Lead Management
B2B Lead Management Automation Market Overview
A 20-page analysis of Lead Management Systems, by independent research firm, Forrester Research.
Research and Best Practices
Lead management covers the entire process of modern sales lead generation, including: acquiring leads, lead scoring so you know who’s ready for sales, nurturing the leads that aren’t yet ready, passing leads to sales at the right time, and measuring and optimizing the process over time.
Learn how to research and buy a lead management system by downloading the best practices, webinars and analyst reports below.
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B2B Lead Management Automation Overview, a paper by Forrester Research Inc
| 1119 views
Learn about important topics on Marketing Automation in this 20-page analysis of lead management systems by Forrester research, an independent research firm. Receive a complete market overview and discover countless industry definitions. With over 18 vendor comparisons, this paper features recommendations based on interviews of users of lead management automation technology.
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
| 516 views
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC.
Download this workbook from IDC’s CMO Advisory Practice to learn about:
- Aligning sales and marketing with automation
- How to improve lead management through process-driven technology
- Is marketing automation right for your organization
Are you ready to get started with lead management? The workbook also contains a worksheet to help you buy and implement a marketing automation solution, including questions about:
- Prioritizing your marketing automation needs
- Evaluating the technology solutions
- Selecting a marketing automation vendor
Lead Management Success Kit
A Marketo Success Kit
| 496 views
Learn how to automate and measure lead management campaigns with the Marketo Lead Management Success Kit. Discover how to nurture and score leads to improve marketing ROI at your organization. Download the Marketo Lead Management Success Kit and generate more high-quality sales leads!
Ten Tips for Best Practice Lead Management
A Marketo eBook
No ratings for this post. | 281 views
Studies show that half of all marketing-generation leads are not yet sales-ready. New software automates the time-consuming tasks marketers have to do to effectively capture, nurture and score these leads. Learn more about these tasks and ten tips for managing your leads more effectively. Learn how lead management software can automate time-consuming tasks marketers have and help improve email marketing, campaign management and other various marketing efforts.
Crossing the Chasm with Automated Lead Management
Marketo & Aberdeen Group Complimentary Research
| 267 views
Technologies such as lead management and marketing automation are pioneering new methods for engaging and acquiring new customers. Research from Marketo and the Aberdeen Group explores the benefits of these technologies, such as increased click-through rates and higher sales conversion, indicating how vital these technologies can be to a company’s success.Download this complimentary research paper from Aberdeen Group on automated lead management technologies, and learn how your organization can:
- Integrate Marketing and Sales efforts
- Maximize the delivery of sales-ready leads
- Achieve "Best-in-Class" performance
- Improve revenue growth
Salesforce.com for Marketers Cheat Sheet
| 236 views
The Salesforce.com for Marketers Cheat Sheet allows the B2B Marketer to use Salesforce features and functions to make B2B marketing more efficient, effective and measurable. This sheet includes the building blocks for Salesforce marketing campaigns, a glossary of terms and top resources. Learn how Salesforce and marketing automation make a winning combination for marketers. Learn the techniques, both basic and advanced, that marketers use to leverage Salesforce.com in their marketing efforts. Discover the top analyst facts for sales and marketing alignment.
Introducing Marketo Lead Management
A Marketo On-Demand Webinar
No ratings for this post. | 167 views
Learn how Marketo captures inquiries, nurtures and builds relationships to deliver great leads to sales. Marketo was invited to present at Under The Radar in Mountain View, CA on Thursday, March 20, 2008. Watch President and CEO Phil Fernandez' presentation, Introducing Marketo Lead Management. (5:45 minutes)
Customer Case Study Webinar: How Vindicia went from Zero to Lead Management Hero in One Day
A Marketo On-Demand Webinar
No ratings for this post. | 145 views
Lead Management Heroes: How Vendavo Increased Efficiency, Productivity and Revenue with Marketo Lead Management
A Marketo On-Demand Webinar
No ratings for this post. | 138 views
Hear first hand from Vendavo's Director of Marketing, Tapan Bhatt, how Vendavo uses Marketo's award-winning B2B marketing automation tools to shorten sales cycles, improve marketing ROI and drive revenue. Learn how Vendavo was able to improve productivity and insight as well as increase responsiveness and IT benefits using Marketo Lead Management. Vendavo used Marketo’s tools to:
- Optimize its rich portfolio of content to resonate with industry-specific audiences
- Personalize landing pages to capture, nurture and fulfill every lead request
- Strategically run industry-specific outbound campaigns by leveraging Smart Lists
- Automate marketing and lead nurturing to turn leads into sales
- Shorten sales cycles, improve marketing ROI and drive revenue
World-Class Marketing Made Easy
A Marketo On-Demand Webinar
No ratings for this post. | 138 views
- Lead generation, lead nurturing, and lead scoring to get more from your demand generation efforts
- Smarter segmentation to increase campaign response rates
- Utilizing real-time data models to uncover leads similar to your best customers
- Making the most of triggers to reach prospects when they are ready to buy
Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo Lead Management
A Marketo On-Demand Webinar
No ratings for this post. | 132 views
Lead Management Will Never Be The Same Again
A Modern B2B Marketing blog post
No ratings for this post. | 125 views
$300 billion dollars a year. That’s what the 3,000 largest B2B companies in the world spend annually on lead generation, resulting in billions of leads. Yet despite this massive expense, I have yet to find a sales executive who is happy with the number and quality of marketing generated leads.
B2B Lead Management Automation Overview, a paper by Forrester Research Inc
| 1119 views
Learn about important topics on Marketing Automation in this 20-page analysis of lead management systems by Forrester research, an independent research firm. Receive a complete market overview and discover countless industry definitions. With over 18 vendor comparisons, this paper features recommendations based on interviews of users of lead management automation technology.
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
| 516 views
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC.
Download this workbook from IDC’s CMO Advisory Practice to learn about:
- Aligning sales and marketing with automation
- How to improve lead management through process-driven technology
- Is marketing automation right for your organization
Are you ready to get started with lead management? The workbook also contains a worksheet to help you buy and implement a marketing automation solution, including questions about:
- Prioritizing your marketing automation needs
- Evaluating the technology solutions
- Selecting a marketing automation vendor
Lead Management Success Kit
A Marketo Success Kit
| 496 views
Learn how to automate and measure lead management campaigns with the Marketo Lead Management Success Kit. Discover how to nurture and score leads to improve marketing ROI at your organization. Download the Marketo Lead Management Success Kit and generate more high-quality sales leads!
Crossing the Chasm with Automated Lead Management
Marketo & Aberdeen Group Complimentary Research
| 267 views
Technologies such as lead management and marketing automation are pioneering new methods for engaging and acquiring new customers. Research from Marketo and the Aberdeen Group explores the benefits of these technologies, such as increased click-through rates and higher sales conversion, indicating how vital these technologies can be to a company’s success.Download this complimentary research paper from Aberdeen Group on automated lead management technologies, and learn how your organization can:
- Integrate Marketing and Sales efforts
- Maximize the delivery of sales-ready leads
- Achieve "Best-in-Class" performance
- Improve revenue growth
Salesforce.com for Marketers Cheat Sheet
| 236 views
The Salesforce.com for Marketers Cheat Sheet allows the B2B Marketer to use Salesforce features and functions to make B2B marketing more efficient, effective and measurable. This sheet includes the building blocks for Salesforce marketing campaigns, a glossary of terms and top resources. Learn how Salesforce and marketing automation make a winning combination for marketers. Learn the techniques, both basic and advanced, that marketers use to leverage Salesforce.com in their marketing efforts. Discover the top analyst facts for sales and marketing alignment.
Introducing Marketo Lead Management
A Marketo On-Demand Webinar
No ratings for this post. | 167 views
Learn how Marketo captures inquiries, nurtures and builds relationships to deliver great leads to sales. Marketo was invited to present at Under The Radar in Mountain View, CA on Thursday, March 20, 2008. Watch President and CEO Phil Fernandez' presentation, Introducing Marketo Lead Management. (5:45 minutes)
Customer Case Study Webinar: How Vindicia went from Zero to Lead Management Hero in One Day
A Marketo On-Demand Webinar
No ratings for this post. | 145 views
Lead Management Heroes: How Vendavo Increased Efficiency, Productivity and Revenue with Marketo Lead Management
A Marketo On-Demand Webinar
No ratings for this post. | 138 views
Hear first hand from Vendavo's Director of Marketing, Tapan Bhatt, how Vendavo uses Marketo's award-winning B2B marketing automation tools to shorten sales cycles, improve marketing ROI and drive revenue. Learn how Vendavo was able to improve productivity and insight as well as increase responsiveness and IT benefits using Marketo Lead Management. Vendavo used Marketo’s tools to:
- Optimize its rich portfolio of content to resonate with industry-specific audiences
- Personalize landing pages to capture, nurture and fulfill every lead request
- Strategically run industry-specific outbound campaigns by leveraging Smart Lists
- Automate marketing and lead nurturing to turn leads into sales
- Shorten sales cycles, improve marketing ROI and drive revenue
World-Class Marketing Made Easy
A Marketo On-Demand Webinar
No ratings for this post. | 138 views
- Lead generation, lead nurturing, and lead scoring to get more from your demand generation efforts
- Smarter segmentation to increase campaign response rates
- Utilizing real-time data models to uncover leads similar to your best customers
- Making the most of triggers to reach prospects when they are ready to buy
Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo Lead Management
A Marketo On-Demand Webinar
No ratings for this post. | 132 views
Ten Tips for Best Practice Lead Management
A Marketo eBook
No ratings for this post. | 281 views
Studies show that half of all marketing-generation leads are not yet sales-ready. New software automates the time-consuming tasks marketers have to do to effectively capture, nurture and score these leads. Learn more about these tasks and ten tips for managing your leads more effectively. Learn how lead management software can automate time-consuming tasks marketers have and help improve email marketing, campaign management and other various marketing efforts.
