B2B Marketing Tools & Resources
Unlock Revenue with the Ultimate Arsenal of Demand Generation Resources
Qualify and prioritize prospects, nurture qualified leads, align marketing and sales and optimize results.
Free Tools, Articles, and Resources about Best Practices in B2B Marketing
Become a B2B marketing expert.Take your demand generation efforts to the next level. Learn the latest best practices in lead nurturing, lead scoring, and landing page optimization. Research marketing automation and know what questions to ask before you buy. Align marketing and sales around a common revenue cycle to drive explosive growth.
Select from the topics on the left and download free whitepapers, webinars, and podcasts to learn all these best practices and more.
Featured Items
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The Definitive Guide to Lead Nurturing
A Marketo Workbook
| 6046 views
The goal of this guide is to arm B2B marketers with the ultimate resources for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s marketing thought leaders. Discover basic and advanced lead nurturing strategies, use helpful worksheets to calculate marketing ROI of lead nurturing and start driving explosive revenue growth.
The Definitive Guide to B2B Social Media
| 4587 views
There's lots of buzz around social media, but is it right for your business? The Definitive Guide to B2B Social Media is designed with the B2B marketer in mind, offering 48 pages of basic and advanced strategies to help you better leverage and quantify social media participation. Determine of your company is ready for social media marketing and develop a unique social media plan and policy with worksheets and checklists. Integrate social media tools throughout the sales cycle to improve the conversation between prospects and customers. Ultimately, learn to prove and measure ROI and value of social media strategies.
This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing B2B social media marketing applications effectively.
Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies.
Use this guide as a reference and a workbook - feel free to share with colleagues, friends and followers via Linkedin, Twitter, your corporate blog or any other social media channel!
Marketing Automation Buyer's Kit
A Marketo Kit
| 2543 views
Choosing the right marketing automation system isn’t easy. This is why Marketo has created a buyers kit consisting of key questions you should ask when evaluating a marketing automation solution. The buyers kit includes a list of the questions you should ask when buying marketing automation - including questions from real RFPs, ways to achieve the most out of a demo and critical questions to ask during a reference call.
B2B Lead Management Automation Overview, a paper by Forrester Research Inc
| 1119 views
Learn about important topics on Marketing Automation in this 20-page analysis of lead management systems by Forrester research, an independent research firm. Receive a complete market overview and discover countless industry definitions. With over 18 vendor comparisons, this paper features recommendations based on interviews of users of lead management automation technology.
Demand Generation Success Kit
A Marketo Success Kit
| 908 views
Improve your marketing results with the Marketo Demand Generation Success Kit! Learn how to qualify and prioritize prospects, nurture qualified leads, align marketing with sales and optimize results.
The New Revenue Engine
| 894 views
This DemandGen Report eBook takes a look at how leading B2B marketers are improving efficiency and effectiveness by building shared sales and marketing machines. Read The New Revenue Engine and learn how to:
- Synergize your marketing and sales efforts
- Build a combined revenue engine
- Optimize lead management
- Create a winning strategy
Marketo's Secret Sauce for Demand Generation
A Marketo On-Demand Webinar
| 839 views
Marketing Forecasting
A Marketo white paper
| 814 views
Discover the secret of today's most accountable CMOs. Learn how to create forward-looking forecasts and prove marketing as an essential part of the revenue team. Create a methodology that guarantees results and increases personal power and credibility in your organization. Find out why marketing forecasts matter. Deliver benefits such as better justification for the marketing budget, more stability and predictability in revenue, more power and influence for marketing, and higher compensation for marketing. Leverage this revolutionary methodology to transform marketing’s role in driving revenue.
You Don’t Know Jack About Online Marketing
A Marketo quiz
| 564 views
Are you a B2B Online Marketing guru? Test your knowledge of the latest B2B online marketing techniques and tactics in “You Don’t Know Jack About Online Marketing,” an interactive quiz game from Marketo.
- Think you’re a lead generation pro? Tell us what “BANT” stands for.
- In touch with lead nurturing? Then you’d better know what a drip campaign is.
- Ready to test your knowledge of demand generation? Tell us the secrets to driving organic search traffic.
- Are you an expert in marketing automation? Then surely you know the cost of not implementing a marketing automation system.
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
| 516 views
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC.
Download this workbook from IDC’s CMO Advisory Practice to learn about:
- Aligning sales and marketing with automation
- How to improve lead management through process-driven technology
- Is marketing automation right for your organization
Are you ready to get started with lead management? The workbook also contains a worksheet to help you buy and implement a marketing automation solution, including questions about:
- Prioritizing your marketing automation needs
- Evaluating the technology solutions
- Selecting a marketing automation vendor
Lead Management Success Kit
A Marketo Success Kit
| 496 views
Learn how to automate and measure lead management campaigns with the Marketo Lead Management Success Kit. Discover how to nurture and score leads to improve marketing ROI at your organization. Download the Marketo Lead Management Success Kit and generate more high-quality sales leads!
Creating a New Customer Every Few Days — Marketo's Secret Sauce to Sales Success
| 455 views
Coordinating Marketing and Sales Across the Entire Revenue Cycle
An IDC Analyst Connection Publication
| 415 views
In this IDC publication, Michael Gerard, Research Vice President of IDC’s Executive Advisory Group, discusses the extraordinary revenue growth that can occur when marketing and sales teams stop fighting and collaborate together around a single revenue cycle. Learn the answers to the most pressing questions surrounding sales and marketing alignment. Discover why the integration of marketing and sales is critical for meeting and exceeding market demands. Furthermore, find out what key areas to focus on, and which software to implement in order to facilitate this alignment.
Calculating the Return on Marketing Automation
A SiriusDecisions Research Brief
| 324 views
According to SiriusDecisions, process should always precede technology. Combined with the proper processes and skills, marketing automation can produce exceptional results. Discover more functionality, increase conversion rates and ultimately drive revenue by combining technology with proper procedure at your organization. Learn how to calculate ROI, create positive impact and avoid disappointing results with your marketing automation platform.
The Definitive Guide to Lead Nurturing
A Marketo Workbook
| 6046 views
The goal of this guide is to arm B2B marketers with the ultimate resources for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s marketing thought leaders. Discover basic and advanced lead nurturing strategies, use helpful worksheets to calculate marketing ROI of lead nurturing and start driving explosive revenue growth.
The Definitive Guide to B2B Social Media
| 4587 views
There's lots of buzz around social media, but is it right for your business? The Definitive Guide to B2B Social Media is designed with the B2B marketer in mind, offering 48 pages of basic and advanced strategies to help you better leverage and quantify social media participation. Determine of your company is ready for social media marketing and develop a unique social media plan and policy with worksheets and checklists. Integrate social media tools throughout the sales cycle to improve the conversation between prospects and customers. Ultimately, learn to prove and measure ROI and value of social media strategies.
This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing B2B social media marketing applications effectively.
Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies.
Use this guide as a reference and a workbook - feel free to share with colleagues, friends and followers via Linkedin, Twitter, your corporate blog or any other social media channel!
Marketing Automation Buyer's Kit
A Marketo Kit
| 2543 views
Choosing the right marketing automation system isn’t easy. This is why Marketo has created a buyers kit consisting of key questions you should ask when evaluating a marketing automation solution. The buyers kit includes a list of the questions you should ask when buying marketing automation - including questions from real RFPs, ways to achieve the most out of a demo and critical questions to ask during a reference call.
B2B Lead Management Automation Overview, a paper by Forrester Research Inc
| 1119 views
Learn about important topics on Marketing Automation in this 20-page analysis of lead management systems by Forrester research, an independent research firm. Receive a complete market overview and discover countless industry definitions. With over 18 vendor comparisons, this paper features recommendations based on interviews of users of lead management automation technology.
Demand Generation Success Kit
A Marketo Success Kit
| 908 views
Improve your marketing results with the Marketo Demand Generation Success Kit! Learn how to qualify and prioritize prospects, nurture qualified leads, align marketing with sales and optimize results.
The New Revenue Engine
| 894 views
This DemandGen Report eBook takes a look at how leading B2B marketers are improving efficiency and effectiveness by building shared sales and marketing machines. Read The New Revenue Engine and learn how to:
- Synergize your marketing and sales efforts
- Build a combined revenue engine
- Optimize lead management
- Create a winning strategy
Marketing Forecasting
A Marketo white paper
| 814 views
Discover the secret of today's most accountable CMOs. Learn how to create forward-looking forecasts and prove marketing as an essential part of the revenue team. Create a methodology that guarantees results and increases personal power and credibility in your organization. Find out why marketing forecasts matter. Deliver benefits such as better justification for the marketing budget, more stability and predictability in revenue, more power and influence for marketing, and higher compensation for marketing. Leverage this revolutionary methodology to transform marketing’s role in driving revenue.
Optimizing Marketing and Sales Lead Management with Marketing Automation
An IDC Workbook
| 516 views
If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC.
Download this workbook from IDC’s CMO Advisory Practice to learn about:
- Aligning sales and marketing with automation
- How to improve lead management through process-driven technology
- Is marketing automation right for your organization
Are you ready to get started with lead management? The workbook also contains a worksheet to help you buy and implement a marketing automation solution, including questions about:
- Prioritizing your marketing automation needs
- Evaluating the technology solutions
- Selecting a marketing automation vendor
Lead Management Success Kit
A Marketo Success Kit
| 496 views
Learn how to automate and measure lead management campaigns with the Marketo Lead Management Success Kit. Discover how to nurture and score leads to improve marketing ROI at your organization. Download the Marketo Lead Management Success Kit and generate more high-quality sales leads!
Coordinating Marketing and Sales Across the Entire Revenue Cycle
An IDC Analyst Connection Publication
| 415 views
In this IDC publication, Michael Gerard, Research Vice President of IDC’s Executive Advisory Group, discusses the extraordinary revenue growth that can occur when marketing and sales teams stop fighting and collaborate together around a single revenue cycle. Learn the answers to the most pressing questions surrounding sales and marketing alignment. Discover why the integration of marketing and sales is critical for meeting and exceeding market demands. Furthermore, find out what key areas to focus on, and which software to implement in order to facilitate this alignment.
Calculating the Return on Marketing Automation
A SiriusDecisions Research Brief
| 324 views
According to SiriusDecisions, process should always precede technology. Combined with the proper processes and skills, marketing automation can produce exceptional results. Discover more functionality, increase conversion rates and ultimately drive revenue by combining technology with proper procedure at your organization. Learn how to calculate ROI, create positive impact and avoid disappointing results with your marketing automation platform.
Marketo's Secret Sauce for Demand Generation
A Marketo On-Demand Webinar
| 839 views
Creating a New Customer Every Few Days — Marketo's Secret Sauce to Sales Success
| 455 views
You Don’t Know Jack About Online Marketing
A Marketo quiz
| 564 views
Are you a B2B Online Marketing guru? Test your knowledge of the latest B2B online marketing techniques and tactics in “You Don’t Know Jack About Online Marketing,” an interactive quiz game from Marketo.
- Think you’re a lead generation pro? Tell us what “BANT” stands for.
- In touch with lead nurturing? Then you’d better know what a drip campaign is.
- Ready to test your knowledge of demand generation? Tell us the secrets to driving organic search traffic.
- Are you an expert in marketing automation? Then surely you know the cost of not implementing a marketing automation system.
