller, VP of Marketing and co-founder of Marketo, learn how Marketo is using marketing automation to nurture, score and deliver greater numbers of qualified leads – and how you can too through demand generation.
-
This webinar will show you:
- practical steps for developing your lead nurturing plan
- a behind-the-scenes look at the Marketo lead nurturing program
- how a lead moves through the revenue cycle, from inquiry to customer
- how Marketo tracks awareness, shares best practices and closes more business faster
Gartner MarketScope for CRM Lead Management
| 12188 views
According to Gartner, by 2015, 30% of Global 2000 companies that focus on improving lead management processes will increase revenue 5% to 10% through better qualification, prioritization, distribution, augmentation, allocation, tracking and closing of leads from multiple lead-generation sources. Be one of the first to download the new MarketScope for CRM Lead Management to learn how you can select an initial vendor based on your organization's requirements.
Lead Management: What is a Lead?
A Marketo On-demand Webinar
| 526 views
- What exactly is a lead?
- What is the value of a lead?
- How can you move leads forward?
- How can we measure our lead management?
- Where do you start with lead definition?
B2B Lead Management Automation Overview, a paper by Forrester Research Inc
| 5187 views
Learn about important topics on Marketing Automation in this 20-page analysis of lead management systems by Forrester research, an independent research firm. Receive a complete market overview and discover countless industry definitions. With over 18 vendor comparisons, this paper features recommendations based on interviews of users of lead management automation technology.
Lead Management Success Kit
A Marketo Success Kit
| 1520 views
Learn how to automate and measure lead management campaigns with the Marketo Lead Management Success Kit. Discover how to nurture and score leads to improve marketing ROI at your organization. Download the Marketo Lead Management Success Kit and generate more high-quality sales leads!
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
| 1654 views
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC.
Download this workbook from IDC’s CMO Advisory Practice to learn about:
- Aligning sales and marketing with automation
- How to improve lead management through process-driven technology
- Is marketing automation right for your organization
Crossing the Chasm with Automated Lead Management
Marketo & Aberdeen Group Complimentary Research
| 488 views
Technologies such as lead management and marketing automation are pioneering new methods for engaging and acquiring new customers. Research from Marketo and the Aberdeen Group explores the benefits of these technologies, such as increased click-through rates and higher sales conversion, indicating how vital these technologies can be to a company’s success.Download this complimentary research paper from Aberdeen Group on automated lead management technologies, and learn how your organization can:
- Integrate Marketing and Sales efforts
- Maximize the delivery of sales-ready leads
- Achieve "Best-in-Class" performance
- Improve revenue growth
World-Class Lead Generation Marketing Made Easy
A Marketo On-Demand Webinar
No ratings for this post. | 283 views
- Lead generation, lead nurturing, and lead scoring to get more from your demand generation efforts
- Smarter segmentation to increase campaign response rates
- Utilizing real-time data models to uncover leads similar to your best customers
- Making the most of triggers to reach prospects when they are ready to buy
Salesforce.com for Marketers Cheat Sheet
| 808 views
The Salesforce.com for Marketers Cheat Sheet allows the B2B Marketer to use Salesforce features and functions to make B2B marketing more efficient, effective and measurable. This sheet includes the building blocks for Salesforce marketing campaigns, a glossary of terms and top resources. Learn how Salesforce and marketing automation make a winning combination for marketers. Learn the techniques, both basic and advanced, that marketers use to leverage Salesforce.com in their marketing efforts. Discover the top analyst facts for sales and marketing alignment.
Ten Tips for Best Practice Lead Management
A Marketo eBook
| 4782 views
Studies show that half of all marketing-generation leads are not yet sales-ready. New software automates the time-consuming tasks marketers have to do to effectively capture, nurture and score these leads. Learn more about these tasks and ten tips for managing your leads more effectively. Learn how lead management software can automate time-consuming tasks marketers have and help improve email marketing, campaign management and other various marketing efforts.
Lead Management Heroes: How Vendavo Increased Efficiency, Productivity and Revenue with Marketo Lead Management
A Marketo On-Demand Webinar
| 302 views
Hear first hand from Vendavo's Director of Marketing, Tapan Bhatt, how Vendavo uses Marketo's award-winning B2B marketing automation tools to shorten sales cycles, improve marketing ROI and drive revenue. Learn how Vendavo was able to improve productivity and insight as well as increase responsiveness and IT benefits using Marketo Lead Management.
Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo Lead Management
A Marketo On-Demand Webinar
No ratings for this post. | 226 views
Customer Case Study Webinar: How Vindicia went from Zero to Lead Management Hero in One Day
A Marketo On-Demand Webinar
No ratings for this post. | 323 views
Introducing Marketo Lead Management
A Marketo On-Demand Webinar
No ratings for this post. | 293 views
Learn how Marketo captures inquiries, nurtures and builds relationships to deliver great leads to sales. Marketo was invited to present at Under The Radar in Mountain View, CA on Thursday, March 20, 2008. Watch President and CEO Phil Fernandez' presentation, Introducing Marketo Lead Management. (5:45 minutes)
Lead Management Will Never Be The Same Again
A Modern B2B Marketing blog post
No ratings for this post. | 167 views
$300 billion dollars a year. That’s what the 3,000 largest B2B companies in the world spend annually on lead generation, resulting in billions of leads. Yet despite this massive expense, I have yet to find a sales executive who is happy with the number and quality of marketing generated leads.
CSO Insights 2011 Lead Management Optimization Study results
| 4053 views
The results are in from a study by research firm CSO Insights, in partnership with Sales and Marketing Executives International and Marketo: The annual Lead Management Optimization (LMO) Study. It reveals trends in how marketing has invested its time and money into efforts such as lead scoring and nurturing over the past year, and relates this data to the sales results participating organizations have seen. Download free copies of the 2011 Lead Management Optimization Key Trends Analysis and the 2011 Lead Management Optimization Summary of Charts today.
Gartner MarketScope for CRM Lead Management
| 12188 views
According to Gartner, by 2015, 30% of Global 2000 companies that focus on improving lead management processes will increase revenue 5% to 10% through better qualification, prioritization, distribution, augmentation, allocation, tracking and closing of leads from multiple lead-generation sources. Be one of the first to download the new MarketScope for CRM Lead Management to learn how you can select an initial vendor based on your organization's requirements.
B2B Lead Management Automation Overview, a paper by Forrester Research Inc
| 5187 views
Learn about important topics on Marketing Automation in this 20-page analysis of lead management systems by Forrester research, an independent research firm. Receive a complete market overview and discover countless industry definitions. With over 18 vendor comparisons, this paper features recommendations based on interviews of users of lead management automation technology.
Lead Management Success Kit
A Marketo Success Kit
| 1520 views
Learn how to automate and measure lead management campaigns with the Marketo Lead Management Success Kit. Discover how to nurture and score leads to improve marketing ROI at your organization. Download the Marketo Lead Management Success Kit and generate more high-quality sales leads!
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
| 1654 views
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC.
Download this workbook from IDC’s CMO Advisory Practice to learn about:
- Aligning sales and marketing with automation
- How to improve lead management through process-driven technology
- Is marketing automation right for your organization
Crossing the Chasm with Automated Lead Management
Marketo & Aberdeen Group Complimentary Research
| 488 views
Technologies such as lead management and marketing automation are pioneering new methods for engaging and acquiring new customers. Research from Marketo and the Aberdeen Group explores the benefits of these technologies, such as increased click-through rates and higher sales conversion, indicating how vital these technologies can be to a company’s success.Download this complimentary research paper from Aberdeen Group on automated lead management technologies, and learn how your organization can:
- Integrate Marketing and Sales efforts
- Maximize the delivery of sales-ready leads
- Achieve "Best-in-Class" performance
- Improve revenue growth
Salesforce.com for Marketers Cheat Sheet
| 808 views
The Salesforce.com for Marketers Cheat Sheet allows the B2B Marketer to use Salesforce features and functions to make B2B marketing more efficient, effective and measurable. This sheet includes the building blocks for Salesforce marketing campaigns, a glossary of terms and top resources. Learn how Salesforce and marketing automation make a winning combination for marketers. Learn the techniques, both basic and advanced, that marketers use to leverage Salesforce.com in their marketing efforts. Discover the top analyst facts for sales and marketing alignment.
Demand Generation: Marketo's Secret Sauce
A Marketo On-Demand Webinar
| 5447 views
In this eye-opening presentation led by Jon Miller, VP of Marketing and co-founder of Marketo, learn how Marketo is using marketing automation to nurture, score and deliver greater numbers of qualified leads – and how you can too through demand generation.
-
This webinar will show you:
- practical steps for developing your lead nurturing plan
- a behind-the-scenes look at the Marketo lead nurturing program
- how a lead moves through the revenue cycle, from inquiry to customer
- how Marketo tracks awareness, shares best practices and closes more business faster
Lead Management: What is a Lead?
A Marketo On-demand Webinar
| 526 views
- What exactly is a lead?
- What is the value of a lead?
- How can you move leads forward?
- How can we measure our lead management?
- Where do you start with lead definition?
World-Class Lead Generation Marketing Made Easy
A Marketo On-Demand Webinar
No ratings for this post. | 283 views
- Lead generation, lead nurturing, and lead scoring to get more from your demand generation efforts
- Smarter segmentation to increase campaign response rates
- Utilizing real-time data models to uncover leads similar to your best customers
- Making the most of triggers to reach prospects when they are ready to buy
Lead Management Heroes: How Vendavo Increased Efficiency, Productivity and Revenue with Marketo Lead Management
A Marketo On-Demand Webinar
| 302 views
Hear first hand from Vendavo's Director of Marketing, Tapan Bhatt, how Vendavo uses Marketo's award-winning B2B marketing automation tools to shorten sales cycles, improve marketing ROI and drive revenue. Learn how Vendavo was able to improve productivity and insight as well as increase responsiveness and IT benefits using Marketo Lead Management.
Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo Lead Management
A Marketo On-Demand Webinar
No ratings for this post. | 226 views
Customer Case Study Webinar: How Vindicia went from Zero to Lead Management Hero in One Day
A Marketo On-Demand Webinar
No ratings for this post. | 323 views
Introducing Marketo Lead Management
A Marketo On-Demand Webinar
No ratings for this post. | 293 views
Learn how Marketo captures inquiries, nurtures and builds relationships to deliver great leads to sales. Marketo was invited to present at Under The Radar in Mountain View, CA on Thursday, March 20, 2008. Watch President and CEO Phil Fernandez' presentation, Introducing Marketo Lead Management. (5:45 minutes)
Ten Tips for Best Practice Lead Management
A Marketo eBook
| 4782 views
Studies show that half of all marketing-generation leads are not yet sales-ready. New software automates the time-consuming tasks marketers have to do to effectively capture, nurture and score these leads. Learn more about these tasks and ten tips for managing your leads more effectively. Learn how lead management software can automate time-consuming tasks marketers have and help improve email marketing, campaign management and other various marketing efforts.