Demand Generation
Buyer’s Guides and Best Practices
Demand generation is the evolution of traditional lead generation. Unlike traditional programs that throw any lead over the wall to sales, it is about qualifying and prioritizing prospects, nurturing a steady crop of qualified leads that want to engage with sales, aligning marketing with sales, and measuring and optimizing the results over time.
Research demand generation and learn the latest best practices by downloading free webinars, analyst reports and buyer’s guides.
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10 Strategies for Content Marketing, Events, & Marketing Automation Success
A Dreamforce 2011 Presentation
| 5841 views
In this informative webinar recorded live at Dreamforce 2011, Jon Miller, VP Marketing and Co-Founder of Marketo, and Ann Handley, Chief Content Officer of MarketingProfs, present 10 Strategies for Content Marketing, Events and Marketing Automation Success.
Marketo's Secret Sauce: 8 Secrets to Successful Online Events
How to Build and Implement Online Events that Over-Perform
| 456 views
Online events are vital to demand generation and brand reinforcement. They also represent a huge slice of your total marketing spend. How to get the most from them without overtaxing your already limited resources? In this webinar, Marketo Senior Director of Marketing Maria Pergolino draws on her experience with online events to share how to make yours a success.
Demand Generation: Marketo's Secret Sauce
A Marketo On-Demand Webinar
| 5517 views
In this eye-opening presentation led by Jon Miller, VP of Marketing and co-founder of Marketo, learn how Marketo is using marketing automation to nurture, score and deliver greater numbers of qualified leads – and how you can too through demand generation.
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This webinar will show you:
- practical steps for developing your lead nurturing plan
- a behind-the-scenes look at the Marketo lead nurturing program
- how a lead moves through the revenue cycle, from inquiry to customer
- how Marketo tracks awareness, shares best practices and closes more business faster
Google’s 2011 B2B Marketing Outlook for Demand Generation and Marketing Mix
| 790 views
Over the past year, B2B marketing relied more than ever on the Internet, and digital marketing yielded highly satisfying results for a majority of marketers. These are two key discoveries of a Google-commissioned survey of more than 600 B2B marketing professionals from a variety of industries and company sizes. The survey's findings have been released in a new report, the 2011 B2B Marketing Outlook.
Customer 2.0: the changing nature of buyer behavior
A Focus Presentation
| 578 views
Do you know which decisions are the most important in order to stay in business? The decisions you need in order to thrive? These big decisions are the ones that revolve around the customer. In the advent of the Internet, buyer behavior has changed forever. Listen to Scott Albro, CEO of Focus.com, as he shares the key data and information that highlights the shift in buyer behavior and how customers are going about making these ‘considered purchases.’ In this video you’ll learn:
- Why customers are now in charge
- The specific aspects that have changed in buyer behavior
- What vendors can do to account for these changes
2010 Lead Generation Marketing Key Trends and Analysis
A CSO Insights Study
| 3472 views
Learn how your peers are optimizing their lead generation efforts and use these specific insights to make changes in your own lead generation investments, strategy and more. Important information you can glean from this study includes companies' top strategic marketing objectives, top lead generation programs and the ability to effectively execute lead campaigns. This study also provides the recommendations for going forward and the five critical success factors that contribute to success.
Raab Guide to Demand Generation Systems
A Third Party Expert Guide
| 345 views
Are you thinking about demand generation vendors but need help making the right choice? The Raab Guide to Demand Generation Systems was written by independent industry analyst and marketing technology expert, David Raab, to help marketers and technologists choose demand generation.
Demand Generation Success Kit
A Marketo Success Kit
| 10938 views
Improve your marketing results with the Marketo Demand Generation Success Kit! Learn how to qualify and prioritize prospects, nurture qualified leads, align marketing with sales and optimize results.
B2B Marketing Optimization Secrets
3 Steps to Improving your B2B Marketing Results through Optimization
| 2430 views
In B2B marketing, small changes can mean big differences to the success of marketing programs. But often, we put programs into place and consider them a success just because we meet plan goals, forgetting to take into consideration what more could have been gained if the campaign were optimized. The secret to getting the most out of your campaigns is to optimize continually — pre-click, post-click, and post-conversion.
This white paper from Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive, and Maria Pergolino from Marketo will help companies make the most of B2B marketing campaigns including:
- Search Engine Optimization
- Pay Per Click Advertising
- Landing Page Conversions
- Lead Nurturing
- Lead Scoring
B2B Marketing Optimization Secrets Presentation Slides
Slides from a Marketo Webinar
| 451 views
Are you getting the most out of your B2B marketing campaigns? These slides taken from the B2B optimization webinar, Secrets to B2B Marketing Success, will help your company continually create more effective campaigns - pre-click, post-click and post conversion. Discover how to increase conversions with SEO, the most effective Online Marketing tactic for conversions. Create awareness, nurture and convert leads by improving your search marketing and email marketing strategy at your organization.
Creating Content that Sells: A Guide to Content Marketing for Demand Generation
| 12873 views
Start effectively engaging the right prospects with the correct content. Learn how to construct a solid knowledge of content marketing, match buyer personas with marketing materials and calculate the ROI. Create a powerful mix of content and social media to directly improve results through demand generation. Content marketing is more than just white papers. Discover how to reduce risk in the B2B buying process, improve content registration and optimize your existing content. Use this guide to map out your own buying stages and determine which content to best associate with those stages.
Infuse Innovation into Demand Generation
A Marketo Webinar featuring ShipServ, Astadia and Velocity
No ratings for this post. | 290 views
Lead Generations Tips & Techniques: The Changing B2B Buyer
| 1794 views
The Changing B2B Buyer Cheat Sheet helps you adapt to the evolving B2B buying process. Including basic and advanced lead generation techniques to engage the B2B buyer, this sheet provides insight into the different buying stages involved in the B2B decision-making process. Discover how to leverage social media to build valuable relationships with buyers and provide deeper insight for sales. You will have access to top resources, glossary terms and expert guidance to help you reduce risk and close deals faster.
Demand Generation Marketing Best Practices: How to Find New Customers
A Fearless Competitor white paper
| 1126 views
As the definitive guide to demand generation for your company’s product and services, this paper provides best practices to help solve the problems businesses face today. In this white paper learn how to:
- Find new customers by driving demand for your products and services.
- Align your educational content to the way your customers actually buy.
- Leverage marketing automation to become the trusted advisor.
- Fill the sales pipeline by nurturing decision makers until they are ready.
- And more!
Making the Right Start with Demand Generation Systems
A Modern B2B Marketing Webinar on Demand
| 370 views
- How to know what you need in a system and find a system that has it
- What to do before deployment so you can hit the ground running
- How to select initial marketing campaigns that deliver great value quickly
- Striking a balance between immediate results and long-term business improvement
Turn Inbound Traffic into Leads and Revenue
A Marketo On-Demand Webinar
No ratings for this post. | 226 views
Demand Generation - What's in it for Me
| 1050 views
Why should marketers change from basic lead generation tactics to more strategic demand generation initiatives? This paper summarizes the benefits of beginning a demand generation program. Learn how Marketo developed a demand generation program to distinguish lead generation and demand generation. Realize the importance of awareness, lead recycling and lead scoring. Discover how to keep your sales funnel full, nourish awareness and prove accountability.
Supercharge Your Demand Generation
with Personalization
A Marketo On-Demand Webinar
No ratings for this post. | 328 views
Practical B-to-B Lead Generation: 7 Tips from MarketingSherpa
A Marketo On-Demand Webinar
No ratings for this post. | 824 views
8 Ways The Internet Changed Software Marketing
A Modern B2B Marketing blog post
No ratings for this post. | 164 views
A key theme of this B2B marketing blog is that the internet has completely transformed best-practices in technology marketing. In the past seven years, perhaps no company has done more to establish the new best practices than Salesforce.com. By unshackling themselves from the constraints of traditional B2B marketing and sales models, Salesforce.com has emerged as the dominant player in their market.
Marketing Sherpa Insights for Marketing High Tech to Businesses
A Marketo On-Demand Webinar
No ratings for this post. | 265 views
Practical B2B Lead Generation featuring MarketingSherpa
A Marketo Podcast
No ratings for this post. | 244 views
Practical B-to-B Lead Generation: 7 Tips from MarketingSherpa
In part 2 of a 3 part series, Anne Holland, founder of MarketingSherpa, and Marketo's Jon Miller chat about lead generation. (28 minutes)
Using White Papers to Generate and Nurture B2B Leads
A Marketo Podcast
No ratings for this post. | 230 views
In this podcast with Michael Stelzner, the author of Writing White Papers, learn how different kinds of white papers can be used for different marketing purposes, from demand generation to nurturing, and how blogging fits into your white paper strategy.
Top 5 Challenges for B2B Demand Generation Marketers
A Modern B2B Marketing blog post
No ratings for this post. | 248 views
I'm here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5.
Demand Generation Quiz: How Good Are You?
A Modern B2B Marketing blog post
No ratings for this post. | 227 views
How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Ask these questions to yourself, your boss, your direct reports, your head of sales, and any other stakeholders in your demand generation process. Questions cover important topics to address, such as lead generation, lead follow-up, marketing efficiency and demonstrating ROI. Take this test, interpret the results and find out if you’re ready to take the next step.
B2B Demand Generation - Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs
A Marketo On-demand Webinar
| 417 views
- Lead nurturing: Triple the amount of new leads using nurturing
- Lead scoring: Improve ROI by prioritizing sales efforts to meet and achieve quota
- Form building and registration: Learn when to ask for registration and increase conversion rates and lower cost per lead
How Marketo Reached 900 Customers in Less Than Three Years
Marketo Secret Sauce Case Study
No ratings for this post. | 373 views
With more than 900 new customers in less than 3 years, Marketo is growing as fast (or faster) as Salesforce, Success Factors, or Omniture -- but at half the investment. Join Jon Miller, co-founder of Marketo, as he shares a hand-on case study about how the company has unlocked growth and sales productivity by embracing Customer 2.0, content marketing, and marketing automation.
