B2B Marketing Tools & Resources
B2B Marketing
Best Practices
Become a B2B marketing expert. Take your demand generation efforts to the next level. Learn the latest best practices in lead nurturing, lead scoring, and landing page optimization. Research marketing automation and know what questions to ask before you buy. Align marketing and sales around a common revenue cycle to drive explosive growth.
Select from the topics on the left and download free B2B marketing whitepapers, webinars, and podcasts to learn all these best practices and more.
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Automating Lead-to-Revenue Management
A report by Forrester Research, Inc. (December 2011)
| 3125 views
Lead-to-revenue management (L2RM) is a set of disciplines that can be strongly supported by marketing automation, but marketers need to focus on process to make L2RM automation initiatives a success. This report, compliments of Marketo, by independent research firm, Forrester Research, Inc., discusses how marketers can make the most of their L2RM investments.
Compare Your Email Marketing Results!
| 4645 views
Here’s a quick, easy way to not only gain insight into the successes, or lack thereof, of others’ campaigns, but also put in your two cents on your own email marketing! Participate in the Marketo Benchmark on Email Marketing and get free, personalized comparisons and recommendations on your email marketing effectiveness.
The Definitive Guide to Marketing Metrics and Marketing Analytics
A Marketo B2B Marketing Workbook
| 27388 views
This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging the metrics that matter. With compelling graphics and real-life examples of Marketo’s own metrics and tactics, this guide offers best practices and techniques for harnessing data to not only prove, but improve marketing ROI.
Demand Generation: Marketo's Secret Sauce
A Marketo On-Demand Webinar
| 5517 views
In this eye-opening presentation led by Jon Miller, VP of Marketing and co-founder of Marketo, learn how Marketo is using marketing automation to nurture, score and deliver greater numbers of qualified leads – and how you can too through demand generation.
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This webinar will show you:
- practical steps for developing your lead nurturing plan
- a behind-the-scenes look at the Marketo lead nurturing program
- how a lead moves through the revenue cycle, from inquiry to customer
- how Marketo tracks awareness, shares best practices and closes more business faster
B2B Marketers Must Prepare For Marketing Automation
A report by Forrester Research, Inc. (April 2011)
| 9329 views
Marketing automation is a mission-critical system for B2B marketers, but too many marketers head down the automation path without fully realizing its potential. This report, compliments of Marketo, by independent research firm, Forrester Research, Inc., discusses the need to prepare for using marketing automation.
Gartner MarketScope for CRM Lead Management
| 12279 views
According to Gartner, by 2015, 30% of Global 2000 companies that focus on improving lead management processes will increase revenue 5% to 10% through better qualification, prioritization, distribution, augmentation, allocation, tracking and closing of leads from multiple lead-generation sources. Be one of the first to download the new MarketScope for CRM Lead Management to learn how you can select an initial vendor based on your organization's requirements.
The ROI of Marketing Automation
| 1377 views
Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how marketing automation optimizes marketing programs and can help companies:
- Create a faster and more predictable revenue cycle
- Increase profitability with tactics that result in a higher conversion rates
- Align the efforts of marketing and sales teams to substantially increase top-line revenue growth
Using Marketing Automation to Increase Your ROI on CRM
| 3798 views
Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Learn what Marketing Automation is, the benefits of CRM and marketing automation systems, and why CRM alone is not enough.
The Definitive Guide to Lead Scoring
A Marketo B2B Marketing eBook
| 15776 views
Discover how to create success across your marketing and sales organizations with lead scoring. This definitive lead scoring guide, designed for both novice and experienced practitioners, offers advice, best practices and techniques to help you get the most out of every lead that enters your database. Learn from those that do it best - featuring real case studies from Jigsaw, The Pedowitz Group, Qliktech and other cutting-edge companies. Whether you’re a lead scoring pro or just getting started, these scoring models, tactics, and measurement tips will transform your practices.
Marketing Automation Buyers Kit
A Marketo B2B Marketing Kit
| 12426 views
Choosing the right marketing automation system isn’t easy. This is why Marketo has created a buyers kit consisting of key questions you should ask when evaluating a marketing automation solution. The buyers kit includes a list of the questions you should ask when buying marketing automation - including questions from real RFPs, ways to achieve the most out of a demo and critical questions to ask during a reference call.
Social Media Tactical Plan
A Marketo Sample Template
| 44695 views
B2B Email Marketing Success Kit
A Marketo Success Kit
| 12388 views
Learn how to optimize your targeted email marketing campaigns with the Marketo B2B Email Marketing Success Kit. Discover how to maximize deliverability, improve email programs and develop emails for the mobile device.
The Definitive Guide to B2B Social Media
| 22134 views
There's lots of buzz around social media, but is it right for your business? The Definitive Guide to B2B Social Media is designed with the B2B marketer in mind, offering 48 pages of basic and advanced strategies to help you better leverage and quantify social media participation. Determine of your company is ready for social media marketing and develop a unique social media plan and policy with worksheets and checklists. Integrate social media tools throughout the sales cycle to improve the conversation between prospects and customers. Ultimately, learn to prove and measure ROI and value of social media strategies.
Lead Scoring Success Kit
A Marketo Success Kit
| 2057 views
Start passing more qualified leads off to sales with the Marketo Lead Scoring Success Kit. Learn how to establish automated lead qualification processes, track online activity and score leads based on demographic and behavioral scoring.
The Definitive Guide to Lead Nurturing
A Marketo Workbook
| 30388 views
The goal of this guide is to arm B2B marketers with the ultimate resources for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s marketing thought leaders. Discover basic and advanced lead nurturing strategies, use helpful worksheets to calculate marketing ROI of lead nurturing and start driving explosive revenue growth.
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
| 1676 views
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC.
Download this workbook from IDC’s CMO Advisory Practice to learn about:
- Aligning sales and marketing with automation
- How to improve lead management through process-driven technology
- Is marketing automation right for your organization
Demand Generation Success Kit
A Marketo Success Kit
| 10938 views
Improve your marketing results with the Marketo Demand Generation Success Kit! Learn how to qualify and prioritize prospects, nurture qualified leads, align marketing with sales and optimize results.
