Inbound Marketing

Inbound Marketing Research, Guides and Best Practices

A robust and effecting marketing campaign drives traffic, forges new connections and delivers sales leads. Quality lead generation via inbound marketing can be enhanced with the right information and tools. Learn about current inbound marketing research, study our guides and read about best practices. See what you can do to increase your organization’s inbound marketing effectiveness.

Access the top inbound marketing tips, tools and research below to increase the quality of your leads.

B2B Inbound Marketing Success Kit

2 votes, average: 5.00 out of 5 | 811 views

Discover how to attract new customers to your website and nurture them through the buying cycle with the Marketo Inbound Marketing Success Kit.

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Inbound Marketing Cheat Sheet

5 votes, average: 4.40 out of 5 | 1545 views

Inbound marketing attracts customers to you so you don’t have to spend all your resources chasing them. Here is everything you need to know about inbound marketing.

The CMO Guide to Inbound Marketing

4 votes, average: 5.00 out of 5 | 2826 views

With the abundance of information on the internet, the job of marketers is no longer to find leads; it is to help leads find you. Inbound marketing is a key component of this new strategy. This white paper explores the marketing executive’s role in shaping a successful inbound marketing strategy.

Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program

9 votes, average: 4.89 out of 5 | 10819 views

Multiple the effects of your inbound marketing program, and more effectively connect with buyers, by reading the Marketo white paper, Amplify Your Impact.

Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing

1 vote, average: 5.00 out of 5 | 502 views

Learn how inbound marketing techniques can help you better engage with prospects - and boost your bottom-line - with this webinar by from Marketo and the AMA.

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.