B2B Marketing Book Club

Dan McDade

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About the Book

The Truth About Leads is an insightful book that sheds light on the little-known secrets that help focus B2B lead-generation efforts, align sales and marketing organizations and drive revenue. The Truth About Leads, a book that debunks traditional thinking while uncovering the truths that lead to additional, larger and more profitable wins for B2B organizations, was two years in the making. More than 17 industry influencers have endorsed the book, including Jim Dickie, managing partner of CSO Insights; Ginger Conlon, editorial director of 1to1 Media; Ann Handley, founder and chief content officer of MarketingProfs and author of Content Rules; Ardath Albee, author of eMarketing Strategies for the Complex Sale; and Jill Konrath, author of SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers and Selling to Big Companies.

• Why Your Sales Force Needs Fewer Leads
• How You Can Reap the Value of Long-Term Leads
• What the Secrets are to Turning Raw Leads Into Real Opportunities
• What Doesn’t Work When it Comes to Lead Management
• What 10 Actions You Can Take to Improve Lead Generation

About the Author

Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide. Prior to starting PointClear, Dan served as president of UST, The Business Marketing Group, a high-tech B2B marketing services firm. The company, serving leading technology companies including Sun Microsystems, Texas Instruments, Oracle and SAP, grew over 500% during his tenure. From 1989 to 1991, Dan was an independent consultant providing direct marketing, telemarketing and new business development consulting services. Clients included Sears, Exxon, Rodale Press, R.J. Reynolds, and The Ritz-Carlton. Dan also served as vice president of marketing with Jackson & Perkins in Medford, Ore. Download Now: Download The Truth About Leads

Maria Pergolino, Senior Director of Marketing