Landing Page Optimization
Resources
The Latest News and Insight on Landing Page Optimization From Modern B2B Marketing Blog
Studies have shown that 93% of B2B buyers begin the buying process using Internet search. Therefore, landing page optimization should be a core part of your B2B marketing strategy. An optimized and relevant landing page can help you maximize lead generation.
Modern B2B Marketing Blog posts focused on landing page optimization provide the latest news and best practices to help marketing professionals generate more leads and improve conversion rates. Gain insight from industry thought leader interviews, webinars, podcasts, event and conference coverage, and tips lists.
A rich community of thought leaders across industry niches also gathers at Marketo’s blog to provide valuable advice on the latest B2B marketing strategies. Through compelling interviews and thoughtful comments, the B2B marketing conversation starts here.
View the latest landing page optimization posts below.
The Truth About Landing Page Optimization
The truth about landing page optimization is that you can make 1000 landing pages and if you aren’t doing any optimization work it doesn’t mean that the 1000th will be any better than the first. Why? Because unless you are really looking at which elements of your landing pages work and which ones don’t you never know what to change.
Two Practical Landing Page Tips That Will Save You Money
Let me tell you a story about how I used two easy landing page optimization tips to reduce my cost per conversion by $10.67 and improve my quality score at the same time.
As you know, Marketo provides on-demand marketing software including lead management and landing page optimization. One of my jobs as VP Marketing is to generate qualified leads for the sales team by finding prospects using Google AdWords (as well as other channels) and nurturing them until they are qualified leads. In this sense, my job is similar to that of any other business-to-business marketer.
Landing Pages Made Easy
Trisha Fawver from PsPrint recently wrote a great review of Marketo’s landing page optimization software. (PsPrint combines the very best in web technologies with state-of-the-art production facilities to provide fast and affordable online color printing; Trisha’s blog, Print This!, explores how printing fits into the new ages of Marketing 2.0).
Hot Tips to Increase Your Landing Page Conversions
Marketo was pleased to host last week’s MarketingSherpa teleseminar entitled “New Research: Practical Tips on How to Lift Conversion Response.” Presented by Stefan Tornquist, Research Director at MarketingSherpa as well as Marketo’s (and Modern B2B Marketing’s) own Jon Miller, the teleseminar offered tips to increasing your landing page conversion rates.
Shocking Statistics About Landing Page Usage
You’re a smart marketer, right? You already know that creating and optimizing your landing pages is an important tactic in any lead management or lead nurturing campaign. You know that a relevant landing page can easily double your conversions versus sending clicks to the home page, and testing and tuning your pages can increase conversions by 48% or more.
Upcoming Teleseminar From MarketingSherpa and Marketo
We would like to invite you to attend a live teleseminar from MarketingSherpa. Entitled New Research: Practical Tips on How to Lift Conversion Response, the teleseminar will be presented by Stefan Tornquist, Research Director at MarketingSherpa and Jon Miller, VP Marketing at Marketo (and the head blogger for Modern B2B Marketing). Register now.
IDology Increases Conversions & Reduces Costs With Marketo
Marketo customer IDology has just been featured in a case study entitled “Age Verification Vendor IDs Pay-Per-Click Advantage” in the DemandGen Report.
In the article, Jodi Florence, director of marketing at IDology, cites the increase in Google Adwords advertising by some of her competitors as a reason for her choice of Marketo for both pay per click management and landing page optimization.
Landing Page Testing: How Much Is Too Much?
I’ve written quite a bit about the value of testing every part of your online campaigns, including ad text and ad copy, landing pages, banners, forms, subject lines, and more. Michael Egan of Yahoo! Search Marketing further explains the value of testing, even for the best marketers:
It’s hard to argue that Tiger Woods is pretty darn good at what he does. But even he is not perfect. Imagine if he were allowed to hit four balls each time and then choose the shot that worked the best. Scary good.
Ten Tips for Lead Generation Landing Pages
As I’ve discussed before, landing pages are critical to getting the most from your pay-per-click campaigns. Our customers at Marketo have found that targeted landing pages can improve their conversion rates by 200% or more.
So how do you create better lead generation landing pages? I recently contributed a guest post to Lee Odden’s wildly popular Online Marketing Blog in which I shared ten tested and proven tips you can use to improve and optimize your landing pages.
Podcast: Landing Pages Double Your Conversion Rates
Jon talks with Heather Lutze of Lutze Consulting about Marketo Pay Per Click and Landing Pages. Heather asks Jon why use landing pages, and he gave some great statistics:
- 6.3% average conversion rate for home pages
- 9.3% average conversion rate for loosely relevant landing pages
- 12% average conversion rate for highly relevant, targeted landing page
New eBook: Top 10 Tips for Effective Landing Pages
Probably everyone has heard about some stats that are in MarketingSherpa’s “Business Technology Marketing Benchmark Guide 2007-08.” Namely, that:
1. 80% of your new customers think they found you
2. And 83% of those used Google to do it.
But are you using the most effective means of converting those buyers into customers? A B2B marketer should be using this opportunity to educate the buyer. You should frame the discussion and establish your company's brand as a trusted adviser who understands the buyer’s problems and knows how to solve them.
More from Modern B2B Marketing blog.
