Targeted Email Marketing
B2B Email Marketing Success Kit
Discover how to maximize deliverability, improve email programs and develop emails for the mobile device.
Tools and Best Practices
Targeted email marketing needs of B2B marketing companies, because of the complex sales cycles, are underserved by most email service providers.
Learn how to optimize targeted email marketing campaigns and maximize email deliverability by downloading best practices, webinars, and podcasts.
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Email Marketing Benchmark Results
Comparisons and Best Practices from the Marketo Benchmark on Email Marketing
| 444 views
Find out how your B2B email marketing results compare to Top Performers and what tactics will boost your email marketing programs’ effectiveness.
Compare Your Email Marketing Results!
| 4533 views
Here’s a quick, easy way to not only gain insight into the successes, or lack thereof, of others’ campaigns, but also put in your two cents on your own email marketing! Participate in the Marketo Benchmark on Email Marketing and get free, personalized comparisons and recommendations on your email marketing effectiveness.
The Email Marketing Check-Up
A Marketo Revenue Masters Webinar presented by ClickZ
| 4973 views
On July 21, 2011, Shar VanBoskirk, VP and principal analyst at Forrester Research, joined up with Jon Miller, Marketo's VP of Marketing, to discuss why some organizations fail at email marketing and others succeed. Now available on-demand through our website, this webinar walks B2B marketers through the characteristics of a healthy, thriving email program, details how to provide an excellent email user experience, and offers best practices for email deliverability and measuring email campaign results.
![The Evolution of Spam [Infographic]](http://www.marketo.com/_includes/wp/resources/wp-content/uploads/2011/06/Spam-Infographic-thumb.png)
The Evolution of Spam [Infographic]
| 354 views
According to Google, the term "spam" can refer to either a canned meat product made mainly from ham, or to irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Either way, it should not be a part of your email marketing. Enjoy this fun infographic, and refer to the bottom for email marketing best practices to ensure that you won't look like a spammer.
B2B Email Marketing Success Kit
A Marketo Success Kit
| 12294 views
Learn how to optimize your targeted email marketing campaigns with the Marketo B2B Email Marketing Success Kit. Discover how to maximize deliverability, improve email programs and develop emails for the mobile device.
B2B Email Marketing Cheat Sheet
| 2385 views
The B2B Email Marketing Cheat Sheet provides a glossary of terms and basic techniques to serve as a foundation for your email marketing efforts. This cheat sheet includes advanced techniques, best practices and analyst facts to help fully optimize your email marketing strategies. Learn the common misconceptions of B2B email marketing and discover how to optimize your email programs Use the top metrics provided in this cheat sheet to measure ROI with email marketing.
B2B Email Marketing and Lead Nurturing
A Marketo Webinar
| 2001 views
Mobile Email Marketing
| 660 views
Did you know that 64% of B2B decision makers read emails on a mobile device? Download this white paper and learn tips and best practices on creating readable emails for the Smartphone. Get access to the top mobile marketing resources and learn the format, design and frequency that help your messages reach the mobile phone. Also, discover the top ten email clients used by business recipients to help optimize your mobile marketing strategies.
Marketo Email Marketing: Thinking Outside the Inbox
A Marketo Solution Brief
| 1940 views
Content creation. Deliverability. CAN-SPAM laws. These challenges are easier to face with the right solution on hand. Here's a quick look at what makes Marketo unique, along with some helpful tips on making your emails shine. Learn the techniques that help your emails reach the inbox, such as using A/B testing, segmentation and automation. Make sure you participate in relevant conversations and engage with prospects in meaningful ways. Send the right message at the right time and your recipients will greatly appreciate your efforts.
Increasing Response to your Email Marketing Programs
A Marketo eBook
| 822 views
The most common — and most effective — way to nurture B2B leads is through email. For a nurturing program to be effective, you need your email marketing skills to be top-notch. Discover the eight practical tips for B2B email marketing success. From content creation to subject lines and titles, attention to detail is key when creating a dialogue with email recipients. Also, take a look at Marketo’s email marketing strategies.
Email Marketing for Lead Generation: Tips from MarketingSherpa
A Marketo On-Demand Webinar
| 554 views
Email Measurement: Opens or Clicks?
A MarketingSherpa Podcast
| 300 views
Stefan Tornquist, MarketingSherpa's Research Director, discusses measuring email effectiveness in this excerpt from the MarketingSherpa & Marketo webinar "New Insights for Marketing Business Technology."
B2B Email Marketing Success Kit
A Marketo Success Kit
| 12294 views
Learn how to optimize your targeted email marketing campaigns with the Marketo B2B Email Marketing Success Kit. Discover how to maximize deliverability, improve email programs and develop emails for the mobile device.
B2B Email Marketing Cheat Sheet
| 2385 views
The B2B Email Marketing Cheat Sheet provides a glossary of terms and basic techniques to serve as a foundation for your email marketing efforts. This cheat sheet includes advanced techniques, best practices and analyst facts to help fully optimize your email marketing strategies. Learn the common misconceptions of B2B email marketing and discover how to optimize your email programs Use the top metrics provided in this cheat sheet to measure ROI with email marketing.
Mobile Email Marketing
| 660 views
Did you know that 64% of B2B decision makers read emails on a mobile device? Download this white paper and learn tips and best practices on creating readable emails for the Smartphone. Get access to the top mobile marketing resources and learn the format, design and frequency that help your messages reach the mobile phone. Also, discover the top ten email clients used by business recipients to help optimize your mobile marketing strategies.
Marketo Email Marketing: Thinking Outside the Inbox
A Marketo Solution Brief
| 1940 views
Content creation. Deliverability. CAN-SPAM laws. These challenges are easier to face with the right solution on hand. Here's a quick look at what makes Marketo unique, along with some helpful tips on making your emails shine. Learn the techniques that help your emails reach the inbox, such as using A/B testing, segmentation and automation. Make sure you participate in relevant conversations and engage with prospects in meaningful ways. Send the right message at the right time and your recipients will greatly appreciate your efforts.
The Email Marketing Check-Up
A Marketo Revenue Masters Webinar presented by ClickZ
| 4973 views
On July 21, 2011, Shar VanBoskirk, VP and principal analyst at Forrester Research, joined up with Jon Miller, Marketo's VP of Marketing, to discuss why some organizations fail at email marketing and others succeed. Now available on-demand through our website, this webinar walks B2B marketers through the characteristics of a healthy, thriving email program, details how to provide an excellent email user experience, and offers best practices for email deliverability and measuring email campaign results.
B2B Email Marketing and Lead Nurturing
A Marketo Webinar
| 2001 views
Email Marketing for Lead Generation: Tips from MarketingSherpa
A Marketo On-Demand Webinar
| 554 views
Increasing Response to your Email Marketing Programs
A Marketo eBook
| 822 views
The most common — and most effective — way to nurture B2B leads is through email. For a nurturing program to be effective, you need your email marketing skills to be top-notch. Discover the eight practical tips for B2B email marketing success. From content creation to subject lines and titles, attention to detail is key when creating a dialogue with email recipients. Also, take a look at Marketo’s email marketing strategies.
Email Measurement: Opens or Clicks?
A MarketingSherpa Podcast
| 300 views
Stefan Tornquist, MarketingSherpa's Research Director, discusses measuring email effectiveness in this excerpt from the MarketingSherpa & Marketo webinar "New Insights for Marketing Business Technology."