Landing Pages
Landing Page Optimization Success Kit
Learn how to generate more leads, improve conversion rates and increase marketing ROI by building effective landing pages.
Tools and Best Practices
Landing pages that are relevant and optimized generate higher conversion rates, meaning you get more leads whenever someone clicks your ads or emails.
Learn how to test landing pages, maximize conversions and increase marketing ROI by downloading best practices, webinars, and podcasts.
Sort by:
Winning with Better Landing Pages - Top 5 Secrets to Lifting Conversions
| 1201 views
95% or more of the traffic you worked so hard to drive to your landing page is probably bouncing right off again… wasted. With a few simple changes to copy, layout, call-to-action, web form, and submit buttons, you can gain 20-60% more conversions from the same amount of traffic. Anne Holland, publisher of the addictive A/B testing Case Studies site, WhichTestWon.com, and Jon Miller, VP of Marketing at Marketo, share real-life examples of marketers who increased conversions with basic landing page tests and changes.
Landing Page Optimization Success Kit
A Marketo Success Kit
| 2372 views
Discover the value of optimizing landing pages with the Marketo Landing Page Optimization Success Kit! Learn how to generate more leads, improve conversion rates and increase marketing ROI by building effective landing pages.
Landing Page Optimization Cheat Sheet
| 1864 views
This cheat sheet includes everything you need in order to get started with landing page optimization. The Landing Page Optimization Cheat Sheet will help when choosing which pages to optimize first and the top metrics to use when measuring ROI. This sheet also guides you through the anatomy of a landing page, with a review of its basic components that aid in improving your conversion goals.
Landing Page Calculator
A Marketo Online Calculator
| 6232 views
If you test too many items, you won't get significant results. How many test versions can you have? Use this calculator to find out. In only two easy steps, you are on your way to optimizing your landing page strategy with zero help from IT.
Building Effective Landing Pages
A Marketo eBook
| 3322 views
Marketing studies have shown that 93% of B2B buyers begin their buying process using Internet search. So shouldn’t you be where the buyers are? It’s the B2B marketer’s job to educate the buyer in the early stages of the buying cycle. Learn to create compelling landing pages that prospects will want to research. This document tells you why landing pages are an important part of your online marketing campaigns and lists the top ten ways to use them to increase your conversion rates. Find out the best practices for designing landing pages, including which layout, templates and graphics to use.
Practical Tips to Raise your Landing Page Conversions
A MarketingSherpa On-Demand Webinar
No ratings for this post. | 595 views
In this webinar, discover new research from MarketingSherpa on practical tips on how to lift conversion response. Techniques to help you increase your landing page conversion rate include creating dynamic search copy, testing registrant forms and improving eye flow. Find which landing page tests work best for your company today!
Landing Page Testing: How Much Is Too Much?
A Marketo B2B Marketing blog post
No ratings for this post. | 190 views
I've written quite a bit about the value of testing every part of your online campaigns. Michael Egan of Yahoo! Search Marketing further explains the value of testing, even for the best marketers:
Ten Tips for Lead Generation Landing Pages
A TopRank Blog
No ratings for this post. | 587 views
Improving your landing pages can increase your conversion by 40% or more. In Marketo’s experience, optimized landing pages can increase by as high as 200%. Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale. Use the tested and proven tips includes in this post to improve and optimize your landing pages.
Landing Page Optimization Success Kit
A Marketo Success Kit
| 2372 views
Discover the value of optimizing landing pages with the Marketo Landing Page Optimization Success Kit! Learn how to generate more leads, improve conversion rates and increase marketing ROI by building effective landing pages.
Landing Page Optimization Cheat Sheet
| 1864 views
This cheat sheet includes everything you need in order to get started with landing page optimization. The Landing Page Optimization Cheat Sheet will help when choosing which pages to optimize first and the top metrics to use when measuring ROI. This sheet also guides you through the anatomy of a landing page, with a review of its basic components that aid in improving your conversion goals.
Winning with Better Landing Pages - Top 5 Secrets to Lifting Conversions
| 1201 views
95% or more of the traffic you worked so hard to drive to your landing page is probably bouncing right off again… wasted. With a few simple changes to copy, layout, call-to-action, web form, and submit buttons, you can gain 20-60% more conversions from the same amount of traffic. Anne Holland, publisher of the addictive A/B testing Case Studies site, WhichTestWon.com, and Jon Miller, VP of Marketing at Marketo, share real-life examples of marketers who increased conversions with basic landing page tests and changes.
Practical Tips to Raise your Landing Page Conversions
A MarketingSherpa On-Demand Webinar
No ratings for this post. | 595 views
In this webinar, discover new research from MarketingSherpa on practical tips on how to lift conversion response. Techniques to help you increase your landing page conversion rate include creating dynamic search copy, testing registrant forms and improving eye flow. Find which landing page tests work best for your company today!
Building Effective Landing Pages
A Marketo eBook
| 3322 views
Marketing studies have shown that 93% of B2B buyers begin their buying process using Internet search. So shouldn’t you be where the buyers are? It’s the B2B marketer’s job to educate the buyer in the early stages of the buying cycle. Learn to create compelling landing pages that prospects will want to research. This document tells you why landing pages are an important part of your online marketing campaigns and lists the top ten ways to use them to increase your conversion rates. Find out the best practices for designing landing pages, including which layout, templates and graphics to use.
Landing Page Calculator
A Marketo Online Calculator
| 6232 views
If you test too many items, you won't get significant results. How many test versions can you have? Use this calculator to find out. In only two easy steps, you are on your way to optimizing your landing page strategy with zero help from IT.
Ten Tips for Lead Generation Landing Pages
A TopRank Blog
No ratings for this post. | 587 views
Improving your landing pages can increase your conversion by 40% or more. In Marketo’s experience, optimized landing pages can increase by as high as 200%. Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale. Use the tested and proven tips includes in this post to improve and optimize your landing pages.