Lead Generation
Lead Generation Top Research, Guides and Best Practices
Utilize the most up-to-date lead generation guides and success kits to identify and obtain the hottest sales leads. See how you can increase effectiveness across all business functions by generating more qualified leads, amplifying sales pipeline velocity, and improving sales and marketing alignment through leveraging lead generation software.
Access the top lead generation tools and resources below and start increasing the number, and quality, of leads you pass to Sales.
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Using Mobile, Social and Video for Lead Generation and Increased Revenue
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Jon Miller, VP Marketing at Marketo and Joan Babinski, VP of Marketing at Brainshark show you how to use video, social and mobile content for lead generation.
CSO Insights 2011 Lead Management Optimization Study results
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This 2011 study reveals key trends in lead scoring, lead nurturing lead management. See how industry leaders are generating sales.
Event Marketing Secrets: Generating Real Buzz that Drives Registrations, Attendance and ROI
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In this webinar, executives from Salesforce, Marketo, and Eventbrite show you how to build successful B2B events.
2010 Lead Generation Marketing Key Trends and Analysis
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Learn how your peers are optimizing their lead generation efforts and use these specific insights to make changes in your own lead generation investments, strategy and more. Important information you can glean from this study includes companies' top strategic marketing objectives, top lead generation programs and the ability to effectively execute lead campaigns. This study also provides the recommendations for going forward and the five critical success factors that contribute to success.
Lead Generations Tips & Techniques: The Changing B2B Buyer
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Access top resources, glossary terms and expert guidance to help reduce risk and close deals faster with these lead generation tips and techniques – part of The Changing B2B Buyer Cheat Sheet from Marketo.
Practical B-to-B Lead Generation: 7 Tips from MarketingSherpa
No ratings for this post. | 840 views
In this MarketingSherpa/Marketo webinar, Anne Holland, founder of MarketingSherpa, gives the seven top tips for marketers, gleaned from their new B-to-B Lead Generation Handbook. Based on real-life data, information for the Lead Generation Handbook comes from surveys of marketers, consumers and agency professionals, lab tests and partnered research, and over 800 Sherpa case studies. Lead generation tips include: Dropping some registration barriers, making content more relevant to prospects and measuring evolving lead quality. (28 minutes)
Lead Generation for the Complex Sale
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About the Author
Brian Carroll is the CEO of InTouch, a leading provider of lead generation services for the complex sale. Having helped his team and clients daily to optimize lead generation ROI, Brian developed expertise related to B2B marketing, lead generation and the complex sale. Along with his successful blog, B2B Lead Generation, Brian has been profiled and cited in publications including, BtoB Magazine, The Wall Street Journal, Selling Power, CMO Magazine, Target Marketing, MarketingSherpaDM News and more.
About the Book
In today’s B2B setting, the complex sale is becoming a norm. Although it is difficult to maintain a reliable bank of qualified leads in your pipeline, Lead Generation for the Complex Sale provides you with vital strategies to help you instantly hasten company growth, improve sales performance and gain new customers. In this B2B marketing and sales book, Brian Carroll leads you through with a step-by-step approach to get your company's lead generation on the right track.
You’ll learn to:
- Define your ideal leads and target your ideal customer.
- Construct your lead generation plan in order to stay ahead of your competition.
- Improve marketing and sales alignment and optimize the number of leads
- Increase the percentage of leads that become profitable customers
- And much more!
