Lead Generation

Lead Generation Top Research, Guides and Best Practices

Utilize the most up-to-date lead generation guides and success kits to identify and obtain the hottest sales leads. See how you can increase effectiveness across all business functions by generating more qualified leads, amplifying sales pipeline velocity, and improving sales and marketing alignment through leveraging lead generation software.

Access the top lead generation tools and resources below and start increasing the number, and quality, of leads you pass to Sales.

Using Mobile, Social and Video for Lead Generation and Increased Revenue

1 vote, average: 5.00 out of 5 | 988 views

Jon Miller, VP Marketing at Marketo and Joan Babinski, VP of Marketing at Brainshark show you how to use video, social and mobile content for lead generation.

CSO Insights 2011 Lead Management Optimization Study results

3 votes, average: 4.67 out of 5 | 4983 views

This 2011 study reveals key trends in lead scoring, lead nurturing lead management. See how industry leaders are generating sales.

Event Marketing Secrets: Generating Real Buzz that Drives Registrations, Attendance and ROI

3 votes, average: 5.00 out of 5 | 847 views

In this webinar, executives from Salesforce, Marketo, and Eventbrite show you how to build successful B2B events.

2010 Lead Generation Marketing Key Trends and Analysis

12 votes, average: 4.42 out of 5 | 3714 views

Learn how your peers are optimizing lead generation efforts and use specific insights to change your own strategy in this CSO study, offered by Marketo.

Lead Generations Tips & Techniques: The Changing B2B Buyer

4 votes, average: 4.00 out of 5 | 2065 views

Access top resources, glossary terms and expert guidance to help reduce risk and close deals faster with these lead generation tips and techniques.

Practical B-to-B Lead Generation: 7 Tips from MarketingSherpa

No ratings for this post. | 944 views

Get practical BtoB lead generation tips from MarketingSherpa in this webinar. Tips include: making your content more relevant and measuring lead quality.

Lead Generation for the Complex Sale

By Brian Carroll

1 vote, average: 5.00 out of 5 | 1216 views

Read Lead Generation for the Complex Sale by Brian Carroll to get a step by step approach to get your company’s lead generation on track – from Marketo.

Your privacy is important to us.

Demo Free Trial

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.