Targeted Email Marketing
B2B Email Marketing Success Kit
Discover how to maximize deliverability, improve email programs and develop emails for the mobile device.
Tools and Best Practices
Targeted email marketing needs of B2B marketing companies, because of the complex sales cycles, are underserved by most email service providers.
Learn how to optimize targeted email marketing campaigns and maximize email deliverability by downloading best practices, webinars, and podcasts.
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B2B Email Marketing Success Kit
A Marketo Success Kit
| 582 views
Learn how to optimize your targeted email marketing campaigns with the Marketo B2B Email Marketing Success Kit. Discover how to maximize deliverability, improve email programs and develop emails for the mobile device.
B2B Email Marketing Cheat Sheet
| 546 views
The B2B Email Marketing Cheat Sheet provides a glossary of terms and basic techniques to serve as a foundation for your email marketing efforts. This cheat sheet includes advanced techniques, best practices and analyst facts to help fully optimize your email marketing strategies. Learn the common misconceptions of B2B email marketing and discover how to optimize your email programs Use the top metrics provided in this cheat sheet to measure ROI with email marketing.
Marketo Email Marketing: Thinking Outside the Inbox
A Marketo Solution Brief
| 339 views
Content creation. Deliverability. CAN-SPAM laws. These challenges are easier to face with the right solution on hand. Here's a quick look at what makes Marketo unique, along with some helpful tips on making your emails shine. Learn the techniques that help your emails reach the inbox, such as using A/B testing, segmentation and automation. Make sure you participate in relevant conversations and engage with prospects in meaningful ways. Send the right message at the right time and your recipients will greatly appreciate your efforts.
B2B Email Marketing and Lead Nurturing
A Marketo Webinar
| 295 views
Increasing Response to your Email Marketing Programs
A Marketo eBook
| 245 views
The most common — and most effective — way to nurture B2B leads is through email. For a nurturing program to be effective, you need your email marketing skills to be top-notch. Discover the eight practical tips for B2B email marketing success. From content creation to subject lines and titles, attention to detail is key when creating a dialogue with email recipients. Also, take a look at Marketo’s email marketing strategies.
Mobile Email Marketing
| 186 views
Did you know that 64% of B2B decision makers read emails on a mobile device? Download this white paper and learn tips and best practices on creating readable emails for the Smartphone. Get access to the top mobile marketing resources and learn the format, design and frequency that help your messages reach the mobile phone. Also, discover the top ten email clients used by business recipients to help optimize your mobile marketing strategies.
Email Measurement: Opens or Clicks?
A MarketingSherpa Podcast
| 166 views
Stefan Tornquist, MarketingSherpa's Research Director, discusses measuring email effectiveness in this excerpt from the MarketingSherpa & Marketo webinar "New Insights for Marketing Business Technology."
Email Marketing for Lead Generation: Tips from MarketingSherpa
A Marketo On-Demand Webinar
| 164 views
B2B Email Marketing Success Kit
A Marketo Success Kit
| 582 views
Learn how to optimize your targeted email marketing campaigns with the Marketo B2B Email Marketing Success Kit. Discover how to maximize deliverability, improve email programs and develop emails for the mobile device.
B2B Email Marketing Cheat Sheet
| 546 views
The B2B Email Marketing Cheat Sheet provides a glossary of terms and basic techniques to serve as a foundation for your email marketing efforts. This cheat sheet includes advanced techniques, best practices and analyst facts to help fully optimize your email marketing strategies. Learn the common misconceptions of B2B email marketing and discover how to optimize your email programs Use the top metrics provided in this cheat sheet to measure ROI with email marketing.
Marketo Email Marketing: Thinking Outside the Inbox
A Marketo Solution Brief
| 339 views
Content creation. Deliverability. CAN-SPAM laws. These challenges are easier to face with the right solution on hand. Here's a quick look at what makes Marketo unique, along with some helpful tips on making your emails shine. Learn the techniques that help your emails reach the inbox, such as using A/B testing, segmentation and automation. Make sure you participate in relevant conversations and engage with prospects in meaningful ways. Send the right message at the right time and your recipients will greatly appreciate your efforts.
Mobile Email Marketing
| 186 views
Did you know that 64% of B2B decision makers read emails on a mobile device? Download this white paper and learn tips and best practices on creating readable emails for the Smartphone. Get access to the top mobile marketing resources and learn the format, design and frequency that help your messages reach the mobile phone. Also, discover the top ten email clients used by business recipients to help optimize your mobile marketing strategies.
B2B Email Marketing and Lead Nurturing
A Marketo Webinar
| 295 views
Email Marketing for Lead Generation: Tips from MarketingSherpa
A Marketo On-Demand Webinar
| 164 views
Increasing Response to your Email Marketing Programs
A Marketo eBook
| 245 views
The most common — and most effective — way to nurture B2B leads is through email. For a nurturing program to be effective, you need your email marketing skills to be top-notch. Discover the eight practical tips for B2B email marketing success. From content creation to subject lines and titles, attention to detail is key when creating a dialogue with email recipients. Also, take a look at Marketo’s email marketing strategies.
Email Measurement: Opens or Clicks?
A MarketingSherpa Podcast
| 166 views
Stefan Tornquist, MarketingSherpa's Research Director, discusses measuring email effectiveness in this excerpt from the MarketingSherpa & Marketo webinar "New Insights for Marketing Business Technology."
