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Targeted Email Marketing

Tools and Best Practices

Targeted email marketing needs of B2B marketing companies, because of the complex sales cycles, are underserved by most email service providers.

Learn how to optimize targeted email marketing campaigns and maximize email deliverability by downloading best practices, webinars, and podcasts.

B2B Email Marketing Success Kit

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Email Marketing Benchmark Results

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  679 views

Find out how your B2B email marketing results compare to Top Performers and learn tactics to boost your email marketing programs’ effectiveness.

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Compare Your Email Marketing Results!

119 votes, average: 3.82 out of 5119 votes, average: 3.82 out of 5119 votes, average: 3.82 out of 5119 votes, average: 3.82 out of 5119 votes, average: 3.82 out of 5  |  5598 views

Find out how your email marketing results compare to others. Get a free, personalized report with recommendations for improving your email marketing.

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The Email Marketing Check-Up

7 votes, average: 4.14 out of 57 votes, average: 4.14 out of 57 votes, average: 4.14 out of 57 votes, average: 4.14 out of 57 votes, average: 4.14 out of 5  |  6806 views

Forrester Research VP Shar VanBoskirk and Marketo VP of Marketing Jon Miller show you why some organizations succeed with email marketing while others fail.

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The Evolution of Spam [Infographic]

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5  |  485 views

This infographic, shows you best practices in email marketing so you don't behave like a spammer.

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B2B Email Marketing Success Kit

16 votes, average: 3.50 out of 516 votes, average: 3.50 out of 516 votes, average: 3.50 out of 516 votes, average: 3.50 out of 516 votes, average: 3.50 out of 5  |  13794 views

Discover how to maximize deliverability, improve email programs and develop emails for the mobile device.

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B2B Email Marketing Cheat Sheet

4 votes, average: 3.25 out of 54 votes, average: 3.25 out of 54 votes, average: 3.25 out of 54 votes, average: 3.25 out of 54 votes, average: 3.25 out of 5  |  2782 views

Use this cheat sheet from Marketo to learn advanced techniques and best practices for your b2b email marketing campaigns.

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B2B Email Marketing and Lead Nurturing

5 votes, average: 4.80 out of 55 votes, average: 4.80 out of 55 votes, average: 4.80 out of 55 votes, average: 4.80 out of 55 votes, average: 4.80 out of 5  |  2429 views

Learn the basics of email marketing and b2b lead nurturing by downloading this Marketo webinar.

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Mobile Email Marketing

4 votes, average: 4.25 out of 54 votes, average: 4.25 out of 54 votes, average: 4.25 out of 54 votes, average: 4.25 out of 54 votes, average: 4.25 out of 5  |  764 views

Learn tips and best practices for mobile email marketing. Download the Marketo white paper for more.

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Marketo Email Marketing: Thinking Outside the Inbox

4 votes, average: 3.50 out of 54 votes, average: 3.50 out of 54 votes, average: 3.50 out of 54 votes, average: 3.50 out of 54 votes, average: 3.50 out of 5  |  2331 views

Learn the techniques that help your emails reach the inbox, such as using A/B testing, segmentation and automation.

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Increasing Response to your Email Marketing Programs

2 votes, average: 4.00 out of 52 votes, average: 4.00 out of 52 votes, average: 4.00 out of 52 votes, average: 4.00 out of 52 votes, average: 4.00 out of 5  |  923 views

Increase responses to your email marketing programs by implementing 8 email marketing tips included in this eBook by Marketo.

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Email Marketing for Lead Generation: Tips from MarketingSherpa

2 votes, average: 4.00 out of 52 votes, average: 4.00 out of 52 votes, average: 4.00 out of 52 votes, average: 4.00 out of 52 votes, average: 4.00 out of 5  |  645 views

Download this Marketo webinar and hear about seven lessons to optimize and increase email marketing lead generation.

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Email Measurement: Opens or Clicks?

2 votes, average: 4.00 out of 52 votes, average: 4.00 out of 52 votes, average: 4.00 out of 52 votes, average: 4.00 out of 52 votes, average: 4.00 out of 5  |  341 views

Listen to Stefan Tornquist of MarketingSherpa discussing measuring email marketing in this Marketo podcast.

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