Demand Generation
Demand Generation Success Kit
Learn how to qualify and prioritize prospects, nurture qualified leads, align marketing with sales and optimize results.
Buyer’s Guides and Best Practices
Demand generation is the evolution of traditional lead generation. Unlike traditional programs that throw any lead over the wall to sales, it is about qualifying and prioritizing prospects, nurturing a steady crop of qualified leads that want to engage with sales, aligning marketing with sales, and measuring and optimizing the results over time.
Research demand generation and learn the latest best practices by downloading free webinars, analyst reports and buyer’s guides.
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Demand Generation Success Kit
A Marketo Success Kit
| 896 views
Improve your marketing results with the Marketo Demand Generation Success Kit! Learn how to qualify and prioritize prospects, nurture qualified leads, align marketing with sales and optimize results.
Marketo's Secret Sauce for Demand Generation
A Marketo On-Demand Webinar
| 814 views
2010 Lead Generation Optimization Key Trends and Analysis
A CSO Insights Study
| 669 views
Learn how your peers are optimizing their lead generation efforts and use these specific insights to make changes in your own lead generation investments, strategy and more. Important information you can glean from this study includes companies' top strategic marketing objectives, top lead generation programs and the ability to effectively execute lead campaigns. This study also provides the recommendations for going forward and the five critical success factors that contribute to success.
Download the PDF >>
You Don’t Know Jack About Online Marketing
A Marketo quiz
| 542 views
Are you a B2B Online Marketing guru? Test your knowledge of the latest B2B online marketing techniques and tactics in “You Don’t Know Jack About Online Marketing,” an interactive quiz game from Marketo.
- Think you’re a lead generation pro? Tell us what “BANT” stands for.
- In touch with lead nurturing? Then you’d better know what a drip campaign is.
- Ready to test your knowledge of demand generation? Tell us the secrets to driving organic search traffic.
- Are you an expert in marketing automation? Then surely you know the cost of not implementing a marketing automation system.
Creating Content that Sells: A Guide to Content Marketing for Demand Generation
| 371 views
Start effectively engaging the right prospects with the correct content. Learn how to construct a solid knowledge of content marketing, match buyer personas with marketing materials and calculate the ROI. Create a powerful mix of content and social media to directly improve results and drive demand. Content marketing is more than just white papers. Discover how to reduce risk in the B2B buying process, improve content registration and optimize your existing content. Use this guide to map out your own buying stages and determine which content to best associate with those stages.
How to Find New Customers
A Fearless Competitor white paper
| 368 views
As the definitive guide to driving demand for your company’s product and services, this paper provides best practices to help solve the problems businesses face today. In this white paper learn how to:
- Find new customers by driving demand for your products and services.
- Align your educational content to the way your customers actually buy.
- Leverage marketing automation to become the trusted advisor.
- Fill the sales pipeline by nurturing decision makers until they are ready.
- And more!
B2B Marketing Optimization Secrets
3 Steps to Improving your B2B Marketing Results through Optimization
| 277 views
In B2B marketing, small changes can mean big differences to the success of marketing programs. But often, we put programs into place and consider them a success just because we meet plan goals, forgetting to take into consideration what more could have been gained if the campaign were optimized. The secret to getting the most out of your campaigns is to optimize continually — pre-click, post-click, and post-conversion.
This white paper from Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive, and Maria Pergolino from Marketo will help companies make the most of B2B marketing campaigns including:
- Search Engine Optimization
- Pay Per Click Advertising
- Landing Page Conversions
- Lead Nurturing
- Lead Scoring
Customer 2.0: the changing nature of buyer behavior
A Focus Presentation
| 215 views
Do you know which decisions are the most important in order to stay in business? The decisions you need in order to thrive? These big decisions are the ones that revolve around the customer. In the advent of the Internet, buyer behavior has changed forever. Listen to Scott Albro, CEO of Focus.com, as he shares the key data and information that highlights the shift in buyer behavior and how customers are going about making these ‘considered purchases.’ In this video you’ll learn:
- Why customers are now in charge
- The specific aspects that have changed in buyer behavior
- What vendors can do to account for these changes
Demand Generation - What's in it for Me
| 205 views
Why should marketers change from basic lead generation tactics to more strategic demand generation initiatives? This paper summarizes the benefits of beginning a demand generation program. Learn how Marketo developed a demand generation program to distinguish lead generation and demand generation. Realize the importance of awareness, lead recycling and lead scoring. Discover how to keep your sales funnel full, nourish awareness and prove accountability.
The Changing B2B Buyer
| 205 views
The Changing B2B Buyer Cheat Sheet helps you adapt to the evolving B2B buying process. Including basic and advanced techniques to engage the B2B buyer, this sheet provides insight into the different buying stages involved in the B2B decision-making process. Discover how to leverage social media to build valuable relationships with buyers and provide deeper insight for sales. You will have access to top resources, glossary terms and expert guidance to help you reduce risk and close deals faster.
B2B Marketing Optimization Secrets Presentation Slides
Slides from a Marketo Webinar
No ratings for this post. | 167 views
Are you getting the most out of your B2B marketing campaigns? These slides taken from the B2B optimization webinar, Secrets to B2B Marketing Success, will help your company continually create more effective campaigns - pre-click, post-click and post conversion. Discover how to increase conversions with SEO, the most effective Online Marketing tactic for conversions. Create awareness, nurture and convert leads by improving your search marketing and email marketing strategy at your organization.
Practical B-to-B Lead Generation: 7 Tips from MarketingSherpa
A Marketo On-Demand Webinar
No ratings for this post. | 150 views
Making the Right Start with Demand Generation Systems
A Modern B2B Marketing Webinar on Demand
| 146 views
- How to know what you need in a system and find a system that has it
- What to do before deployment so you can hit the ground running
- How to select initial marketing campaigns that deliver great value quickly
- Striking a balance between immediate results and long-term business improvement
Raab Guide to Demand Generation Systems
A Third Party Expert Guide
| 146 views
Practical B2B Lead Generation featuring MarketingSherpa
A Marketo Podcast
No ratings for this post. | 145 views
Practical B-to-B Lead Generation: 7 Tips from MarketingSherpa
In part 2 of a 3 part series, Anne Holland, founder of MarketingSherpa, and Marketo's Jon Miller chat about lead generation. (28 minutes)
Demand Generation Quiz: How Good Are You?
A Modern B2B Marketing blog post
No ratings for this post. | 137 views
How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Ask these questions to yourself, your boss, your direct reports, your head of sales, and any other stakeholders in your demand generation process. Questions cover important topics to address, such as lead generation, lead follow-up, marketing efficiency and demonstrating ROI. Take this test, interpret the results and find out if you’re ready to take the next step.
Supercharge Your Demand Generation
with Personalization
A Marketo On-Demand Webinar
No ratings for this post. | 131 views
Turn Inbound Traffic into Leads and Revenue
A Marketo On-Demand Webinar
No ratings for this post. | 126 views
Using White Papers to Generate and Nurture B2B Leads
A Marketo Podcast
No ratings for this post. | 123 views
In this podcast with Michael Stelzner, the author of Writing White Papers, learn how different kinds of white papers can be used for different marketing purposes, from demand generation to nurturing, and how blogging fits into your white paper strategy.
Marketing Sherpa Insights for Marketing High Tech to Businesses
A Marketo On-Demand Webinar
No ratings for this post. | 120 views
8 Ways The Internet Changed Software Marketing
A Modern B2B Marketing blog post
No ratings for this post. | 119 views
A key theme of this B2B marketing blog is that the internet has completely transformed best-practices in technology marketing. In the past seven years, perhaps no company has done more to establish the new best practices than Salesforce.com. By unshackling themselves from the constraints of traditional B2B marketing and sales models, Salesforce.com has emerged as the dominant player in their market.
Infuse Innovation into Demand Generation
A Marketo Webinar featuring ShipServ, Astadia and Velocity
No ratings for this post. | 119 views
Top 5 Challenges for B2B Demand Generation Marketers
A Modern B2B Marketing blog post
No ratings for this post. | 112 views
I'm here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5.
Demand Generation Success Kit
A Marketo Success Kit
| 896 views
Improve your marketing results with the Marketo Demand Generation Success Kit! Learn how to qualify and prioritize prospects, nurture qualified leads, align marketing with sales and optimize results.
2010 Lead Generation Optimization Key Trends and Analysis
A CSO Insights Study
| 669 views
Learn how your peers are optimizing their lead generation efforts and use these specific insights to make changes in your own lead generation investments, strategy and more. Important information you can glean from this study includes companies' top strategic marketing objectives, top lead generation programs and the ability to effectively execute lead campaigns. This study also provides the recommendations for going forward and the five critical success factors that contribute to success.
Download the PDF >>Creating Content that Sells: A Guide to Content Marketing for Demand Generation
| 371 views
Start effectively engaging the right prospects with the correct content. Learn how to construct a solid knowledge of content marketing, match buyer personas with marketing materials and calculate the ROI. Create a powerful mix of content and social media to directly improve results and drive demand. Content marketing is more than just white papers. Discover how to reduce risk in the B2B buying process, improve content registration and optimize your existing content. Use this guide to map out your own buying stages and determine which content to best associate with those stages.
How to Find New Customers
A Fearless Competitor white paper
| 368 views
As the definitive guide to driving demand for your company’s product and services, this paper provides best practices to help solve the problems businesses face today. In this white paper learn how to:
- Find new customers by driving demand for your products and services.
- Align your educational content to the way your customers actually buy.
- Leverage marketing automation to become the trusted advisor.
- Fill the sales pipeline by nurturing decision makers until they are ready.
- And more!
B2B Marketing Optimization Secrets
3 Steps to Improving your B2B Marketing Results through Optimization
| 277 views
In B2B marketing, small changes can mean big differences to the success of marketing programs. But often, we put programs into place and consider them a success just because we meet plan goals, forgetting to take into consideration what more could have been gained if the campaign were optimized. The secret to getting the most out of your campaigns is to optimize continually — pre-click, post-click, and post-conversion.
This white paper from Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive, and Maria Pergolino from Marketo will help companies make the most of B2B marketing campaigns including:
- Search Engine Optimization
- Pay Per Click Advertising
- Landing Page Conversions
- Lead Nurturing
- Lead Scoring
Demand Generation - What's in it for Me
| 205 views
Why should marketers change from basic lead generation tactics to more strategic demand generation initiatives? This paper summarizes the benefits of beginning a demand generation program. Learn how Marketo developed a demand generation program to distinguish lead generation and demand generation. Realize the importance of awareness, lead recycling and lead scoring. Discover how to keep your sales funnel full, nourish awareness and prove accountability.
The Changing B2B Buyer
| 205 views
The Changing B2B Buyer Cheat Sheet helps you adapt to the evolving B2B buying process. Including basic and advanced techniques to engage the B2B buyer, this sheet provides insight into the different buying stages involved in the B2B decision-making process. Discover how to leverage social media to build valuable relationships with buyers and provide deeper insight for sales. You will have access to top resources, glossary terms and expert guidance to help you reduce risk and close deals faster.
Raab Guide to Demand Generation Systems
A Third Party Expert Guide
| 146 views
Marketo's Secret Sauce for Demand Generation
A Marketo On-Demand Webinar
| 814 views
B2B Marketing Optimization Secrets Presentation Slides
Slides from a Marketo Webinar
No ratings for this post. | 167 views
Are you getting the most out of your B2B marketing campaigns? These slides taken from the B2B optimization webinar, Secrets to B2B Marketing Success, will help your company continually create more effective campaigns - pre-click, post-click and post conversion. Discover how to increase conversions with SEO, the most effective Online Marketing tactic for conversions. Create awareness, nurture and convert leads by improving your search marketing and email marketing strategy at your organization.
Practical B-to-B Lead Generation: 7 Tips from MarketingSherpa
A Marketo On-Demand Webinar
No ratings for this post. | 150 views
Making the Right Start with Demand Generation Systems
A Modern B2B Marketing Webinar on Demand
| 146 views
- How to know what you need in a system and find a system that has it
- What to do before deployment so you can hit the ground running
- How to select initial marketing campaigns that deliver great value quickly
- Striking a balance between immediate results and long-term business improvement
Supercharge Your Demand Generation
with Personalization
A Marketo On-Demand Webinar
No ratings for this post. | 131 views
Turn Inbound Traffic into Leads and Revenue
A Marketo On-Demand Webinar
No ratings for this post. | 126 views
Marketing Sherpa Insights for Marketing High Tech to Businesses
A Marketo On-Demand Webinar
No ratings for this post. | 120 views
Infuse Innovation into Demand Generation
A Marketo Webinar featuring ShipServ, Astadia and Velocity
No ratings for this post. | 119 views
You Don’t Know Jack About Online Marketing
A Marketo quiz
| 542 views
Are you a B2B Online Marketing guru? Test your knowledge of the latest B2B online marketing techniques and tactics in “You Don’t Know Jack About Online Marketing,” an interactive quiz game from Marketo.
- Think you’re a lead generation pro? Tell us what “BANT” stands for.
- In touch with lead nurturing? Then you’d better know what a drip campaign is.
- Ready to test your knowledge of demand generation? Tell us the secrets to driving organic search traffic.
- Are you an expert in marketing automation? Then surely you know the cost of not implementing a marketing automation system.
Customer 2.0: the changing nature of buyer behavior
A Focus Presentation
| 215 views
Do you know which decisions are the most important in order to stay in business? The decisions you need in order to thrive? These big decisions are the ones that revolve around the customer. In the advent of the Internet, buyer behavior has changed forever. Listen to Scott Albro, CEO of Focus.com, as he shares the key data and information that highlights the shift in buyer behavior and how customers are going about making these ‘considered purchases.’ In this video you’ll learn:
- Why customers are now in charge
- The specific aspects that have changed in buyer behavior
- What vendors can do to account for these changes
Practical B2B Lead Generation featuring MarketingSherpa
A Marketo Podcast
No ratings for this post. | 145 views
Practical B-to-B Lead Generation: 7 Tips from MarketingSherpa
In part 2 of a 3 part series, Anne Holland, founder of MarketingSherpa, and Marketo's Jon Miller chat about lead generation. (28 minutes)
Using White Papers to Generate and Nurture B2B Leads
A Marketo Podcast
No ratings for this post. | 123 views
In this podcast with Michael Stelzner, the author of Writing White Papers, learn how different kinds of white papers can be used for different marketing purposes, from demand generation to nurturing, and how blogging fits into your white paper strategy.
